The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60
Agency: FCB West / San Francisco
Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
Music Transplant
Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client: Rádio Jovem Pan Category: Broadcast / Any Length - Campaign
Austism Shaped History
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Broadcast / Any Length - Campaign
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Food Pioneers
Agency: Ogilvy UK / London
Client: Unilever Category: Broadcast / Any Length - Campaign
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC Category: Broadcast / Any Length - Campaign
Stranger's Voice
Agency: Rethink
Client: Branch Out Neurological Foundation Category: Broadcast / Any Length - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Campaign
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Campaign
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix Category: Broadcast / Any Length - Single
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Single
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA Category: Broadcast / Any Length - Single
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Agency:
180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18050M
Award:
2018 Branded Entertainment Merit Award
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18051M
Award:
2018 Branded Entertainment Merit Award
Agency:
FCB West / San Francisco
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18052M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18053M
Award:
2018 Radio Merit Award
Agency:
CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client:
Rádio Jovem Pan
Title:
Music Transplant
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18042M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18043M
Award:
2018 Radio Merit Award
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18044M
Award:
2018 Radio Merit Award
Agency:
FCB / Cape Town
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18045M
Award:
2018 Radio Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
Food Pioneers
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18046M
Award:
2018 Radio Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18047M
Award:
2018 Radio Merit Award
Agency:
Rethink
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18048M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18049M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18050M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18055M
Award:
2018 Radio Merit Award
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18029M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18030M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18031M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18032M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18033M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18034M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18035M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18036M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18037M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18038M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18039M
Award:
2018 Radio Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18040M
Award:
2018 Radio Merit Award
Agency:
Young & Rubicam Brasil / Sao Paulo
Client:
CEPIA
Title:
Hitler
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18041M