The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
7-Second Resumes
Agency: 22squared / Tampa, Atlanta
Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Integrated Campaign
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI Category: Experiential / Environmental / Indoor Spaces
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Branded Content
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Branding / Identity System
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC Category: Craft - Animation / Single
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
Kiwi Portraits Completed: Chandos
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation Category: User-Generated Content
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
Interrupt-a-palooza: Special Delivery
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles
Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Health & Wellness
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Online / Short Form - Campaign
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Visual Effects / Single