The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Cross-Platform / Integrated Branding
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
Shortcuts Agency: BBDO / New York + ParkPictures Client: GE Category: Craft - Direction / Single
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Craft - Direction / Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Craft - Direction / Single
Following Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York Client: State Farm Category: Craft - Direction / Single
Shut up death Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Craft - Direction / Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Craft - Direction / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Direction / Single
2050 Agency: Great Guns / London Client: Breast Cancer Now Category: Craft - Direction / Single
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Direction / Single
Smile Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Craft - Direction / Single
Roll Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Fashion Agency: Wanda / Saint-Denis Client: Lacoste Category: Craft - Direction / Single
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Direction / Single
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
The Last Viper Agency: J. Walter Thompson, / Atlanta Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Craft - Editing / Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home" Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica Client: McCann Category: Craft - Editing / Single
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now" Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Single
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love Agency: Final Cut / London + BBH / London + Somesuch / London + MPC / London Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo Client: Toyota Category: Craft - Editing / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Editing / Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Craft - Editing / Single
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Community Building
Blind Passion Agency: NBS / Rio de Janeiro Client: Flamengo Category: Community Building
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Community Building
Strawless Ocean Campaign Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas Client: Lonely Whale Foundation Category: Community Building
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Branded Content
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Cross-Platform / Integrated Branding

OS_HW18034M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Cross-Platform / Integrated Branding

OS_HW18035M

2018 Moving Image Craft Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Craft - Direction / Single

OS_MI18055M

2018 Moving Image Craft Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Craft - Direction / Single

OS_MI18056M

2018 Moving Image Craft Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America / Snickers

Recovery Room

Craft - Direction / Single

OS_MI18057M

2018 Moving Image Craft Merit Award

BBDO / New York + ParkPictures

GE

Shortcuts

Craft - Direction / Single

OS_MI18058M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Craft - Direction / Single

OS_MI18059M

2018 Moving Image Craft Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Craft - Direction / Single

OS_MI18060M

2018 Moving Image Craft Merit Award

DDB / Chicago + MJZ / Los Angeles + MPC / New York

State Farm

Following

Craft - Direction / Single

OS_MI18061M

2018 Moving Image Craft Merit Award

DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris

Doctors of the World

Shut up death

Craft - Direction / Single

OS_MI18062M

2018 Moving Image Craft Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go with the Flaw

Craft - Direction / Single

OS_MI18063M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Craft - Direction / Single

OS_MI18064M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Direction / Single

OS_MI18065M

2018 Moving Image Craft Merit Award

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Craft - Direction / Single

OS_MI18066M

2018 Moving Image Craft Merit Award

Great Guns / London

Breast Cancer Now

2050

Craft - Direction / Single

OS_MI18067M

2018 Moving Image Craft Merit Award

Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London

BMW Group MINI Brand Management

The Faith of a Few

Craft - Direction / Single

OS_MI18068M

2018 Moving Image Craft Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Direction / Single

OS_MI18069M

2018 Moving Image Craft Merit Award

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Craft - Direction / Single

OS_MI18070M

2018 Moving Image Craft Merit Award

Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney

Go Gentle Australia

Stop The Horror

Craft - Direction / Single

OS_MI18071M

2018 Moving Image Craft Merit Award

SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo

DOUBLE A

OBSESSION FOR SMOOTHNESS

Craft - Direction / Single

OS_MI18072M

2018 Moving Image Craft Merit Award

Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York

Jay-Z

Smile

Craft - Direction / Single

OS_MI18073M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Roll

Craft - Direction / Single

OS_MI18074M

2018 Moving Image Craft Merit Award

Wanda / Saint-Denis

Lacoste

Fashion

Craft - Direction / Single

OS_MI18075M

2018 Moving Image Craft Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Craft - Direction / Single

OS_MI18076M

2018 Moving Image Craft Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Craft - Editing / Single

OS_MI180100M

2018 Moving Image Craft Merit Award

J. Walter Thompson, / Atlanta

Pennzoil

The Last Viper

Craft - Editing / Single

OS_MI180101M

2018 Moving Image Craft Merit Award

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Craft - Editing / Single

OS_MI180102M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Craft - Editing / Single

OS_MI180103M

2018 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Santa Monica

Apple

Barbers

Craft - Editing / Single

OS_MI18084M

2018 Moving Image Craft Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Editing / Single

OS_MI18085M

2018 Moving Image Craft Merit Award

Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica

McCann

Nespresso "Comin' Home"

Craft - Editing / Single

OS_MI18086M

2018 Moving Image Craft Merit Award

Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg

Indiefin

Be Indie

Craft - Editing / Single

OS_MI18087M

2018 Moving Image Craft Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Silverado "Then and Now"

Craft - Editing / Single

OS_MI18088M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal

SickKids Foundation

SickKids VS - All In

Craft - Editing / Single

OS_MI18089M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Tyler Hicks

Craft - Editing / Single

OS_MI18090M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Daniel Berehulak

Craft - Editing / Single

OS_MI18091M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Bryan Denton

Craft - Editing / Single

OS_MI18092M

2018 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Editing / Single

OS_MI18093M

2018 Moving Image Craft Merit Award

Final Cut / London + BBH / London + Somesuch / London + MPC / London

Absolut

Equal Love

Craft - Editing / Single

OS_MI18094M

2018 Moving Image Craft Merit Award

Final Cut / London + Grey / London + Smuggler / London + MPC / London

Lucozade Sport

Anthony Joshua | Made To Move

Craft - Editing / Single

OS_MI18095M

2018 Moving Image Craft Merit Award

Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo

Toyota

Good Odds

Craft - Editing / Single

OS_MI18096M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Editing / Single

OS_MI18097M

2018 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Editing / Single

OS_MI18098M

2018 Moving Image Craft Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Craft - Editing / Single

OS_MI18099M

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Community Building

OS_PR18049M

2018 Public Relations Merit Award

NBS / Rio de Janeiro

Flamengo

Blind Passion

Community Building

OS_PR18050M

2018 Public Relations Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Community Building

OS_PR18051M

2018 Public Relations Merit Award

POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas

Lonely Whale Foundation

Strawless Ocean Campaign

Community Building

OS_PR18052M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Branded Content

OS_HW18027M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Branded Content

OS_HW18028M

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