The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Craft - Writing / Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Illustration - Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo Category: Craft - Sound Design / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica
Client: PayPal Category: Websites / Utility
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Social Media
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Short Form - Campaign
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's Category: Branded Social Channel
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Visual Effects / Single
Opportunity Roars
Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client: Monster.com Category: Craft - Visual Effects / Single
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London
Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
It's perfectly normal. Until it's Kwiffed
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Campaign
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Interactive / Online
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation Category: User-Generated Content
Tactile
Agency: McCann / New York
Client: Microsoft Category: Experimental / Internal Projects / R&D
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco
Client: Stacy's Pita Chips Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York
Client: AB-InBev – Budweiser Category: Packaging / Specialty
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Brand Transformation