The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video Agency: Sublime Communications / Stamford Client: Eureka Category: Influencer Marketing / Single Channel
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Craft - Writing / Single
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Direct
Lufthansa "#LifeChangingPlaces" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Web / User Experience
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Web / User Experience
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Media Relations
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
7-Second Resumes Agency: 22squared / Tampa, Atlanta Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Craft / Writing - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single
Opportunity Roars Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York Client: Monster.com Category: Craft - Visual Effects / Single
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
Office Souvenirs Agency: MullenLowe / New York Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Art Direction - Single or Campaign

OS_PO18055B

2018 Print & Outdoor Bronze Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Cup

Craft / Art Direction - Single or Campaign

OS_PO18056B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Craft / Art Direction - Single or Campaign

OS_PO18057B

2018 Social Influencer Marketing Bronze Pencil

adam&eveDDB / New York + Helo / New York + Exile / New York

Samsung

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Influencer Marketing / Single Channel

OS_SI18004B

2018 Social Influencer Marketing Bronze Pencil

Sublime Communications / Stamford

Eureka

Clean My Path Viral Video

Influencer Marketing / Single Channel

OS_SI18005B

2018 Moving Image Craft Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Writing / Single

OS_MI18013B

2018 Moving Image Craft Bronze Pencil

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles

Squarespace

Who Is John Malkovich

Craft - Writing / Single

OS_MI18014B

2018 Direct Marketing Bronze Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Billboards & Transit - Campaign

OS_DI18003B

2018 Direct Marketing Bronze Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Innovation in Direct

OS_DI18036B

2018 Direct Marketing Bronze Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Direct

OS_DI18037B

2018 Moving Image Craft Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces"

Craft - Editing / Campaign

OS_MI18021B

2018 Film Bronze Pencil

Saatchi & Saatchi / Stockholm + Camp David / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

OS_FI18042B

2018 Film Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

OS_FI18043B

2018 UX / UI Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Web / User Experience

OS_UX18003B

2018 UX / UI Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Web / User Experience

OS_UX18004B

2018 Public Relations Bronze Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Real-Time Response / Activity / Proactive Communications

OS_PR18028B

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Direct Marketing Bronze Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Print / Flat & Dimensional

OS_DI18001B

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz Company

Pass The Heinz

Print / Flat & Dimensional

OS_DI18002B

2018 Film Bronze Pencil

Apple / Cupertino

Apple Inc.

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Public Relations Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Media Relations

OS_PR18004B

2018 Cross-Platform Bronze Pencil

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Innovation in Cross-Platform / Experiential

OS_CP18021B

2018 Public Relations Bronze Pencil

22squared / Tampa, Atlanta

Ad Council/Grads of Life

7-Second Resumes

Integrated Campaign

OS_PR18030B

2018 Public Relations Bronze Pencil

Edelman / Seattle

REI

#ForceofNature: Women Finding Freedom Outdoors

Integrated Campaign

OS_PR18031B

2018 Design Bronze Pencil

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18024B

2018 Design Bronze Pencil

Design Army / Washington, DC

The Human Rights Campaign

Annual Report

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18025B

2018 Design Bronze Pencil

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18026B

2018 Design Bronze Pencil

DENTSU INC. / TOKYO

Kobe Shimbun

Emergency Collectibles

Promotional / Periodicals - Full Page or Spread

OS_DE18023B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Design Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

OS_DE18061B

2018 Design Bronze Pencil

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Craft / Illustration - Single or Series

OS_DE18062B

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Radio Bronze Pencil

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Craft / Writing - Single

OS_RA18015B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Craft / Writing - Single

OS_RA18016B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Moving Image Craft Bronze Pencil

Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

OS_MI18033B

2018 Moving Image Craft Bronze Pencil

The Mill / New York + KBS / New York + MJZ / New York + MPC / New York

Monster.com

Opportunity Roars

Craft - Visual Effects / Single

OS_MI18034B

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Print & Outdoor Bronze Pencil

MullenLowe / New York

JetBlue

Office Souvenirs

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO18030B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile Advertising

OS_MO18014B

2018 Mobile Bronze Pencil

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Mobile Advertising

OS_MO18015B

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

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