The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
Ice Cream Cakes
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Publishing / Newspaper - Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Campaign
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Feature Length / Non-Fiction / Documentary
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Social Media
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Car Curling
Agency: Voskhod / Ekaterinburg
Client: SM Polis Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Film / Television / Cinema
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Interactive Video
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Mobile Advertising
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica
Client: PayPal Category: Websites / Utility
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Experiential / Events & Competitions
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD. Category: Craft / Art Direction
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Craft - Innovation in Moving Image Craft / Visual
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Branded Social Post / Single
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand Category: Branded Social Post / Single
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital / Websites & Mobile
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18007B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18008B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18009B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18025B
Award:
2018 Cultural Driver Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
TERRE DES FEMMES
Title:
The Gender Salary Experiment
Category:
Cultural Driver
Annual ID:
OS_CD18003B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18021B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18022B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18023B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Annual ID:
OS_SM18021B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Billboards & Transit - Campaign
Annual ID:
OS_DI18003B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18046B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Voskhod / Ekaterinburg
Client:
SM Polis
Title:
Car Curling
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18047B
Award:
2018 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18046B
Award:
2018 Interactive Bronze Pencil
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18038B
Award:
2018 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18039B
Award:
2018 Interactive Bronze Pencil
Agency:
180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Annual ID:
OS_IN18012B
Award:
2018 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Interactive Video
Annual ID:
OS_IN18013B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Annual ID:
OS_MO18014B
Award:
2018 Mobile Bronze Pencil
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Annual ID:
OS_MO18015B
Award:
2018 Interactive Bronze Pencil
Agency:
Artefact / Paris
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Websites
Annual ID:
OS_IN18003B
Award:
2018 Interactive Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Websites
Annual ID:
OS_IN18004B
Award:
2018 Interactive Bronze Pencil
Agency:
CP+B / Los Angeles + Plus Productions / Santa Monica
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Annual ID:
OS_IN18007B
Award:
2018 Interactive Bronze Pencil
Agency:
Zambezi / Culver City
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Annual ID:
OS_IN18008B
Award:
2018 Film Bronze Pencil
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18029B
Award:
2018 Film Bronze Pencil
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18030B
Award:
2018 Film Bronze Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Announcement
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18031B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18010B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18002B
Award:
2018 Design Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18066B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Public Relations Bronze Pencil
Agency:
Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Innovation in Public Relations
Annual ID:
OS_PR18034B
Award:
2018 Design Bronze Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18064B
Award:
2018 Design Bronze Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Annual ID:
OS_DE18052B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18055B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Cup
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18056B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18057B
Award:
2018 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client:
KING JIM CO., LTD.
Title:
HITOTOKI CLOCK
Category:
Craft / Art Direction
Annual ID:
OS_IN18031B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18001B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18002B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18052B
Award:
2018 Design Bronze Pencil
Agency:
BUCK / New York + Antfood / New York
Client:
Association of Music Producers
Title:
How to Make Music for Advertising
Category:
Moving Image / Title Sequences
Annual ID:
OS_DE18054B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Annual ID:
OS_MO18031B
Award:
2018 Interactive Bronze Pencil
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
THE TANGIBLE MANNER
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18023B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Annual ID:
OS_SM18004B
Award:
2018 Social Media Bronze Pencil
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Branded Social Post / Single
Annual ID:
OS_SM18005B
Award:
2018 Social Media Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Annual ID:
OS_SM18006B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18014B
