The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Integrated Digital & Physical Product
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Branding / Brand Installations
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single
Opportunity Roars Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York Client: Monster.com Category: Craft - Visual Effects / Single
The Hunger Spotter Agency: AMVBBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Websites
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Websites
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Writing - Campaign
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Direction / Single
Alexa Loses Her Voice Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles Client: Amazon Category: Craft - Direction / Single
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Interactive Video
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Digital Design
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Car Curling Agency: Voskhod / Ekaterinburg Client: SM Polis Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
Libé des réfugiés Agency: FF / PARIS Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Innovation in Branded Entertainment
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Innovation in Branded Entertainment
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Innovation in Branded Entertainment
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Websites
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Brand Voice
reVision FC Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single

2018 Public Relations Bronze Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Community Building

OS_PR18017B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Sound Design - Single or Campaign

OS_RA18021B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Climate Change

Craft / Sound Design - Single or Campaign

OS_RA18022B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Craft / Sound Design - Single or Campaign

OS_RA18023B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Intellectual Property Bronze Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Integrated Digital & Physical Product

OS_IP18010B

2018 Design Bronze Pencil

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Branding / Brand Installations

OS_DE18009B

2018 Moving Image Craft Bronze Pencil

Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

OS_MI18033B

2018 Moving Image Craft Bronze Pencil

The Mill / New York + KBS / New York + MJZ / New York + MPC / New York

Monster.com

Opportunity Roars

Craft - Visual Effects / Single

OS_MI18034B

2018 Radio Bronze Pencil

AMVBBDO / London + Si Hulbert / London

Mars Confectionery Snickers

The Hunger Spotter

Custom Content

OS_RA18010B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Newspaper - Single

OS_PO18002B

2018 Interactive Bronze Pencil

Artefact / Paris

Greenpeace

Orizon, Predictive Real Estate

Websites

OS_IN18003B

2018 Interactive Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Websites

OS_IN18004B

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Art Direction - Single or Campaign

OS_PO18055B

2018 Print & Outdoor Bronze Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Cup

Craft / Art Direction - Single or Campaign

OS_PO18056B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Craft / Art Direction - Single or Campaign

OS_PO18057B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Writing - Campaign

OS_RA18020B

2018 Moving Image Craft Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Direction / Single

OS_MI18006B

2018 Moving Image Craft Bronze Pencil

Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles

Amazon

Alexa Loses Her Voice

Craft - Direction / Single

OS_MI18007B

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Interactive Bronze Pencil

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Gaming

OS_IN18021B

2018 Interactive Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue

Expedia

Visit Britain

Interactive Video

OS_IN18012B

2018 Interactive Bronze Pencil

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Interactive Video

OS_IN18013B

2018 Design Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Digital Design

OS_DE18044B

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18046B

2018 Print & Outdoor Bronze Pencil

Voskhod / Ekaterinburg

SM Polis

Car Curling

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18047B

2018 Direct Marketing Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Ambient Media / Experiential & Installations

OS_DI18008B

2018 Film Bronze Pencil

Apple / Cupertino + Furlined / Santa Monica

Apple

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 Branded Entertainment Bronze Pencil

FF / PARIS

Libération

Libé des réfugiés

Innovation in Branded Entertainment

OS_BE18045B

2018 Branded Entertainment Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Branded Entertainment

OS_BE18046B

2018 Branded Entertainment Bronze Pencil

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Innovation in Branded Entertainment

OS_BE18047B

2018 Branded Entertainment Bronze Pencil

Ogilvy / New York

IKEA

Oddly IKEA

Innovation in Branded Entertainment

OS_BE18048B

2018 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland

KFC

Zinger Launch

Innovation in Branded Entertainment

OS_BE18049B

2018 Responsive Environments Bronze Pencil

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Use of Technology / Augmented Reality (AR)

OS_RE18007B

2018 Mobile Bronze Pencil

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Websites

OS_MO18001B

2018 Mobile Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Websites

OS_MO18002B

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Health, Wellness & Pharma Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Product Design / Physical Product

OS_HW18007B

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Public Relations Bronze Pencil

AMVBBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Brand Voice

OS_PR18021B

2018 Branded Entertainment Bronze Pencil

Anomaly / New York + Park Pictures / New York + Arcade Edit / New York

Dick's Sporting Goods

reVision FC

Online / Long Form - Single

OS_BE18017B

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