The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Szechuan Sauce Returns. Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York Client: McDonalds Corporation Category: User-Generated Content
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Experiential / Environmental / Indoor Spaces
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
Ice Cream Cakes Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Newspaper - Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Campaign
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Craft / Use of Visuals
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Typography - Single or Campaign
The Archives Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Interrupt-a-palooza: Special Delivery Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Direct
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Feature Length / Non-Fiction / Documentary
@Wendys Wit Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Lite Canimations Agency: Juniper ParkTBWA Communications / Toronto Client: Miller Coors Category: Moving Image / Series
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Physical Product

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

KFC

KFC Brand Transformation

Brand Transformation

OS_CP18016B

2018 Design Bronze Pencil

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Craft / Printing & Paper Craft - Single or Series

OS_DE18071B

2018 Interactive Bronze Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in Interactive / Experiential

OS_IN18038B

2018 Interactive Bronze Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in Interactive / Experiential

OS_IN18039B

2018 Branded Entertainment Bronze Pencil

We Are Unlimited / Chicago + Golin / Chicago + DDB / New York

McDonalds Corporation

Szechuan Sauce Returns.

User-Generated Content

OS_BE18040B

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Art Direction - Single or Campaign

OS_DI18028B

2018 Design Bronze Pencil

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Experiential / Environmental / Indoor Spaces

OS_DE18049B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Direct Marketing Bronze Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Craft / Printing / Production - Single or Campaign

OS_DI18030B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Newspaper - Single

OS_PO18002B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Health, Wellness & Pharma Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Product Design / Physical Product

OS_HW18007B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes

Publishing / Newspaper - Campaign

OS_PO18007B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Newspaper - Campaign

OS_PO18008B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Publishing / Newspaper - Campaign

OS_PO18009B

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Art Direction - Single or Campaign

OS_PO18055B

2018 Print & Outdoor Bronze Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Cup

Craft / Art Direction - Single or Campaign

OS_PO18056B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Craft / Art Direction - Single or Campaign

OS_PO18057B

2018 Social Media Bronze Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Craft / Use of Visuals

OS_SM18019B

2018 Cross-Platform Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Branding / Integrated Online

OS_CP18014B

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin

Craft / Photography - Single or Campaign

OS_PO18066B

2018 Print & Outdoor Bronze Pencil

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Craft / Photography - Single or Campaign

OS_PO18067B

2018 Print & Outdoor Bronze Pencil

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Craft / Typography - Single or Campaign

OS_PO18068B

2018 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

The Archives

Craft - Cinematography / Single

OS_MI18025B

2018 Moving Image Craft Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Cinematography / Single

OS_MI18026B

2018 Film Bronze Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Special Delivery

Online Films & Video / Pre-Roll Video - Single

OS_FI18037B

2018 Interactive Bronze Pencil

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Gaming

OS_IN18021B

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile Advertising

OS_MO18014B

2018 Mobile Bronze Pencil

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Mobile Advertising

OS_MO18015B

2018 Direct Marketing Bronze Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Innovation in Direct

OS_DI18036B

2018 Direct Marketing Bronze Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Direct

OS_DI18037B

2018 Branded Entertainment Bronze Pencil

Spotify In-House / New York

Spotify

I'm With The Banned

Feature Length / Non-Fiction / Documentary

OS_BE18025B

2018 Social Media Bronze Pencil

VML / Kansas City + Wendy's / Dublin

Wendy's

@Wendys Wit

Branded Social Channel

OS_SM18001B

2018 Social Media Bronze Pencil

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Branded Social Channel

OS_SM18002B

2018 Design Bronze Pencil

Juniper ParkTBWA Communications / Toronto

Miller Coors

Lite Canimations

Moving Image / Series

OS_DE18053B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Online / Short Form - Single

OS_BE18012B

2018 Design Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

OS_DE18061B

2018 Design Bronze Pencil

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Craft / Illustration - Single or Series

OS_DE18062B

2018 Branded Entertainment Bronze Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Online / Short Form - Campaign

OS_BE18013B

2018 Social Media Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / Community Building

OS_SM18017B

2018 Intellectual Property Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Physical Product

OS_IP18004B

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