The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam Client: IKEA Category: Use of Technology / Augmented Reality (AR)
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media & Viral Marketing - Single
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Say It Tika Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Digital / Social Media & Viral Marketing - Single
Not A Target Teleprompter Agency: VML / New York + United Nations OCHA / New York Client: United Nations Category: Digital / Social Media & Viral Marketing - Single
Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos
An Ode to Arab Feminism Agency: FP7/BEY / Beirut + Clandestino films / Beirut Client: Mashrou' Leila Category: Music Videos
Frances - Grow Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London Client: Refuge Category: Music Videos
Smile Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Music Videos
Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Music Videos
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji Agency: MULLENLOWE SSP3 / Bogotá Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Real-Time Response
Celebrating 50 Golden Yearz Agency: Jones Knowles Ritchie / London Client: Heinz Category: Packaging / Mass-market
FORM Agency: Jones Knowles Ritchie / New York Client: Walker & Co Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon Agency: Sandstrom Partners / Portland Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka Agency: The Republik / Raleigh Client: Graybeard Distillery Category: Packaging / Mass-market
Snow Beer-Ingenuity Agency: TigerPan Packaging Design Lab. / Shenzhen Client: China Resources Snow Breweries Co., Ltd Category: Packaging / Mass-market
Heavy Metal Hearing Test Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation
Thermal Discount Agency: Rethink Client: Sports Experts Category: User Activation
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
#TankFree Agency: WCRS / London Client: The Born Free Foundation Category: User Activation
The Bonnie Award Agency: CP+B / Boulder + Film Independent / Los Angeles Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Real-Time Response / Activity / Proactive Communications
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Safest Embrace Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nonstop Posters Agency: thjnk AG / Zürich Client: Edelweiss Air AG Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Wolf Agency: Giant Spoon / Los Angeles/New York Client: HP Category: Online / Long Form - Campaign
Search On Stories Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Campaign
Music Happens Here Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Skolors Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo Client: Skol Category: Influencer Marketing / Episodic
#Trainingfor2032 Agency: Ogilvy & Mather / Chicago Client: Kimberly-Clark Category: Influencer Marketing / Episodic

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Use of Technology / Augmented Reality (AR)

OS_MO18056M

2018 Mobile Merit Award

McCann / Beograd

Museum of Contemporary Art Belgrade

democrARtisation

Use of Technology / Augmented Reality (AR)

OS_MO18057M

2018 Mobile Merit Award

SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam

IKEA

IKEA Place

Use of Technology / Augmented Reality (AR)

OS_MO18058M

2018 Direct Marketing Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Digital / Social Media & Viral Marketing - Single

OS_DI18071M

2018 Direct Marketing Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Social Media & Viral Marketing - Single

OS_DI18072M

2018 Direct Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Digital / Social Media & Viral Marketing - Single

OS_DI18073M

2018 Direct Marketing Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Digital / Social Media & Viral Marketing - Single

OS_DI18074M

2018 Direct Marketing Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media & Viral Marketing - Single

OS_DI18075M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Digital / Social Media & Viral Marketing - Single

OS_DI18076M

2018 Direct Marketing Merit Award

FCB New Zealand / Auckland & Wellington

Vodafone New Zealand

Say It Tika

Digital / Social Media & Viral Marketing - Single

OS_DI18077M

2018 Direct Marketing Merit Award

VML / New York + United Nations OCHA / New York

United Nations

Not A Target Teleprompter

Digital / Social Media & Viral Marketing - Single

OS_DI18078M

2018 Branded Entertainment Merit Award

Smuggler / Los Angeles + The Martin Agency / Richmond

Geico

Penguin Migration, Star Captain, Game Night

Broadcast / Short Form - Campaign

OS_BE18054M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Music Videos

OS_BE18091M

2018 Branded Entertainment Merit Award

FP7/BEY / Beirut + Clandestino films / Beirut

Mashrou' Leila

An Ode to Arab Feminism

Music Videos

OS_BE18092M

2018 Branded Entertainment Merit Award

Le Cube / Sao Paulo + Not To Scale / London + BBH / London

Refuge

Frances - Grow

Music Videos

OS_BE18093M

2018 Branded Entertainment Merit Award

Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York

Jay-Z

Smile

Music Videos

OS_BE18094M

2018 Branded Entertainment Merit Award

VML South Africa / Cape Town

Pernod Ricard

Absolut One Source

Music Videos

OS_BE18095M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

This charges everything

Branded Social Post / Real-Time Response

OS_SM18036M

2018 Social Media Merit Award

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Branded Social Post / Real-Time Response

