The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
BBC One - The Supporting Act Agency: BBC Creative / London Client: BBC Category: Craft - Animation / Single
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Feature Length / Non-Fiction / Documentary
7-Second Resumes Agency: 22squared / Tampa, Atlanta Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Kiwi Portraits Completed: Chandos Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Szechuan Sauce Returns. Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York Client: McDonalds Corporation Category: User-Generated Content
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Interrupt-a-palooza: Special Delivery Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video Agency: Sublime Communications / Stamford Client: Eureka Category: Influencer Marketing / Single Channel
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Craft / Writing - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Single
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single
Opportunity Roars Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York Client: Monster.com Category: Craft - Visual Effects / Single
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Innovation in Direct
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Direct
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Lite Canimations Agency: Juniper ParkTBWA Communications / Toronto Client: Miller Coors Category: Moving Image / Series
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
Eyes of Aleppo Agency: Grey Germany / Duesseldorf Client: Deutsches Komitee für UNICEF e.V. Category: Craft - Innovation in Moving Image Craft / Visual
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Branding / Identity System
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Product Design / Physical Product
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)

2018 Health, Wellness & Pharma Bronze Pencil

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Film / Long Form

OS_HW18017B

2018 Health, Wellness & Pharma Bronze Pencil

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Film / Long Form

OS_HW18018B

2018 Moving Image Craft Bronze Pencil

BBC Creative / London

BBC

BBC One - The Supporting Act

Craft - Animation / Single

OS_MI18029B

2018 Branded Entertainment Bronze Pencil

Spotify In-House / New York

Spotify

I'm With The Banned

Feature Length / Non-Fiction / Documentary

OS_BE18025B

2018 Public Relations Bronze Pencil

22squared / Tampa, Atlanta

Ad Council/Grads of Life

7-Second Resumes

Integrated Campaign

OS_PR18030B

2018 Public Relations Bronze Pencil

Edelman / Seattle

REI

#ForceofNature: Women Finding Freedom Outdoors

Integrated Campaign

OS_PR18031B

2018 Public Relations Bronze Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Community Building

OS_PR18017B

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Branded Entertainment Bronze Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Online / Short Form - Campaign

OS_BE18013B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Chandos

Promotional / Collateral / Posters - Single

OS_PO18021B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Van Gogh

Promotional / Collateral / Posters - Single

OS_PO18022B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Vermeer

Promotional / Collateral / Posters - Single

OS_PO18023B

2018 Mobile Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Applications

OS_MO18006B

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Branded Entertainment Bronze Pencil

We Are Unlimited / Chicago + Golin / Chicago + DDB / New York

McDonalds Corporation

Szechuan Sauce Returns.

User-Generated Content

OS_BE18040B

2018 Film Bronze Pencil

Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

OS_FI18042B

2018 Film Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

OS_FI18043B

2018 Branded Entertainment Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Online / Live Webcast

OS_BE18022B

2018 Film Bronze Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Special Delivery

Online Films & Video / Pre-Roll Video - Single

OS_FI18037B

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin

Craft / Photography - Single or Campaign

OS_PO18066B

2018 Print & Outdoor Bronze Pencil

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Craft / Photography - Single or Campaign

OS_PO18067B

2018 Social Influencer Marketing Bronze Pencil

adam&eveDDB / New York + Helo / New York + Exile / New York

Samsung

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Influencer Marketing / Single Channel

OS_SI18004B

2018 Social Influencer Marketing Bronze Pencil

Sublime Communications / Stamford

Eureka

Clean My Path Viral Video

Influencer Marketing / Single Channel

OS_SI18005B

2018 Radio Bronze Pencil

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Craft / Writing - Single

OS_RA18015B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Craft / Writing - Single

OS_RA18016B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Magazine - Single

OS_PO18012B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Magazine - Single

OS_PO18013B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

KFC

KFC Brand Transformation

Brand Transformation

OS_CP18016B

2018 Moving Image Craft Bronze Pencil

Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

OS_MI18033B

2018 Moving Image Craft Bronze Pencil

The Mill / New York + KBS / New York + MJZ / New York + MPC / New York

Monster.com

Opportunity Roars

Craft - Visual Effects / Single

OS_MI18034B

2018 Interactive Bronze Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in Interactive / Experiential

OS_IN18038B

2018 Interactive Bronze Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in Interactive / Experiential

OS_IN18039B

2018 Direct Marketing Bronze Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Innovation in Direct

OS_DI18036B

2018 Direct Marketing Bronze Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Direct

OS_DI18037B

2018 Film Bronze Pencil

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Online Films & Video / Long Form - Single

OS_FI18029B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Online Films & Video / Long Form - Single

OS_FI18030B

2018 Film Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Announcement

Online Films & Video / Long Form - Single

OS_FI18031B

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Design Bronze Pencil

Juniper ParkTBWA Communications / Toronto

Miller Coors

Lite Canimations

Moving Image / Series

OS_DE18053B

2018 Public Relations Bronze Pencil

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Innovation in Public Relations

OS_PR18034B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Film Bronze Pencil

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

OS_FI18019B

2018 Moving Image Craft Bronze Pencil

Grey Germany / Duesseldorf

Deutsches Komitee für UNICEF e.V.

Eyes of Aleppo

Craft - Innovation in Moving Image Craft / Visual

OS_MI18052B

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Branded Social Post / Single

OS_SM18004B

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Social Media Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Branded Social Post / Single

OS_SM18006B

2018 Design Bronze Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Branding / Identity System

OS_DE18005B

2018 Health, Wellness & Pharma Bronze Pencil

Area 23, An FCB Health Network Company / New York + FCB Health / New York

Anonymous Client

The Anti-Trafficking Exam

Product Design / Physical Product

OS_HW18007B

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

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