The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fight for Territory Agency: DDB Group New Zealand / Auckland Client: Lion Category: Ambient Media / Billboards & Transit - Campaign
The right vegetables Agency: Romance / Paris Client: Intermarché Category: Ambient Media / Billboards & Transit - Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Ambient Media / Experiential & Installations
Dead Whale Agency: Dentsu Jayme Syfu / Makati City Client: Greenpeace Philippines Category: Ambient Media / Experiential & Installations
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Experiential & Installations
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Experiential & Installations
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media / Experiential & Installations
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires Client: Burger King Category: Ambient Media / Live Events
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media / Live Events
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
#SpeedTalk Agency: Happiness / an FCB alliance / Brussels Client: Parents of road Victims Category: Ambient Media / Live Events
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Ambient Media / Live Events
Desert Roulette Agency: Rethink / Toronto/Montreal/Vancouver Client: WestJet Category: Ambient Media / Live Events
LLORENTE - The Unframed Story Agency: DDB WORLDWIDE COLOMBIA / BOGOTA Client: CANON COLOMBIA Category: Ambient Media / P.O.P. & In-Store - Single

2018 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lion

Fight for Territory

Ambient Media / Billboards & Transit - Campaign

OS_DI18050M

2018 Direct Marketing Merit Award

Romance / Paris

Intermarché

The right vegetables

Ambient Media / Billboards & Transit - Campaign

OS_DI18051M

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Ambient Media / Experiential & Installations

OS_DI18052M

2018 Direct Marketing Merit Award

Dentsu Jayme Syfu / Makati City

Greenpeace Philippines

Dead Whale

Ambient Media / Experiential & Installations

OS_DI18053M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media / Experiential & Installations

OS_DI18054M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Ambient Media / Experiential & Installations

OS_DI18055M

2018 Direct Marketing Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Experiential & Installations

OS_DI18056M

2018 Direct Marketing Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media / Experiential & Installations

OS_DI18057M

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Ambient Media / Live Events

OS_DI18058M

2018 Direct Marketing Merit Award

DAVID / Buenos Aires + LANDIA / Buenos Aires

Burger King

A Day Without Whopper

Ambient Media / Live Events

OS_DI18059M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media / Live Events

OS_DI18060M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media / Live Events

OS_DI18061M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Ambient Media / Live Events

OS_DI18062M

2018 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels

Parents of road Victims

#SpeedTalk

Ambient Media / Live Events

OS_DI18063M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Ambient Media / Live Events

OS_DI18064M

2018 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

WestJet

Desert Roulette

Ambient Media / Live Events

OS_DI18065M

2018 Direct Marketing Merit Award

DDB WORLDWIDE COLOMBIA / BOGOTA

CANON COLOMBIA

LLORENTE - The Unframed Story

Ambient Media / P.O.P. & In-Store - Single

OS_DI18049M

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