The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Craft / Art Direction - Single or Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
RPM: Russ Per Minute Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Use of Visuals
Dark Diaries Agency: HEIMAT / Berlin Client: Free Democrats Category: Craft / Use of Visuals
LET'S PLAY Agency: ROSAPARK / PARIS + MERCI MICHEL / PARIS Client: OUIGO Category: Craft / Art Direction
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Art Direction
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Writing
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Craft / Writing
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Art Direction - Campaign
Redefining Distance Agency: DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo Client: NTT DOCOMO,INC. Category: Craft / Visual Effects / Animation
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Illustration - Single or Campaign
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Campaign
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Illustration - Single or Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Craft / Illustration - Single or Campaign
Beer and Food. Good Together Agency: The Community / London Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign
Immersive Erotica Agency: Global Media and Entertainment / London Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Sound Design - Single or Campaign
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
The Corruption Converter Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Craft / Data-Driven Personalization - Single or Campaign
Anonymous Friend Agency: J.Walter Thompson / Sao Paulo Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It Agency: Cossette / Vancouver Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Art Direction - Single or Campaign

2018 Direct Marketing Merit Award

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

OS_DI18093M

2018 Direct Marketing Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Craft / Art Direction - Single or Campaign

OS_DI18094M

2018 Direct Marketing Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Craft / Art Direction - Single or Campaign

OS_DI18095M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York

Columbia Records

RPM: Russ Per Minute

Craft / Music / Sound

OS_MO18064M

2018 Mobile Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_MO18065M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Craft / Art Direction

OS_MO18066M

2018 Social Media Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Craft / Use of Visuals

OS_SM18060M

2018 Social Media Merit Award

HEIMAT / Berlin

Free Democrats

Dark Diaries

Craft / Use of Visuals

OS_SM18061M

2018 Interactive Merit Award

ROSAPARK / PARIS + MERCI MICHEL / PARIS

OUIGO

LET'S PLAY

Craft / Art Direction

OS_IN18081M

2018 Interactive Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Craft / Art Direction

OS_IN18082M

2018 Interactive Merit Award

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Writing

OS_IN18083M

2018 Interactive Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Craft / Writing

OS_IN18084M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Sound - Campaign

OS_CP18059M

2018 Responsive Environments Merit Award

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Japanese Government

CeBIT 2017 Opening Ceremony | Japan Show Act

Craft / Dynamic Data Visualization

OS_RE18024M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

OS_CP18053M

2018 Cross-Platform Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Craft / Art Direction - Campaign

OS_CP18054M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Craft / Art Direction - Campaign

OS_CP18055M

2018 Interactive Merit Award

DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo

NTT DOCOMO,INC.

Redefining Distance

Craft / Visual Effects / Animation

OS_IN18074M

2018 Design Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Illustration - Single or Series

OS_DE18198M

2018 Design Merit Award

DENTSU INC. / Tokyo

End-of-Life Care Association of Japan

Maze Without Exit

Craft / Illustration - Single or Series

OS_DE18199M

2018 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”

Craft / Illustration - Single or Series

OS_DE18200M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Illustration - Single or Campaign

OS_PO18174M

2018 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf

Global 2000

Death Penalty

Craft / Illustration - Single or Campaign

OS_PO18175M

2018 Print & Outdoor Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Illustration - Single or Campaign

OS_PO18176M

2018 Print & Outdoor Merit Award

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Campaign

OS_PO18177M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Craft / Illustration - Single or Campaign

OS_PO18178M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Craft / Illustration - Single or Campaign

OS_PO18179M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Craft / Illustration - Single or Campaign

OS_PO18180M

2018 Print & Outdoor Merit Award

The Community / London

British Beer and Pub Alliance

Beer and Food. Good Together

Craft / Illustration - Single or Campaign

OS_PO18181M

2018 Radio Merit Award

Global Media and Entertainment / London

Harper Collins

Immersive Erotica

Craft / Sound Design - Single or Campaign

OS_RA18064M

2018 Radio Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Sound Design - Single or Campaign

OS_RA18065M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Craft / Sound Design - Single or Campaign

OS_RA18066M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Craft / Sound Design - Single or Campaign

OS_RA18067M

2018 UX / UI Merit Award

FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Craft / Dynamic Data Visualization

OS_UX18031M

2018 UX / UI Merit Award

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Craft / Dynamic Data Visualization

OS_UX18032M

2018 UX / UI Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Craft / Dynamic Data Visualization

OS_UX18033M

2018 Direct Marketing Merit Award

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Craft / Data-Driven Personalization - Single or Campaign

OS_DI180101M

2018 Direct Marketing Merit Award

J.Walter Thompson / Sao Paulo

Alcoholics Anonymous

Anonymous Friend

Craft / Data-Driven Personalization - Single or Campaign

OS_DI180102M

2018 Direct Marketing Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Craft / Data-Driven Personalization - Single or Campaign

OS_DI180103M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18157M

2018 Print & Outdoor Merit Award

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Art Direction - Single or Campaign

OS_PO18158M

2018 Print & Outdoor Merit Award

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Craft / Art Direction - Single or Campaign

OS_PO18159M

2018 Print & Outdoor Merit Award

Cossette / Vancouver

Ronald McDonald House

Fun, Any Way You Look At It

Craft / Art Direction - Single or Campaign

OS_PO18160M

2018 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf

Global 2000

Death Penalty

Craft / Art Direction - Single or Campaign

OS_PO18161M

2018 Print & Outdoor Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Art Direction - Single or Campaign

OS_PO18162M

2018 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

Each flow, each way

Craft / Art Direction - Single or Campaign

OS_PO18163M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin

Craft / Art Direction - Single or Campaign

OS_PO18164M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Esther's Tin

Craft / Art Direction - Single or Campaign

OS_PO18165M

2018 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica

Hostage of Memory

Craft / Art Direction - Single or Campaign

OS_PO18166M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Craft / Art Direction - Single or Campaign

OS_PO18167M

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