The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Media Relations
The Hunger Spotter Agency: AMVBBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Health & Wellness
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
The Gender Salary Experiment Agency: Jung von Matt AG / Hamburg Client: TERRE DES FEMMES Category: Cultural Driver
Bandido — disrupting the Californian coffee scene. Agency: Magpie Studio / London Client: Bandido Coffee Co Category: Branding / Logo
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Craft / Writing - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
How to Make Music for Advertising Agency: Buck / New York + Antfood / New York Client: Association of Music Producers Category: Moving Image / Title Sequences
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Direct
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Use of Technology
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Craft - Writing / Single
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Web / User Experience
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Web / User Experience
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Tactile Agency: McCann / New York Client: Microsoft Category: Experimental / Internal Projects / R&D
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / User Experience
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series

2018 Interactive Bronze Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in Interactive / Experiential

OS_IN18038B

2018 Interactive Bronze Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in Interactive / Experiential

OS_IN18039B

2018 Public Relations Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Media Relations

OS_PR18004B

2018 Radio Bronze Pencil

AMVBBDO / London + Si Hulbert / London

Mars Confectionery Snickers

The Hunger Spotter

Custom Content

OS_RA18010B

2018 Health, Wellness & Pharma Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Health & Wellness

OS_HW18026B

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Cultural Driver Bronze Pencil

Jung von Matt AG / Hamburg

TERRE DES FEMMES

The Gender Salary Experiment

Cultural Driver

OS_CD18003B

2018 Design Bronze Pencil

Magpie Studio / London

Bandido Coffee Co

Bandido — disrupting the Californian coffee scene.

Branding / Logo

OS_DE18003B

2018 Radio Bronze Pencil

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Craft / Writing - Single

OS_RA18015B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Craft / Writing - Single

OS_RA18016B

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Design Bronze Pencil

IMPROVIDE Co.,Ltd. / Sapporo

BIEISENKA

BIEI JAM

Packaging / Specialty

OS_DE18038B

2018 Design Bronze Pencil

Jones Knowles Ritchie / New York

AB-InBev – Budweiser

Budweiser Summer 2017 LTO State Packaging

Packaging / Specialty

OS_DE18039B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Direct Marketing Bronze Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Billboards & Transit - Campaign

OS_DI18003B

2018 Design Bronze Pencil

Buck / New York + Antfood / New York

Association of Music Producers

How to Make Music for Advertising

Moving Image / Title Sequences

OS_DE18054B

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Sound Design - Single or Campaign

OS_RA18021B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Climate Change

Craft / Sound Design - Single or Campaign

OS_RA18022B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Craft / Sound Design - Single or Campaign

OS_RA18023B

2018 Direct Marketing Bronze Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Innovation in Direct

OS_DI18036B

2018 Direct Marketing Bronze Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Direct

OS_DI18037B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Use of Technology

OS_MO18018B

2018 Mobile Bronze Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Use of Technology

OS_MO18019B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Use of Technology

OS_MO18020B

2018 Cross-Platform Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Branding / Integrated Online

OS_CP18014B

2018 Responsive Environments Bronze Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Use of Technology

OS_RE18005B

2018 Responsive Environments Bronze Pencil

Wieden+Kennedy / Portland

Nike

Live Design

Use of Technology

OS_RE18006B

2018 Moving Image Craft Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Writing / Single

OS_MI18013B

2018 Moving Image Craft Bronze Pencil

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles

Squarespace

Who Is John Malkovich

Craft - Writing / Single

OS_MI18014B

2018 Social Media Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / Community Building

OS_SM18017B

2018 UX / UI Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Web / User Experience

OS_UX18003B

2018 UX / UI Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Web / User Experience

OS_UX18004B

2018 Health, Wellness & Pharma Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Product Design / Physical Product

OS_HW18007B

2018 Radio Bronze Pencil

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Craft / Use of Music - Single or Campaign

OS_RA18024B

2018 Radio Bronze Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Use of Music - Single or Campaign

OS_RA18025B

2018 Intellectual Property Bronze Pencil

McCann / New York

Microsoft

Tactile

Experimental / Internal Projects / R&D

OS_IP18012B

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Film Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_FI18039B

2018 UX / UI Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London

Expedia

Visit Britain

Mobile / User Experience

OS_UX18007B

2018 UX / UI Bronze Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Mobile / User Experience

OS_UX18008B

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18036B

2018 Print & Outdoor Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz

Pass The Heinz

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18037B

2018 Print & Outdoor Bronze Pencil

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18038B

2018 Public Relations Bronze Pencil

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Innovation in Public Relations

OS_PR18034B

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

Follow Us