The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Craft / Art Direction - Single or Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90 Agency: FCB West / San Francisco Client: Clorox Category: Online / Short Form - Single
Above the Noise Agency: HUTSLE LA / Los Angeles Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story Agency: lg2 / Montreal Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York Client: HBO Category: Online / Short Form - Single
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Online / Short Form - Single
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Online / Short Form - Single
#SistersInSweat Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Online / Short Form - Single
More Than Nice Agency: Young & Rubicam / New York Client: KIND Snacks Category: Online / Short Form - Single
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Varying Length Campaign
Temple of Happiness Agency: Column Five / Irvine Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes Agency: Famous Innovations / Mumbai Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016 Agency: Hinterland / New York Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights Agency: Pereira & O'Dell / San Francisco Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors Agency: Sancho BBDO / Bogota Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon Agency: VML / Kansas City Client: Second Skin Category: Promotional / Collateral Items - Single or Series
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Writing - Campaign
One Foot Out the Door Agency: Arnold Worldwide / Boston Client: Monster.com Category: Under 100K Budget
Stop Downloadkill Agency: Cheil Worldwide / Seoul Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Under 100K Budget
The Parking Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Under 100K Budget
The Gas Station Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Under 100K Budget
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji Agency: MULLENLOWE SSP3 / Bogotá Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Real-Time Response
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Craft - Writing / Single
The S Word Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Craft - Writing / Single
Alexa Loses her Voice Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Craft - Writing / Single
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Applications
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Applications
Quest to LEGOLAND Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York Client: LEGOLAND Florida Category: Applications

2018 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

OS_DI18093M

2018 Direct Marketing Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Craft / Art Direction - Single or Campaign

OS_DI18094M

2018 Direct Marketing Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Craft / Art Direction - Single or Campaign

OS_DI18095M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo

ELECTRONIC ARTS INC.

SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18135M

2018 Design Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Mavericks

The Whole Earth Catalog

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18136M

2018 Branded Entertainment Merit Award

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Online / Short Form - Single

OS_BE18056M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :90

Online / Short Form - Single

OS_BE18057M

2018 Branded Entertainment Merit Award

HUTSLE LA / Los Angeles

Beats by Dr. Dre

Above the Noise

Online / Short Form - Single

OS_BE18058M

2018 Branded Entertainment Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

John Malkovich's Journey

Online / Short Form - Single

OS_BE18059M

2018 Branded Entertainment Merit Award

lg2 / Montreal

Agropur - Natrel

Intolerance: A Lactose Story

Online / Short Form - Single

OS_BE18060M

2018 Branded Entertainment Merit Award

Mekanism / New York + HBO Productions / New York + Cutting Room / New York

HBO

HBO Like a Mother

Online / Short Form - Single

OS_BE18061M

2018 Branded Entertainment Merit Award

MRM//McCann / Madrid

Banco Santander

Beyond Money

Online / Short Form - Single

OS_BE18062M

2018 Branded Entertainment Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Online / Short Form - Single

OS_BE18063M

2018 Branded Entertainment Merit Award

TBWA\Melbourne / Melbourne

ANZ

ANZ #HOLDTIGHT

Online / Short Form - Single

OS_BE18064M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Online / Short Form - Single

OS_BE18065M

2018 Branded Entertainment Merit Award

Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day, / Los Angeles

Gatorade

#SistersInSweat

Online / Short Form - Single

OS_BE18066M

2018 Branded Entertainment Merit Award

Young & Rubicam / New York

KIND Snacks

More Than Nice

Online / Short Form - Single

OS_BE18067M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Television / Varying Length Campaign

OS_FI18103M

2018 Film Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses her Voice

Television / Varying Length Campaign

OS_FI18104M

2018 Design Merit Award

Column Five / Irvine

Column Five

Temple of Happiness

Promotional / Collateral Items - Single or Series

OS_DE18137M

2018 Design Merit Award

Famous Innovations / Mumbai

CaratLane - A TATA BRAND

The Personalised Ring Box that'll Get You a Yes

Promotional / Collateral Items - Single or Series

OS_DE18138M

2018 Design Merit Award

Hinterland / New York

School of Visual Arts

School of Visual Arts Senior Library 2016

Promotional / Collateral Items - Single or Series

OS_DE18139M

2018 Design Merit Award

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Promotional / Collateral Items - Single or Series

OS_DE18140M

2018 Design Merit Award

Pereira & O'Dell / San Francisco

IGNITE

Writing Our Rights

Promotional / Collateral Items - Single or Series

OS_DE18141M

2018 Design Merit Award

Sancho BBDO / Bogotá

POSTOBÓN S.A.

PLACEMAT FOR TWO

Promotional / Collateral Items - Single or Series

OS_DE18142M

2018 Design Merit Award

Sancho BBDO / Bogota

Fundación Pies Descalzos

Skin Colors

Promotional / Collateral Items - Single or Series

OS_DE18143M

2018 Design Merit Award

SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg

LV Prasad Eye Institute/Ravensburger

Fittle - The first 3D printed Braille puzzle

Promotional / Collateral Items - Single or Series

OS_DE18144M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Promotional / Collateral Items - Single or Series

OS_DE18145M

2018 Design Merit Award

VML / Kansas City

Second Skin

100 lb Coupon

Promotional / Collateral Items - Single or Series

OS_DE18146M

2018 Cross-Platform Merit Award

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Writing - Campaign

OS_CP18056M

2018 Film Merit Award

Arnold Worldwide / Boston

Monster.com

One Foot Out the Door

Under 100K Budget

OS_FI18161M

2018 Film Merit Award

Cheil Worldwide / Seoul

Busan Metropolitan Police Agency

Stop Downloadkill

Under 100K Budget

OS_FI18162M

2018 Film Merit Award

Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York

CNN

Facts First

Under 100K Budget

OS_FI18163M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Parking

Under 100K Budget

OS_FI18164M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Gas Station

Under 100K Budget

OS_FI18165M

2018 Cross-Platform Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

OS_CP18047M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

This charges everything

Branded Social Post / Real-Time Response

OS_SM18036M

2018 Social Media Merit Award

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Branded Social Post / Real-Time Response

OS_SM18037M

2018 Social Media Merit Award

Marketforce / West Perth

Avivo

The R Word

Branded Social Post / Real-Time Response

OS_SM18038M

2018 Social Media Merit Award

MULLENLOWE SSP3 / Bogotá

PRESIDENCY OF COLOMBIA

The Blessed Emoji

Branded Social Post / Real-Time Response

OS_SM18039M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Branded Social Post / Real-Time Response

OS_SM18040M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Branded Social Post / Real-Time Response

OS_SM18041M

2018 Social Media Merit Award

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Real-Time Response

OS_SM18042M

2018 Moving Image Craft Merit Award

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Craft - Writing / Single

OS_MI18080M

2018 Moving Image Craft Merit Award

FCB Canada / Toronto

Canadian Down Syndrome Society

The S Word

Craft - Writing / Single

OS_MI18081M

2018 Moving Image Craft Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses her Voice

Craft - Writing / Single

OS_MI18082M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Applications

OS_MO18035M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Applications

OS_MO18036M

2018 Mobile Merit Award

The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York

LEGOLAND Florida

Quest to LEGOLAND

Applications

OS_MO18037M

Follow Us