The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shackleton's Return
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara
Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations
Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff
Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client: Kraft Heinz Australia Category: Online / Long Form - Single
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It
Agency: Cossette / Vancouver
Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Craft / Art Direction - Single or Campaign
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Digital Installations
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount
Agency: Rethink
Client: Sports Experts Category: Experiential / Digital Installations
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight
Agency: Jung von Matt/ AG / Hamburg
Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Craft - Writing / Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft - Writing / Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Craft - Writing / Single
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Ambient Media / Live Events
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media / Live Events
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
#SpeedTalk
Agency: Happiness / an FCB alliance / Brussels
Client: Parents of road Victims Category: Ambient Media / Live Events
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Ambient Media / Live Events
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Digital & Physical Product
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Branded Social Post / Campaign
Litbaits
Agency: Dieste, Inc. / Dallas
Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Award:
2018 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Shackleton's Return
Category:
Online / Long Form - Single
Annual ID:
OS_BE18075M
Award:
2018 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Agency Inside
Title:
Above The Arctic: An Intel Drone Expedition
Category:
Online / Long Form - Single
Annual ID:
OS_BE18076M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Annual ID:
OS_BE18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Annual ID:
OS_BE18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
ROSAPARK / PARIS
Client:
MONOPRIX
Title:
LABEL OF LOVE
Category:
Online / Long Form - Single
Annual ID:
OS_BE18079M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Annual ID:
OS_BE18080M
Award:
2018 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client:
Volkswagen / Beetle
Title:
Generations
Category:
Online / Long Form - Single
Annual ID:
OS_BE18081M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client:
Kraft Heinz Australia
Title:
Geoff
Category:
Online / Long Form - Single
Annual ID:
OS_BE18082M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18157M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18158M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18159M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
Ronald McDonald House
Title:
Fun, Any Way You Look At It
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18160M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18161M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18162M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
Each flow, each way
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18163M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18164M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18165M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18166M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18167M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18168M
Award:
2018 Print & Outdoor Merit Award
Agency:
Y&R Prague / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18169M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18068M
Award:
2018 Interactive Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18069M
Award:
2018 Interactive Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18070M
Award:
2018 Interactive Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18071M
Award:
2018 Design Merit Award
Agency:
Dentsu Jayme Syfu / Makati City
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18173M
Award:
2018 Design Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18174M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18175M
Award:
2018 Design Merit Award
Agency:
Jung von Matt/ AG / Hamburg
Client:
Hamburg Marketing, Elbphilharmonie Hamburg
Title:
Music in Sight
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18176M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18177M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Craft - Writing / Single
Annual ID:
OS_MI18080M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Craft - Writing / Single
Annual ID:
OS_MI18081M
Award:
2018 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Annual ID:
OS_MI18082M
Award:
2018 Print & Outdoor Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
User-Generated Campaign
Annual ID:
OS_PO18156M
Award:
2018 Direct Marketing Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18058M
Award:
2018 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires + LANDIA / Buenos Aires
Client:
Burger King
Title:
A Day Without Whopper
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18059M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18060M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18061M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18062M
Award:
2018 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Parents of road Victims
Title:
#SpeedTalk
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18063M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18064M
Award:
2018 Direct Marketing Merit Award
Agency:
Rethink
Client:
WestJet
Title:
Desert Roulette
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18065M
Award:
2018 Intellectual Property Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18029M
Award:
2018 Intellectual Property Merit Award
Agency:
Droga5 / New York + PHD / New York
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18030M
Award:
2018 Intellectual Property Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
Know You Again
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18031M
Award:
2018 Social Media Merit Award
Agency:
22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18030M
Award:
2018 Social Media Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18031M
Award:
2018 Social Media Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
StackeRTweet
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18032M
Award:
2018 Social Media Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18033M
Award:
2018 Social Media Merit Award
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18034M
