The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Under 100K Budget


THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget


Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel


#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel


7-Second Resumes
Agency: 22squared / Tampa, Atlanta
Client: Ad Council/Grads of Life Category: Integrated Campaign


#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Integrated Campaign


@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's Category: Branded Social Channel


#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Branded Social Channel


Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding


Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco
Client: Stacy's Pita Chips Category: Packaging / Specialty


Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York
Client: AB-InBev – Budweiser Category: Packaging / Specialty


GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events


Some News Need a Week
Agency: Y&R / Prague
Client: Newsweek Category: Promotional / Collateral / Posters - Campaign


Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Illustration - Campaign


Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Visual Effects / Single


Opportunity Roars
Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client: Monster.com Category: Craft - Visual Effects / Single


Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign


The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Print / Flat & Dimensional


Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company Category: Print / Flat & Dimensional


Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo Category: Craft - Sound Design / Single


Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single


The Hunger Spotter
Agency: AMVBBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content


Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series


Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign


Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Single


Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign


Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Mobile


Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile


RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Innovation in Mobile


Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events


Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign


Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Television / Long Form - Single


Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Television / Long Form - Single


Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Television / Long Form - Single


Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client: Amazon Category: Television / Long Form - Single


A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Web / User Experience


Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign


Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series


Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Media Relations


Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single


Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online


Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System


Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single


The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single


Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology


Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology


Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology


Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Under 100K Budget
Annual ID:
OS_FI18042B

Award:
2018 Film Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Under 100K Budget
Annual ID:
OS_FI18043B

Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18009B

Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
J. Walter Thompson / Hong Kong
Client:
The Women's Foundation Limited
Title:
#MyRealCareerLine
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18010B

Award:
2018 Public Relations Bronze Pencil
Agency:
22squared / Tampa, Atlanta
Client:
Ad Council/Grads of Life
Title:
7-Second Resumes
Category:
Integrated Campaign
Annual ID:
OS_PR18030B

Award:
2018 Public Relations Bronze Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Annual ID:
OS_PR18031B

Award:
2018 Social Media Bronze Pencil
Agency:
VML / Kansas City + Wendy's / Dublin
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Annual ID:
OS_SM18001B

Award:
2018 Social Media Bronze Pencil
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Annual ID:
OS_SM18002B

Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Annual ID:
OS_HW18009B

Award:
2018 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Stacy's Pita Chips
Title:
Stacy's Stands with You
Category:
Packaging / Specialty
Annual ID:
OS_DE18037B

Award:
2018 Design Bronze Pencil
Agency:
IMPROVIDE Co.,Ltd. / Sapporo
Client:
BIEISENKA
Title:
BIEI JAM
Category:
Packaging / Specialty
Annual ID:
OS_DE18038B

Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
AB-InBev – Budweiser
Title:
Budweiser Summer 2017 LTO State Packaging
Category:
Packaging / Specialty
Annual ID:
OS_DE18039B

Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B

Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Y&R / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18028B

Award:
2018 Cross-Platform Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP18018B

Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18033B

Award:
2018 Moving Image Craft Bronze Pencil
Agency:
The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client:
Monster.com
Title:
Opportunity Roars
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18034B

Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18058B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18001B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18002B

Award:
2018 Moving Image Craft Bronze Pencil
Agency:
750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client:
Volvo
Title:
Volvo XC40 - Things
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18038B

Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18039B

Award:
2018 Radio Bronze Pencil
Agency:
AMVBBDO / London + Si Hulbert / London
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Annual ID:
OS_RA18010B

Award:
2018 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18048B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI18028B

Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18023B

Award:
2018 Print & Outdoor Bronze Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
Office Souvenirs
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO18030B

Award:
2018 Mobile Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Mobile
Annual ID:
OS_MO18027B

Award:
2018 Mobile Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Annual ID:
OS_MO18028B

Award:
2018 Mobile Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Annual ID:
OS_MO18029B

Award:
2018 Intellectual Property Bronze Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Digital Product
Annual ID:
OS_IP18007B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18013B

Award:
2018 Social Media Bronze Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18009B

Award:
2018 Film Bronze Pencil
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Annual ID:
OS_FI18015B

Award:
2018 Film Bronze Pencil
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Annual ID:
OS_FI18016B

Award:
2018 Film Bronze Pencil
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Annual ID:
OS_FI18017B

Award:
2018 Film Bronze Pencil
Agency:
Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Long Form - Single
Annual ID:
OS_FI18018B

Award:
2018 UX / UI Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Annual ID:
OS_UX18003B

Award:
2018 UX / UI Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Web / User Experience
Annual ID:
OS_UX18004B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI18030B

Award:
2018 Design Bronze Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18064B

Award:
2018 Public Relations Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Annual ID:
OS_PR18004B

Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18012B

Award:
2018 Cross-Platform Bronze Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18014B

Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18018B

Award:
2018 Direct Marketing Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18019B

Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Annual ID:
OS_MO18018B

Award:
2018 Mobile Bronze Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Annual ID:
OS_MO18019B
