The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Shindoor Khela - No Condition Apply Agency: FCBIndia Group / Delhi Client: Times Of India Category: Experiential / Events & Competitions
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Events & Competitions
Breaking2 Agency: Wieden+Kennedy / Portland Client: Nike Category: Experiential / Events & Competitions
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Brand Transformation
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Printing & Paper Craft - Single or Series
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill Agency: AKQA / San Francisco Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again Agency: F5 / Shanghai Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher Agency: Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus Agency: Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Innovation in Interactive / Experiential
Mark’s Story Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Adobe Make The Cut Agency: Edelman / San Francisco + Adobe / San Jose Client: Adobe Category: User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: User-Generated Content
EcoAlarm Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Craft / Music / Sound
Geoff Agency: Assembly / Auckland Client: Heinz Category: Craft / Animation - Single or Series
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video Agency: Sid Lee / Montreal Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Craft / Animation - Single or Series
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Craft / Art Direction - Single or Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller Agency: Google Brand Studio / San Francisco Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House Agency: Innocean Worldwide / Seoul Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017 Agency: iyamadesign inc. / Tokyo Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain Agency: Mosaic / Toronto Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
The Last Viper Agency: J. Walter Thompson, / Atlanta Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Craft - Editing / Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home" Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica Client: McCann Category: Craft - Editing / Single
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Editing / Single

2018 Cross-Platform Merit Award

FCBIndia Group / Delhi

Times Of India

Shindoor Khela - No Condition Apply

Experiential / Events & Competitions

OS_CP18025M

2018 Cross-Platform Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Experiential / Events & Competitions

OS_CP18026M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Experiential / Events & Competitions

OS_CP18027M

2018 Cross-Platform Merit Award

R/GA / New York

Ad Council

Fans of Love

Experiential / Events & Competitions

OS_CP18028M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Breaking2

Experiential / Events & Competitions

OS_CP18029M

2018 Cross-Platform Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Brand Transformation

OS_CP18048M

2018 Cross-Platform Merit Award

adam&eveDDB / London

Marmite

The Gene Project

Brand Transformation

OS_CP18049M

2018 Cross-Platform Merit Award

BMF / Sydney + Revolver/ Will O'Rourke / Sydney

Sportsbet

Putting the 'Roid in Android

Brand Transformation

OS_CP18050M

2018 Cross-Platform Merit Award

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Brand Transformation

OS_CP18051M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Brand Transformation

OS_CP18052M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Craft / Printing & Paper Craft - Single or Series

OS_DE18209M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Craft / Printing & Paper Craft - Single or Series

OS_DE18210M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Printing & Paper Craft - Single or Series

OS_DE18211M

2018 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Live Design

Innovation in Interactive / Experiential

OS_IN180100M

2018 Interactive Merit Award

AKQA / San Francisco

Activision

Destiny 2 Ghost Skill

Innovation in Interactive / Experiential

OS_IN18091M

2018 Interactive Merit Award

B-Reel / London

Gorillaz

Gorillaz App

Innovation in Interactive / Experiential

OS_IN18092M

2018 Interactive Merit Award

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Innovation in Interactive / Experiential

OS_IN18093M

2018 Interactive Merit Award

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama

SAMSUNG ELECTRONICS

DRAW and RELEASE

Innovation in Interactive / Experiential

OS_IN18094M

2018 Interactive Merit Award

F5 / Shanghai

Baidu

Know You Again

Innovation in Interactive / Experiential

OS_IN18095M

2018 Interactive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Innovation in Interactive / Experiential

OS_IN18096M

2018 Interactive Merit Award

Hakuhodo Incorporated / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo

Hakuhodo Incorporated

ELI / Wearable English Teacher

Innovation in Interactive / Experiential

OS_IN18097M

2018 Interactive Merit Award

Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Hyundai Motor Group

Chatty Schoolbus

Innovation in Interactive / Experiential

OS_IN18098M

2018 Interactive Merit Award

Spinifex Group / Torrance

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Innovation in Interactive / Experiential

OS_IN18099M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Direct Marketing / Print - Flat & Dimensional

OS_HW18041M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

User-Generated Content

OS_BE18121M

2018 Branded Entertainment Merit Award

Edelman / San Francisco + Adobe / San Jose

Adobe

Adobe Make The Cut

User-Generated Content

OS_BE18122M

2018 Branded Entertainment Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

User-Generated Content

OS_BE18123M

2018 Interactive Merit Award

Wunderman BA / Buenos Aires

Fundación Banco de Bosques

EcoAlarm

Craft / Music / Sound

OS_IN18075M

2018 Design Merit Award

Assembly / Auckland

Heinz

Geoff

Craft / Animation - Single or Series

OS_DE18205M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Craft / Animation - Single or Series

OS_DE18206M

2018 Design Merit Award

Sid Lee / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Craft / Animation - Single or Series

OS_DE18207M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Craft / Animation - Single or Series

OS_DE18208M

2018 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

OS_DI18093M

2018 Direct Marketing Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Craft / Art Direction - Single or Campaign

OS_DI18094M

2018 Direct Marketing Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Craft / Art Direction - Single or Campaign

OS_DI18095M

2018 Design Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Environmental / Indoor Spaces

OS_DE18167M

2018 Design Merit Award

Google Brand Studio / San Francisco

Google

The Agoraphobic Traveller

Experiential / Environmental / Indoor Spaces

OS_DE18168M

2018 Design Merit Award

Innocean Worldwide / Seoul

Hyundai Motor Company

Hydrogen Electric House

Experiential / Environmental / Indoor Spaces

OS_DE18169M

2018 Design Merit Award

iyamadesign inc. / Tokyo

KAMOI KAKOSHI Co.,LTD.

mt expo 2017

Experiential / Environmental / Indoor Spaces

OS_DE18170M

2018 Design Merit Award

Mosaic / Toronto

BMO The Bank of Montreal

The BMO200 Fountain

Experiential / Environmental / Indoor Spaces

OS_DE18171M

2018 Design Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Environmental / Indoor Spaces

OS_DE18172M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Publishing / Trade Publication - Single or Campaign

OS_PO18105M

2018 Moving Image Craft Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Craft - Editing / Single

OS_MI180100M

2018 Moving Image Craft Merit Award

J. Walter Thompson, / Atlanta

Pennzoil

The Last Viper

Craft - Editing / Single

OS_MI180101M

2018 Moving Image Craft Merit Award

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Craft - Editing / Single

OS_MI180102M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Craft - Editing / Single

OS_MI180103M

2018 Moving Image Craft Merit Award

Apple / Cupertino

Apple Inc.

Barbers

Craft - Editing / Single

OS_MI18084M

2018 Moving Image Craft Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Editing / Single

OS_MI18085M

2018 Moving Image Craft Merit Award

Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica

McCann

Nespresso "Comin' Home"

Craft - Editing / Single

OS_MI18086M

2018 Moving Image Craft Merit Award

Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg

Indiefin

Be Indie

Craft - Editing / Single

OS_MI18087M

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