The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Integrated Branding
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Music Videos
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Integrated Digital & Physical Product
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Moving Image / Single
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Illustration - Single or Campaign
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Craft / Use of Visuals
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Nike Canada "Play Less Nice" Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Kiwi Portraits Completed: Chandos Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction - Single or Campaign
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Craft / Writing - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
The Red Stain - La Macchia Rossa Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Film / Short Form
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Branded Content
Local Selects Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility
Rotten Apples Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility
THE TANGIBLE MANNER Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Health, Wellness & Pharma Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Product Design / Integrated Digital & Physical Product

OS_HW18008B

2018 Cross-Platform Bronze Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding

OS_CP18008B

2018 Cross-Platform Bronze Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Integrated Branding

OS_CP18009B

2018 Cross-Platform Bronze Pencil

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Ubrew

Responsibly the beer

Integrated Branding

OS_CP18010B

2018 Cross-Platform Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Integrated Branding

OS_CP18011B

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Design Bronze Pencil

IMPROVIDE Co.,Ltd. / Sapporo

BIEISENKA

BIEI JAM

Packaging / Specialty

OS_DE18038B

2018 Design Bronze Pencil

Jones Knowles Ritchie / New York

AB-InBev – Budweiser

Budweiser Summer 2017 LTO State Packaging

Packaging / Specialty

OS_DE18039B

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Film Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_FI18039B

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Branded Entertainment Bronze Pencil

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Music Videos

OS_BE18027B

2018 Intellectual Property Bronze Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Integrated Digital & Physical Product

OS_IP18010B

2018 Design Bronze Pencil

SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo

DOUBLE A

OBSESSION FOR SMOOTHNESS

Moving Image / Single

OS_DE18052B

2018 Print & Outdoor Bronze Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Illustration - Single or Campaign

OS_PO18064B

2018 Film Bronze Pencil

Apple / Cupertino

Apple Inc.

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 Social Media Bronze Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Craft / Use of Visuals

OS_SM18019B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Interactive Bronze Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in Interactive / Experiential

OS_IN18038B

2018 Interactive Bronze Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in Interactive / Experiential

OS_IN18039B

2018 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

Nike Canada "Play Less Nice"

Innovation in Film / Television / Cinema

OS_FI18046B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Chandos

Promotional / Collateral / Posters - Single

OS_PO18021B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Van Gogh

Promotional / Collateral / Posters - Single

OS_PO18022B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Vermeer

Promotional / Collateral / Posters - Single

OS_PO18023B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Art Direction - Single or Campaign

OS_DI18028B

2018 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

KFC

KFC Brand Transformation

Brand Transformation

OS_CP18016B

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Radio Bronze Pencil

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Craft / Writing - Single

OS_RA18015B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Craft / Writing - Single

OS_RA18016B

2018 Design Bronze Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Series

OS_DE18064B

2018 Branded Entertainment Bronze Pencil

The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy

Francis Ford Coppola Winery

The Red Stain - La Macchia Rossa

Feature Length / Fiction / Narrative

OS_BE18023B

2018 Design Bronze Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Branding / Collateral Item - Single

OS_DE18006B

2018 Design Bronze Pencil

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Craft / Printing & Paper Craft - Single or Series

OS_DE18071B

2018 Health, Wellness & Pharma Bronze Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Film / Short Form

OS_HW18012B

2018 Health, Wellness & Pharma Bronze Pencil

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Branded Content

OS_HW18003B

2018 Interactive Bronze Pencil

CP+B / Los Angeles + Plus Productions / Santa Monica

PayPal

Local Selects

Websites / Utility

OS_IN18007B

2018 Interactive Bronze Pencil

Zambezi / Culver City

Rotten Apples

Rotten Apples

Websites / Utility

OS_IN18008B

2018 Interactive Bronze Pencil

ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo

All Nippon Airways

THE TANGIBLE MANNER

Craft / Visual Effects / Animation

OS_IN18023B

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Online / Short Form - Single

OS_BE18012B

2018 Branded Entertainment Bronze Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Online / Short Form - Campaign

OS_BE18013B

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