The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
7-Second Resumes Agency: 22squared / Tampa, Atlanta Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
@Wendys Wit Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
Some News Need a Week Agency: Y&R / Prague Client: Newsweek Category: Promotional / Collateral / Posters - Campaign
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Illustration - Campaign
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single
Opportunity Roars Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York Client: Monster.com Category: Craft - Visual Effects / Single
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
Volvo XC40 - Things Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden Client: Volvo Category: Craft - Sound Design / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
The Hunger Spotter Agency: AMVBBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Office Souvenirs Agency: MullenLowe / New York Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Digital Product
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Ambient Media / Live Events
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Web / User Experience
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Web / User Experience
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Media Relations
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Branding / Identity System
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology

2018 Film Bronze Pencil

Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

OS_FI18042B

2018 Film Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

OS_FI18043B

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Public Relations Bronze Pencil

22squared / Tampa, Atlanta

Ad Council/Grads of Life

7-Second Resumes

Integrated Campaign

OS_PR18030B

2018 Public Relations Bronze Pencil

Edelman / Seattle

REI

#ForceofNature: Women Finding Freedom Outdoors

Integrated Campaign

OS_PR18031B

2018 Social Media Bronze Pencil

VML / Kansas City + Wendy's / Dublin

Wendy's

@Wendys Wit

Branded Social Channel

OS_SM18001B

2018 Social Media Bronze Pencil

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Branded Social Channel

OS_SM18002B

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Design Bronze Pencil

IMPROVIDE Co.,Ltd. / Sapporo

BIEISENKA

BIEI JAM

Packaging / Specialty

OS_DE18038B

2018 Design Bronze Pencil

Jones Knowles Ritchie / New York

AB-InBev – Budweiser

Budweiser Summer 2017 LTO State Packaging

Packaging / Specialty

OS_DE18039B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Print & Outdoor Bronze Pencil

Y&R / Prague

Newsweek

Some News Need a Week

Promotional / Collateral / Posters - Campaign

OS_PO18028B

2018 Cross-Platform Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Illustration - Campaign

OS_CP18018B

2018 Moving Image Craft Bronze Pencil

Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

OS_MI18033B

2018 Moving Image Craft Bronze Pencil

The Mill / New York + KBS / New York + MJZ / New York + MPC / New York

Monster.com

Opportunity Roars

Craft - Visual Effects / Single

OS_MI18034B

2018 Print & Outdoor Bronze Pencil

DDB Group Germany / Berlin

Volkswagen AG

Lives way more interesting than yours.

Craft / Writing - Single or Campaign

OS_PO18058B

2018 Direct Marketing Bronze Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Print / Flat & Dimensional

OS_DI18001B

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz Company

Pass The Heinz

Print / Flat & Dimensional

OS_DI18002B

2018 Moving Image Craft Bronze Pencil

750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden

Volvo

Volvo XC40 - Things

Craft - Sound Design / Single

OS_MI18038B

2018 Moving Image Craft Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Sound Design / Single

OS_MI18039B

2018 Radio Bronze Pencil

AMVBBDO / London + Si Hulbert / London

Mars Confectionery Snickers

The Hunger Spotter

Custom Content

OS_RA18010B

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Art Direction - Single or Campaign

OS_DI18028B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Print & Outdoor Bronze Pencil

MullenLowe / New York

JetBlue

Office Souvenirs

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO18030B

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Intellectual Property Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Digital Product

OS_IP18007B

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Ambient Media / Live Events

OS_DI18013B

2018 Social Media Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Branded Social Post / Campaign

OS_SM18009B

2018 Film Bronze Pencil

Apple / Cupertino + Furlined / Santa Monica

Apple

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 UX / UI Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Web / User Experience

OS_UX18003B

2018 UX / UI Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Web / User Experience

OS_UX18004B

2018 Direct Marketing Bronze Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Craft / Printing / Production - Single or Campaign

OS_DI18030B

2018 Design Bronze Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Series

OS_DE18064B

2018 Public Relations Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Media Relations

OS_PR18004B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Online / Short Form - Single

OS_BE18012B

2018 Cross-Platform Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Branding / Integrated Online

OS_CP18014B

2018 Design Bronze Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Branding / Identity System

OS_DE18005B

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Use of Technology

OS_MO18018B

2018 Mobile Bronze Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Use of Technology

OS_MO18019B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Use of Technology

OS_MO18020B

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