The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Interactive Video
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Fall Fashion Agency: adam&eveDDB / London Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Digital / Social Media & Viral Marketing - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Campaign
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video Agency: Sublime Communications / Stamford Client: Eureka Category: Influencer Marketing / Single Channel
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Car Curling Agency: Voskhod / Ekaterinburg Client: SM Polis Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
Interrupt-a-palooza: Special Delivery Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Writing - Campaign
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Digital Design
Kiwi Portraits Completed: Chandos Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding
reVision FC Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Online / Long Form - Single
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Branding / Brand Installations
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Websites

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Interactive Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue

Expedia

Visit Britain

Interactive Video

OS_IN18012B

2018 Interactive Bronze Pencil

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Interactive Video

OS_IN18013B

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Moving Image Craft Bronze Pencil

adam&eveDDB / London

H&M

Fall Fashion

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18047B

2018 Moving Image Craft Bronze Pencil

Ari Merkin / Miami + m ss ng p eces / Brooklyn

Face The Music/Recovery Unplugged

I Got This

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18048B

2018 Health, Wellness & Pharma Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Product Design / Integrated Digital & Physical Product

OS_HW18008B

2018 Film Bronze Pencil

Saatchi & Saatchi / Stockholm + Camp David / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

OS_FI18042B

2018 Film Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

OS_FI18043B

2018 Health, Wellness & Pharma Bronze Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Film / Long Form

OS_HW18017B

2018 Health, Wellness & Pharma Bronze Pencil

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Film / Long Form

OS_HW18018B

2018 Direct Marketing Bronze Pencil

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Digital / Social Media & Viral Marketing - Campaign

OS_DI18020B

2018 Direct Marketing Bronze Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Campaign

OS_DI18021B

2018 Film Bronze Pencil

Apple / Cupertino

Apple Inc.

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Film Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_FI18039B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Online / Short Form - Single

OS_BE18012B

2018 Branded Entertainment Bronze Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Online / Short Form - Campaign

OS_BE18013B

2018 Social Influencer Marketing Bronze Pencil

adam&eveDDB / New York + Helo / New York + Exile / New York

Samsung

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Influencer Marketing / Single Channel

OS_SI18004B

2018 Social Influencer Marketing Bronze Pencil

Sublime Communications / Stamford

Eureka

Clean My Path Viral Video

Influencer Marketing / Single Channel

OS_SI18005B

2018 Direct Marketing Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Ambient Media / Experiential & Installations

OS_DI18008B

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18046B

2018 Print & Outdoor Bronze Pencil

Voskhod / Ekaterinburg

SM Polis

Car Curling

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18047B

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Film Bronze Pencil

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

OS_FI18019B

2018 Film Bronze Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Special Delivery

Online Films & Video / Pre-Roll Video - Single

OS_FI18037B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Writing - Campaign

OS_RA18020B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Design Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Digital Design

OS_DE18044B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Chandos

Promotional / Collateral / Posters - Single

OS_PO18021B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Van Gogh

Promotional / Collateral / Posters - Single

OS_PO18022B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Vermeer

Promotional / Collateral / Posters - Single

OS_PO18023B

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

2018 Branded Entertainment Bronze Pencil

Anomaly / New York + Park Pictures / New York + Arcade Edit / New York

Dick's Sporting Goods

reVision FC

Online / Long Form - Single

OS_BE18017B

2018 Branded Entertainment Bronze Pencil

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Online / Long Form - Single

OS_BE18018B

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Design Bronze Pencil

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Branding / Brand Installations

OS_DE18009B

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Interactive Bronze Pencil

Artefact / Paris

Greenpeace

Orizon, Predictive Real Estate

Websites

OS_IN18003B

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