The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Digital / Banners & Pop-Ups
Shadow of War
Agency: The Martin Agency / Richmond
Client: Warner Bros Category: Digital / Banners & Pop-Ups
Heavy Metal Hearing Test
Agency: Grey Germany / Duesseldorf
Client: Barmer Category: User Activation
Thermal Discount
Agency: Rethink / Toronto/Montreal/Vancouver
Client: Sports Experts Category: User Activation
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto
Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Comin' Home
Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Dinner
Agency: Spotify In-House / New York
Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nonstop Posters
Agency: thjnk AG / Zürich
Client: Edelweiss Air AG Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign
Agency: Illusion, / Bangkok + Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Integrated Campaign
Trash Isles
Agency: AMVBBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Integrated Campaign
#Blood Normal
Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Integrated Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Integrated Campaign
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation Category: Integrated Campaign
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited Category: Gaming
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Brand Voice
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Brand Voice
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne
Client: AAMI Category: Brand Voice
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
Award:
2018 Direct Marketing Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Digital / Banners & Pop-Ups
Annual ID:
OS_DI18069M
Award:
2018 Direct Marketing Merit Award
Agency:
The Martin Agency / Richmond
Client:
Warner Bros
Title:
Shadow of War
Category:
Digital / Banners & Pop-Ups
Annual ID:
OS_DI18070M
Award:
2018 Responsive Environments Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Barmer
Title:
Heavy Metal Hearing Test
Category:
User Activation
Annual ID:
OS_RE18013M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver
Client:
Sports Experts
Title:
Thermal Discount
Category:
User Activation
Annual ID:
OS_RE18014M
Award:
2018 Responsive Environments Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
User Activation
Annual ID:
OS_RE18015M
Award:
2018 Responsive Environments Merit Award
Agency:
WCRS / London
Client:
The Born Free Foundation
Title:
#TankFree
Category:
User Activation
Annual ID:
OS_RE18016M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180145M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180146M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Things
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180147M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client:
Nespresso
Title:
Comin' Home
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180148M
Award:
2018 Moving Image Craft Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Dinner
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180149M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180150M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18135M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18136M
Award:
2018 Print & Outdoor Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18137M
Award:
2018 Print & Outdoor Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18138M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18139M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18140M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client:
Michelin
Title:
The Safest Embrace
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18141M
Award:
2018 Print & Outdoor Merit Award
Agency:
thjnk AG / Zürich
Client:
Edelweiss Air AG
Title:
Nonstop Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18142M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18126M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18127M
Award:
2018 Print & Outdoor Merit Award
Agency:
Illusion, / Bangkok + Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop 2.0 Campaign
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18128M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18129M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18130M
Award:
2018 Public Relations Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Integrated Campaign
Annual ID:
OS_PR18064M
Award:
2018 Public Relations Merit Award
Agency:
AMVBBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Integrated Campaign
Annual ID:
OS_PR18065M
Award:
2018 Public Relations Merit Award
Agency:
AMVBBDO / London + Somesuch & Co / London + Ketchum / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Annual ID:
OS_PR18066M
Award:
2018 Public Relations Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Annual ID:
OS_PR18067M
Award:
2018 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Integrated Campaign
Annual ID:
OS_PR18068M
Award:
2018 Public Relations Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Annual ID:
OS_PR18069M
Award:
2018 Public Relations Merit Award
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Annual ID:
OS_PR18070M
Award:
2018 Public Relations Merit Award
Agency:
Mindshare / Copenhagen
Client:
Dove Denmark
Title:
Image_Hack
Category:
Integrated Campaign
Annual ID:
OS_PR18071M
Award:
2018 Public Relations Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Annual ID:
OS_PR18072M
Award:
2018 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + DDB / New York
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Annual ID:
OS_PR18073M
Award:
2018 Interactive Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Gaming
Annual ID:
OS_IN18072M
Award:
2018 Interactive Merit Award
Agency:
J. Walter Thompson New Zealand / Auckland
Client:
Vice New Zealand Limited
Title:
Battle To The Beehive
Category:
Gaming
Annual ID:
OS_IN18073M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Annual ID:
OS_MO18064M
Award:
2018 Mobile Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Annual ID:
OS_MO18065M
Award:
2018 Public Relations Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Brand Voice
Annual ID:
OS_PR18055M
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Annual ID:
OS_PR18056M
Award:
2018 Public Relations Merit Award
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Brand Voice
Annual ID:
OS_PR18057M
Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Annual ID:
OS_PR18058M
Award:
2018 Public Relations Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Annual ID:
OS_PR18059M
Award:
2018 Public Relations Merit Award
Agency:
Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Brand Voice
Annual ID:
OS_PR18060M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18103M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18104M
Award:
2018 UX / UI Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Mobile / Utility
Annual ID:
OS_UX18023M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London + DIGISEQ / Uxbridge
Client:
DIGISEQ
Title:
DIGISEQ
Category:
Mobile / Utility
Annual ID:
OS_UX18024M
Award:
2018 UX / UI Merit Award
Agency:
Uber / San Francisco
Client:
Uber
Title:
Sign Language
Category:
Mobile / Utility
Annual ID:
OS_UX18025M
