The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Digital / Banners & Pop-Ups
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups
Heavy Metal Hearing Test Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: User Activation
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
#TankFree Agency: WCRS / London Client: The Born Free Foundation Category: User Activation
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Things Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Comin' Home Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Dinner Agency: Spotify In-House / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Safest Embrace Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nonstop Posters Agency: thjnk AG / Zürich Client: Edelweiss Air AG Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign Agency: Illusion, / Bangkok + Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Integrated Campaign
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Integrated Campaign
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Integrated Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Integrated Campaign
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Campaign
Image_Hack Agency: Mindshare / Copenhagen Client: Dove Denmark Category: Integrated Campaign
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
Search Agency: We Are Unlimited / Chicago + DDB / New York Client: McDonald's Corporation Category: Integrated Campaign
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Gaming
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
RPM: Russ Per Minute Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Brand Voice
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Brand Voice
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Brand Voice
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Brand Voice
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne Client: AAMI Category: Brand Voice
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Varying Length Campaign
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility
DIGISEQ Agency: R/GA / London + DIGISEQ / Uxbridge Client: DIGISEQ Category: Mobile / Utility
Sign Language Agency: Uber / San Francisco Client: Uber Category: Mobile / Utility

2018 Direct Marketing Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Digital / Banners & Pop-Ups

OS_DI18069M

2018 Direct Marketing Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Digital / Banners & Pop-Ups

OS_DI18070M

2018 Responsive Environments Merit Award

Grey Germany / Duesseldorf

Barmer

Heavy Metal Hearing Test

User Activation

OS_RE18013M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

User Activation

OS_RE18014M

2018 Responsive Environments Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

User Activation

OS_RE18015M

2018 Responsive Environments Merit Award

WCRS / London

The Born Free Foundation

#TankFree

User Activation

OS_RE18016M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto

SickKids Foundation

SickKids VS - All In

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180145M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180146M

2018 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Things

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180147M

2018 Moving Image Craft Merit Award

McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York

Nespresso

Comin' Home

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180148M

2018 Moving Image Craft Merit Award

Spotify In-House / New York

Spotify

Dinner

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180149M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180150M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18135M

2018 Print & Outdoor Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18136M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Small Space Sitting

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18137M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18138M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18139M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18140M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris

Michelin

The Safest Embrace

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18141M

2018 Print & Outdoor Merit Award

thjnk AG / Zürich

Edelweiss Air AG

Nonstop Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18142M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18126M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18127M

2018 Print & Outdoor Merit Award

Illusion, / Bangkok + Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop 2.0 Campaign

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18128M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18129M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18130M

2018 Public Relations Merit Award

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Integrated Campaign

OS_PR18064M

2018 Public Relations Merit Award

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Integrated Campaign

OS_PR18065M

2018 Public Relations Merit Award

AMVBBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Integrated Campaign

OS_PR18066M

2018 Public Relations Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Campaign

OS_PR18067M

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Integrated Campaign

OS_PR18068M

2018 Public Relations Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Campaign

OS_PR18069M

2018 Public Relations Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Campaign

OS_PR18070M

2018 Public Relations Merit Award

Mindshare / Copenhagen

Dove Denmark

Image_Hack

Integrated Campaign

OS_PR18071M

2018 Public Relations Merit Award

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Integrated Campaign

OS_PR18072M

2018 Public Relations Merit Award

We Are Unlimited / Chicago + DDB / New York

McDonald's Corporation

Search

Integrated Campaign

OS_PR18073M

2018 Interactive Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Gaming

OS_IN18072M

2018 Interactive Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_IN18073M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York

Columbia Records

RPM: Russ Per Minute

Craft / Music / Sound

OS_MO18064M

2018 Mobile Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_MO18065M

2018 Public Relations Merit Award

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Brand Voice

OS_PR18055M

2018 Public Relations Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Brand Voice

OS_PR18056M

2018 Public Relations Merit Award

Figliulo&Partners / New York

CNN

Facts First

Brand Voice

OS_PR18057M

2018 Public Relations Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Brand Voice

OS_PR18058M

2018 Public Relations Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Brand Voice

OS_PR18059M

2018 Public Relations Merit Award

Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne

AAMI

AAMI SmartPlates

Brand Voice

OS_PR18060M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner

Television / Varying Length Campaign

OS_FI18103M

2018 Film Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses her Voice

Television / Varying Length Campaign

OS_FI18104M

2018 UX / UI Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Mobile / Utility

OS_UX18023M

2018 UX / UI Merit Award

R/GA / London + DIGISEQ / Uxbridge

DIGISEQ

DIGISEQ

Mobile / Utility

OS_UX18024M

2018 UX / UI Merit Award

Uber / San Francisco

Uber

Sign Language

Mobile / Utility

OS_UX18025M

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