The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Expedia/Visit Britain: "The Only Place You Need to Go" Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Websites / Utility
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Websites / Utility
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Websites / Utility
Bachelors & Bachelorettes Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne Client: Australian Marriage Equality Category: User-Generated Content
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: User-Generated Content
One Foot Out the Door Agency: Arnold Worldwide / Boston Client: Monster.com Category: Under 100K Budget
Stop Downloadkill Agency: Cheil Worldwide / Seoul Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Under 100K Budget
The Parking Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Under 100K Budget
The Gas Station Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Under 100K Budget
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
One Breath Agency: AMVBBDO / London Client: J & J Nicorette Category: Film / Long Form
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles Client: Roman Category: Film / Long Form
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Film / Long Form
Following Agency: DDB / Chicago Client: State Farm Category: Film / Long Form
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan Client: Susan G. Komen Category: Film / Long Form
It’s Just a Phase Agency: Rothco | Accenture Interactive / Dublin Client: SOAR Category: Film / Long Form
Imaginary Friends Society - Feeling Sad Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Film / Long Form
Give Nothing to Psoriasis Campaign Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form
Born Apart Agency: Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City Client: Special Olympics Category: Film / Long Form
Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Original is Never Finished Agency: Johannes Leonardo / New York Client: adidas Originals Category: Television / Long Form - Campaign
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Television / Long Form - Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Online / Live Webcast
The Home Depot Built-In Pins Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Branded Social Post / Campaign
StackeRTweet Agency: DAVID / Miami Client: Burger King Category: Branded Social Post / Campaign
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Art Direction - Campaign
Nike Berlin - Lauf Nicht Renn Agency: Wieden+Kennedy / London Client: Nike Category: Promotional / Posters - Extended Series

2018 Interactive Merit Award

180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles

Expedia

Expedia/Visit Britain: "The Only Place You Need to Go"

Websites / Utility

OS_IN18048M

2018 Interactive Merit Award

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Websites / Utility

OS_IN18049M

2018 Interactive Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Websites / Utility

OS_IN18050M

2018 Interactive Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Websites / Utility

OS_IN18051M

2018 Interactive Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Websites / Utility

OS_IN18052M

2018 Film Merit Award

AIRBAG / Melbourne + Leo Burnett / Melbourne

Australian Marriage Equality

Bachelors & Bachelorettes

User-Generated Content

OS_FI18166M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

User-Generated Content

OS_FI18167M

2018 Film Merit Award

Arnold Worldwide / Boston

Monster.com

One Foot Out the Door

Under 100K Budget

OS_FI18161M

2018 Film Merit Award

Cheil Worldwide / Seoul

Busan Metropolitan Police Agency

Stop Downloadkill

Under 100K Budget

OS_FI18162M

2018 Film Merit Award

Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York

CNN

Facts First

Under 100K Budget

OS_FI18163M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Parking

Under 100K Budget

OS_FI18164M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Gas Station

Under 100K Budget

OS_FI18165M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Craft / Printing / Production - Single or Campaign

OS_PO18189M

2018 Print & Outdoor Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Paper Blazer

Craft / Printing / Production - Single or Campaign

OS_PO18190M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

OS_HW18044M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Film / Long Form

OS_HW18045M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Film / Long Form

OS_HW18046M

2018 Health, Wellness & Pharma Merit Award

Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles

Roman

Thinly Veiled Metaphors

Film / Long Form

OS_HW18047M

2018 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Film / Long Form

OS_HW18048M

2018 Health, Wellness & Pharma Merit Award

DDB / Chicago

State Farm

Following

Film / Long Form

OS_HW18049M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan

Susan G. Komen

Battle against cancer

Film / Long Form

OS_HW18050M

2018 Health, Wellness & Pharma Merit Award

Rothco | Accenture Interactive / Dublin

SOAR

It’s Just a Phase

Film / Long Form

OS_HW18051M

2018 Health, Wellness & Pharma Merit Award

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society - Feeling Sad

Film / Long Form

OS_HW18052M

2018 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City

National Down Syndrome Society

C21 Restaurant

Film / Long Form

OS_HW18053M

2018 Health, Wellness & Pharma Merit Award

VCCP Health / London + Nice Shirt Films / London

LEO Pharma

Give Nothing to Psoriasis Campaign

Film / Long Form

OS_HW18054M

2018 Health, Wellness & Pharma Merit Award

Y&R MEX / Mexico City + Oxígeno Producciones / Mexico City

Special Olympics

Born Apart

Film / Long Form

OS_HW18055M

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty: WWII

Reassemble!

Television / Long Form - Campaign

OS_FI18100M

2018 Film Merit Award

Johannes Leonardo / New York

adidas Originals

Original is Never Finished

Television / Long Form - Campaign

OS_FI18101M

2018 Film Merit Award

La Comunidad / Buenos Aires + PRIMO / Buenos Aires

Billboard

Inspirations

Television / Long Form - Campaign

OS_FI18102M

2018 Cross-Platform Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

OS_CP18047M

2018 Print & Outdoor Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18145M

2018 Print & Outdoor Merit Award

DPZ&T / São Paulo

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18146M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18147M

2018 Print & Outdoor Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18148M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Agency for the Imagination

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18149M

2018 Print & Outdoor Merit Award

Halo Advertising / Johannesburg + Bioscope / Johannesburg

Jacaranda FM

More Music You Love

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18150M

2018 Print & Outdoor Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18151M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day, / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18152M

2018 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18153M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Online / Live Webcast

OS_BE18087M

2018 Social Media Merit Award

22squared / Atlanta, Tampa + 22Pictures / Atlanta

The Home Depot, Inc.

The Home Depot Built-In Pins

Branded Social Post / Campaign

OS_SM18030M

2018 Social Media Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Branded Social Post / Campaign

OS_SM18031M

2018 Social Media Merit Award

DAVID / Miami

Burger King

StackeRTweet

Branded Social Post / Campaign

OS_SM18032M

2018 Social Media Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Branded Social Post / Campaign

OS_SM18033M

2018 Social Media Merit Award

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Branded Social Post / Campaign

OS_SM18034M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

OS_CP18053M

2018 Cross-Platform Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Craft / Art Direction - Campaign

OS_CP18054M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Craft / Art Direction - Campaign

OS_CP18055M

2018 Design Merit Award

Wieden+Kennedy / London

Nike

Nike Berlin - Lauf Nicht Renn

Promotional / Posters - Extended Series

OS_DE18133M

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