The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
The Last Viper Agency: J. Walter Thompson, / Atlanta Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Craft - Editing / Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home" Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica Client: McCann Category: Craft - Editing / Single
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now" Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Craft - Editing / Single
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love Agency: Final Cut / London + BBH / London + Somesuch / London Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move Agency: Final Cut / London + Grey / London + Smuggler / London Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo Client: Toyota Category: Craft - Editing / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Editing / Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Craft - Editing / Single
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Use of Technology
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Use of Technology
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
41 Steps Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Use of Technology
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Location-Specific Video
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video
Visual Identity Conducted by Sir Simon Rattle Agency: Superunion / London + Symphony Orchestra / London Client: London Symphony Orchestra Category: Data Visualization / Dynamic
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Interactive Video
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Stop The Horror Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Interactive Video
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Interactive Video
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Fail Agency: Try / Oslo + Tangrystan / Oslo Client: Norwegian Red Cross Category: Interactive Video
Feel It Still Agency: Wieden+Kennedy / Portland Client: Portugal. The Man Category: Interactive Video
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation Agency: McCann Beograd / Belgrade Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam Client: IKEA Category: Use of Technology / Augmented Reality (AR)

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Editorial / Magazine Interior

OS_DE18110M

2018 Design Merit Award

Kinetic / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Editorial / Magazine Interior

OS_DE18111M

2018 Moving Image Craft Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Craft - Editing / Single

OS_MI180100M

2018 Moving Image Craft Merit Award

J. Walter Thompson, / Atlanta

Pennzoil

The Last Viper

Craft - Editing / Single

OS_MI180101M

2018 Moving Image Craft Merit Award

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Craft - Editing / Single

OS_MI180102M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Craft - Editing / Single

OS_MI180103M

2018 Moving Image Craft Merit Award

Apple / Cupertino

Apple Inc.

Barbers

Craft - Editing / Single

OS_MI18084M

2018 Moving Image Craft Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Editing / Single

OS_MI18085M

2018 Moving Image Craft Merit Award

Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica

McCann

Nespresso "Comin' Home"

Craft - Editing / Single

OS_MI18086M

2018 Moving Image Craft Merit Award

Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg

Indiefin

Be Indie

Craft - Editing / Single

OS_MI18087M

2018 Moving Image Craft Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Silverado "Then and Now"

Craft - Editing / Single

OS_MI18088M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal

SickKids Foundation

SickKids VS - All In

Craft - Editing / Single

OS_MI18089M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Tyler Hicks

Craft - Editing / Single

OS_MI18090M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Daniel Berehulak

Craft - Editing / Single

OS_MI18091M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Bryan Denton

Craft - Editing / Single

OS_MI18092M

2018 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Editing / Single

OS_MI18093M

2018 Moving Image Craft Merit Award

Final Cut / London + BBH / London + Somesuch / London

Absolut

Equal Love

Craft - Editing / Single

OS_MI18094M

2018 Moving Image Craft Merit Award

Final Cut / London + Grey / London + Smuggler / London

Lucozade Sport

Anthony Joshua | Made To Move

Craft - Editing / Single

OS_MI18095M

2018 Moving Image Craft Merit Award

Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo

Toyota

Good Odds

Craft - Editing / Single

OS_MI18096M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Editing / Single

OS_MI18097M

2018 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Editing / Single

OS_MI18098M

2018 Moving Image Craft Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Craft - Editing / Single

OS_MI18099M

2018 Health, Wellness & Pharma Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Print & Outdoor / Outdoor / Ambient - Single

OS_HW18068M

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty

Reassemble!

Online Films & Video / Long Form - Campaign

OS_FI18148M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Long Form - Campaign

OS_FI18149M

2018 Film Merit Award

Saatchi & Saatchi / Stockholm + Camp David / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

OS_FI18150M

2018 Mobile Merit Award

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Use of Technology

OS_MO18048M

2018 Mobile Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Use of Technology

OS_MO18049M

2018 Mobile Merit Award

Cheil Worldwide Spain / Madrid

Samsung

Dytective for Samsung

Use of Technology

OS_MO18050M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Use of Technology

OS_MO18051M

2018 Mobile Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Use of Technology

OS_MO18052M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Use of Technology

OS_MO18053M

2018 Mobile Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Use of Technology

OS_MO18054M

2018 Mobile Merit Award

TBWA\Chiat\Day, / Los Angeles

Gatorade

41 Steps

Use of Technology

OS_MO18055M

2018 Branded Entertainment Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Location-Specific Video

OS_BE18089M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_BE18090M

2018 Design Merit Award

Superunion / London + Symphony Orchestra / London

London Symphony Orchestra

Visual Identity Conducted by Sir Simon Rattle

Data Visualization / Dynamic

OS_DE18158M

2018 Interactive Merit Award

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Interactive Video

OS_IN18056M

2018 Interactive Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Interactive Video

OS_IN18057M

2018 Interactive Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Interactive Video

OS_IN18058M

2018 Interactive Merit Award

Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney

Go Gentle Australia

Stop The Horror

Interactive Video

OS_IN18059M

2018 Interactive Merit Award

Ogilvy / Germany

Coca-Cola GmbH

SnapSkate

Interactive Video

OS_IN18060M

2018 Interactive Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Interactive Video

OS_IN18061M

2018 Interactive Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Interactive Video

OS_IN18062M

2018 Interactive Merit Award

Try / Oslo + Tangrystan / Oslo

Norwegian Red Cross

Fail

Interactive Video

OS_IN18063M

2018 Interactive Merit Award

Wieden+Kennedy / Portland

Portugal. The Man

Feel It Still

Interactive Video

OS_IN18064M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Use of Technology / Augmented Reality (AR)

OS_MO18056M

2018 Mobile Merit Award

McCann Beograd / Belgrade

Museum of Contemporary Art Belgrade

democrARtisation

Use of Technology / Augmented Reality (AR)

OS_MO18057M

2018 Mobile Merit Award

SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam

IKEA

IKEA Place

Use of Technology / Augmented Reality (AR)

OS_MO18058M

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