The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Web / Utility
Course IQ Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Web / Utility
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Things Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Comin' Home Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Dinner Agency: Spotify In-House / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Kiwi Portraits Completed: Leonardo Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Matisse Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Raphael Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Rembrandt Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Renoir Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Octopus Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mackerel Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mushroom Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Tug of War - Boy Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Tug of War - Girl Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Melanoma Monsters Agency: Area 23, An FCB Health Network Company / New York Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Adults Too Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
The Original Brushes of Edvard Munch Agency: Abby Priest / Stockholm Client: Adobe Category: Digital Product
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Digital Product
Desktop Escape Agency: McCann / London + Craft/McCann / London Client: Kayak Category: Digital Product
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Digital Product
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Digital Product
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxĂ­geno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Digital Product
Game of Thrones: Ice & Fire Agency: 360i / New York Client: HBO Category: Social Engagement / Community Building
Whopper Gate Agency: Buzzman / 75010, Paris Client: Burger King Category: Social Engagement / Community Building
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd. Category: Social Engagement / Community Building
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Say It Tika Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Social Engagement / Community Building
Controle de la Poitrine Agency: McCann Paris / Clichy Client: Olympique de Marseille Category: Social Engagement / Community Building
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Social Engagement / Community Building
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / Community Building
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Social Engagement / Community Building
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Events & Experiential
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Events & Experiential
Black Supermarket Agency: Carrefour / Paris Client: Carrefour Category: Events & Experiential
A Day Without Whopper Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires Client: Burger King Category: Events & Experiential
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Events & Experiential
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Events & Experiential
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Events & Experiential
Huggies - Behind the Door Agency: Ogilvy & Mather / Toronto Client: Kimberly Clark Category: Events & Experiential

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / Utility

OS_UX18017M

2018 UX / UI Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Web / Utility

OS_UX18018M

2018 UX / UI Merit Award

McCann / New York + MRM//McCann / New York

Microsoft

Course IQ

Web / Utility

OS_UX18019M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto

SickKids Foundation

SickKids VS - All In

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180145M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180146M

2018 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Things

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180147M

2018 Moving Image Craft Merit Award

McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York

Nespresso

Comin' Home

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180148M

2018 Moving Image Craft Merit Award

Spotify In-House / New York

Spotify

Dinner

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180149M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180150M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Leonardo

Promotional / Collateral / Posters - Single

OS_PO18106M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Matisse

Promotional / Collateral / Posters - Single

OS_PO18107M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Raphael

Promotional / Collateral / Posters - Single

OS_PO18108M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Rembrandt

Promotional / Collateral / Posters - Single

OS_PO18109M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Renoir

Promotional / Collateral / Posters - Single

OS_PO18110M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Octopus

Promotional / Collateral / Posters - Single

OS_PO18111M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Mackerel

Promotional / Collateral / Posters - Single

OS_PO18112M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Mushroom

Promotional / Collateral / Posters - Single

OS_PO18113M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Promotional / Collateral / Posters - Single

OS_PO18114M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Promotional / Collateral / Posters - Single

OS_PO18115M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Promotional / Collateral / Posters - Single

OS_PO18116M

2018 Print & Outdoor Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Tug of War - Boy

Promotional / Collateral / Posters - Single

OS_PO18117M

2018 Print & Outdoor Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Tug of War - Girl

Promotional / Collateral / Posters - Single

OS_PO18118M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Mollie's Fund

Melanoma Monsters

Print & Outdoor / Print - Campaign

OS_HW18065M

2018 Health, Wellness & Pharma Merit Award

greyhealth group / Sudler & Hennessey / Sydney

Pfizer - Prevenar 13

Adults Too

Print & Outdoor / Print - Campaign

OS_HW18066M

2018 Health, Wellness & Pharma Merit Award

SERVICEPLAN GERMANY / Munich

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

OS_HW18067M

2018 Intellectual Property Merit Award

Abby Priest / Stockholm

Adobe

The Original Brushes of Edvard Munch

Digital Product

OS_IP18022M

2018 Intellectual Property Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Digital Product

OS_IP18023M

2018 Intellectual Property Merit Award

McCann / London + Craft/McCann / London

Kayak

Desktop Escape

Digital Product

OS_IP18024M

2018 Intellectual Property Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Digital Product

OS_IP18025M

2018 Intellectual Property Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Digital Product

OS_IP18026M

2018 Intellectual Property Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxĂ­geno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital Product

OS_IP18027M

2018 Intellectual Property Merit Award

Wieden+Kennedy / Portland

Old Spice

The Old Spice Gentleman

Digital Product

OS_IP18028M

2018 Social Media Merit Award

360i / New York

HBO

Game of Thrones: Ice & Fire

Social Engagement / Community Building

OS_SM18049M

2018 Social Media Merit Award

Buzzman / 75010, Paris

Burger King

Whopper Gate

Social Engagement / Community Building

OS_SM18050M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd.

Depeche Mode: 365 Days, 365 Fans

Social Engagement / Community Building

OS_SM18051M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Social Engagement / Community Building

OS_SM18052M

2018 Social Media Merit Award

FCB New Zealand / Auckland & Wellington

Vodafone New Zealand

Say It Tika

Social Engagement / Community Building

OS_SM18053M

2018 Social Media Merit Award

McCann Paris / Clichy

Olympique de Marseille

Controle de la Poitrine

Social Engagement / Community Building

OS_SM18054M

2018 Social Media Merit Award

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Social Engagement / Community Building

OS_SM18055M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / Community Building

OS_SM18056M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Social Engagement / Community Building

OS_SM18057M

2018 Social Media Merit Award

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Social Engagement / Community Building

OS_SM18058M

2018 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Events & Experiential

OS_PR18040M

2018 Public Relations Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Events & Experiential

OS_PR18041M

2018 Public Relations Merit Award

Carrefour / Paris

Carrefour

Black Supermarket

Events & Experiential

OS_PR18042M

2018 Public Relations Merit Award

DAVID / Buenos Aires + LANDIA / Buenos Aires

Burger King

A Day Without Whopper

Events & Experiential

OS_PR18043M

2018 Public Relations Merit Award

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Events & Experiential

OS_PR18044M

2018 Public Relations Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Events & Experiential

OS_PR18045M

2018 Public Relations Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Events & Experiential

OS_PR18046M

2018 Public Relations Merit Award

Ogilvy & Mather / Toronto

Kimberly Clark

Huggies - Behind the Door

Events & Experiential

OS_PR18047M

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