The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Illustration - Campaign
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's Category: Branded Social Channel
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Tactile
Agency: McCann / New York
Client: Microsoft Category: Experimental / Internal Projects / R&D
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Single
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Branded Social Post / Single
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand Category: Branded Social Post / Single
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Visual Effects / Single
Opportunity Roars
Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client: Monster.com Category: Craft - Visual Effects / Single
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Web / User Experience
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Brand Transformation
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Events & Experiential
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council Category: Events & Experiential
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Events & Experiential
Kiwi Portraits Completed: Chandos
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Interactive / Online
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Innovation in Direct
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Television / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Television / Long Form - Single
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Annual ID:
OS_CP18018B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Annual ID:
OS_HW18012B
Award:
2018 Design Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18071B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18058B
Award:
2018 Social Media Bronze Pencil
Agency:
VML / Kansas City + Wendy's / Dublin
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Annual ID:
OS_SM18001B
Award:
2018 Social Media Bronze Pencil
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Annual ID:
OS_SM18002B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18024B
Award:
2018 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18025B
Award:
2018 Design Bronze Pencil
Agency:
TBWA\ / Shanghai
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18026B
Award:
2018 Design Bronze Pencil
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Shenzhen Graphic Design Association
Title:
Graphic Design in China 2017
Category:
Editorial / Book Interior
Annual ID:
OS_DE18012B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
McCann / New York
Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18012B
Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI18023B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18001B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18002B
Award:
2018 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Annual ID:
OS_DE18003B
Award:
2018 Interactive Bronze Pencil
Agency:
Artefact / Paris
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Websites
Annual ID:
OS_IN18003B
Award:
2018 Interactive Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Websites
Annual ID:
OS_IN18004B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Annual ID:
OS_SM18004B
Award:
2018 Social Media Bronze Pencil
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Branded Social Post / Single
Annual ID:
OS_SM18005B
Award:
2018 Social Media Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Annual ID:
OS_SM18006B
Award:
2018 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Annual ID:
OS_DE18005B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18021B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18022B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Annual ID:
OS_RA18023B
Award:
2018 Public Relations Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Annual ID:
OS_PR18023B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18033B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client:
Monster.com
Title:
Opportunity Roars
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18034B
Award:
2018 UX / UI Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Annual ID:
OS_UX18003B
Award:
2018 UX / UI Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Web / User Experience
Annual ID:
OS_UX18004B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Annual ID:
OS_CP18016B
Award:
2018 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18029B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18013B
Award:
2018 Public Relations Bronze Pencil
Agency:
Deutsch / Los Angeles + Steelhead / Los Angeles
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Annual ID:
OS_PR18009B
Award:
2018 Public Relations Bronze Pencil
Agency:
Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Annual ID:
OS_PR18010B
Award:
2018 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18011B
Award:
2018 Public Relations Bronze Pencil
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Annual ID:
OS_PR18012B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Chandos
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18021B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Van Gogh
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18022B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Vermeer
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18023B
Award:
2018 Interactive Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18035B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18055B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Cup
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18056B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18057B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Annual ID:
OS_DI18036B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Direct
Annual ID:
OS_DI18037B
Award:
2018 Film Bronze Pencil
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Annual ID:
OS_FI18015B
Award:
2018 Film Bronze Pencil
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Annual ID:
OS_FI18016B
Award:
2018 Film Bronze Pencil
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Annual ID:
OS_FI18017B