OS_SM18037M

2018 Social Media Merit Award

Marketforce / West Perth

Avivo

The R Word

Branded Social Post / Real-Time Response

OS_SM18038M

2018 Social Media Merit Award

MULLENLOWE SSP3 / Bogotá

PRESIDENCY OF COLOMBIA

The Blessed Emoji

Branded Social Post / Real-Time Response

OS_SM18039M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Branded Social Post / Real-Time Response

OS_SM18040M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Branded Social Post / Real-Time Response

OS_SM18041M

2018 Social Media Merit Award

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Real-Time Response

OS_SM18042M

2018 Design Merit Award

Jones Knowles Ritchie / London

Heinz

Celebrating 50 Golden Yearz

Packaging / Mass-market

OS_DE18147M

2018 Design Merit Award

Jones Knowles Ritchie / New York

Walker & Co

FORM

Packaging / Mass-market

OS_DE18148M

2018 Design Merit Award

Sandstrom Partners / Portland

Eastside Distilling

Burnside Oregon Oaked Bourbon

Packaging / Mass-market

OS_DE18149M

2018 Design Merit Award

The Republik / Raleigh

Graybeard Distillery

Bedlam Vodka

Packaging / Mass-market

OS_DE18150M

2018 Design Merit Award

TigerPan Packaging Design Lab. / Shenzhen

China Resources Snow Breweries Co., Ltd

Snow Beer-Ingenuity

Packaging / Mass-market

OS_DE18151M

2018 Responsive Environments Merit Award

Grey Germany / Duesseldorf

Barmer

Heavy Metal Hearing Test

User Activation

OS_RE18013M

2018 Responsive Environments Merit Award

Rethink

Sports Experts

Thermal Discount

User Activation

OS_RE18014M

2018 Responsive Environments Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

User Activation

OS_RE18015M

2018 Responsive Environments Merit Award

WCRS / London

The Born Free Foundation

#TankFree

User Activation

OS_RE18016M

2018 Public Relations Merit Award

CP+B / Boulder + Film Independent / Los Angeles

American Airlines

The Bonnie Award

Real-Time Response / Activity / Proactive Communications

OS_PR18062M

2018 Public Relations Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Earth: Shot on iPhone

Real-Time Response / Activity / Proactive Communications

OS_PR18063M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18135M

2018 Print & Outdoor Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18136M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Small Space Sitting

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18137M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18138M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18139M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18140M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris

Michelin

The Safest Embrace

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18141M

2018 Print & Outdoor Merit Award

thjnk AG / Zürich

Edelweiss Air AG

Nonstop Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18142M

2018 Branded Entertainment Merit Award

Giant Spoon / Los Angeles/New York

HP

The Wolf

Online / Long Form - Campaign

OS_BE18083M

2018 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Search On Stories

Online / Long Form - Campaign

OS_BE18084M

2018 Branded Entertainment Merit Award

GreenLight Media & Marketing / Los Angeles + Live Nation / New York City

Hilton

Music Happens Here

Online / Long Form - Campaign

OS_BE18085M

2018 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Campaign

OS_BE18086M

2018 Social Influencer Marketing Merit Award

F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo

Skol

Skolors

Influencer Marketing / Episodic

OS_SI18019M

2018 Social Influencer Marketing Merit Award

Ogilvy & Mather / Chicago

Kimberly-Clark

#Trainingfor2032

Influencer Marketing / Episodic

OS_SI18020M

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