The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Online / Short Form - Campaign
Snack Time Agency: DDB Canada / Vancouver Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Online / Short Form - Campaign
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Campaign
Absolut One Source Agency: VML South Africa / Cape Town Client: Pernod Ricard Category: Online / Short Form - Campaign
Racing the Sun Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York Client: Volvo Category: Online / Live Webcast
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan Client: Susan G. Komen Category: Online / Streaming Audio - Single or Campaign
#NotMusicToMyEars Agency: Ogilvy & Mather / Mumbai Client: RNW Media Category: Online / Streaming Audio - Single or Campaign
The Wolf Agency: Giant Spoon / Los Angeles/New York Client: HP Category: Online / Long Form - Campaign
Search On Stories Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Campaign
Music Happens Here Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Shackleton's Return Agency: INNOCEAN / Seoul Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition Agency: Intel / Santa Clara Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117 Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Online / Long Form - Single
LABEL OF LOVE Agency: ROSAPARK / PARIS Client: MONOPRIX Category: Online / Long Form - Single
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland Client: Kraft Heinz Australia Category: Online / Long Form - Single
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90 Agency: FCB West / San Francisco Client: Clorox Category: Online / Short Form - Single
Above the Noise Agency: HUTSLE LA / Los Angeles Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story Agency: lg2 / Montreal Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York Client: HBO Category: Online / Short Form - Single
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Online / Short Form - Single
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
#SistersInSweat Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Online / Short Form - Single
More Than Nice Agency: Young & Rubicam / New York Client: KIND Snacks Category: Online / Short Form - Single

2018 Branded Entertainment Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Online / Short Form - Campaign

OS_BE18068M

2018 Branded Entertainment Merit Award

DDB Canada / Vancouver

Milk West

Snack Time

Online / Short Form - Campaign

OS_BE18069M

2018 Branded Entertainment Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Ubrew

Responsibly the beer

Online / Short Form - Campaign

OS_BE18070M

2018 Branded Entertainment Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Online / Short Form - Campaign

OS_BE18071M

2018 Branded Entertainment Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Online / Short Form - Campaign

OS_BE18072M

2018 Branded Entertainment Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Online / Short Form - Campaign

OS_BE18073M

2018 Branded Entertainment Merit Award

VML South Africa / Cape Town

Pernod Ricard

Absolut One Source

Online / Short Form - Campaign

OS_BE18074M

2018 Branded Entertainment Merit Award

Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York

Volvo

Racing the Sun

Online / Live Webcast

OS_BE18087M

2018 Radio Merit Award

J. Walter Thompson Puerto Rico / San Juan

Susan G. Komen

Battle against cancer

Online / Streaming Audio - Single or Campaign

OS_RA18051M

2018 Radio Merit Award

Ogilvy & Mather / Mumbai

RNW Media

#NotMusicToMyEars

Online / Streaming Audio - Single or Campaign

OS_RA18052M

2018 Branded Entertainment Merit Award

Giant Spoon / Los Angeles/New York

HP

The Wolf

Online / Long Form - Campaign

OS_BE18083M

2018 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Search On Stories

Online / Long Form - Campaign

OS_BE18084M

2018 Branded Entertainment Merit Award

GreenLight Media & Marketing / Los Angeles + Live Nation / New York City

Hilton

Music Happens Here

Online / Long Form - Campaign

OS_BE18085M

2018 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Campaign

OS_BE18086M

2018 Branded Entertainment Merit Award

INNOCEAN / Seoul

Hyundai Motor Company

Shackleton's Return

Online / Long Form - Single

OS_BE18075M

2018 Branded Entertainment Merit Award

Intel / Santa Clara

Agency Inside

Above The Arctic: An Intel Drone Expedition

Online / Long Form - Single

OS_BE18076M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG

Christmas 2117

Online / Long Form - Single

OS_BE18077M

2018 Branded Entertainment Merit Award

Ogilvy / New York

IKEA

Oddly IKEA

Online / Long Form - Single

OS_BE18078M

2018 Branded Entertainment Merit Award

ROSAPARK / PARIS

MONOPRIX

LABEL OF LOVE

Online / Long Form - Single

OS_BE18079M

2018 Branded Entertainment Merit Award

TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia

Nissan Saudi Arabia

#SheDrives

Online / Long Form - Single

OS_BE18080M

2018 Branded Entertainment Merit Award

Very Agency / Copenhagen + Shoot Happens / Copenhagen

Volkswagen / Beetle

Generations

Online / Long Form - Single

OS_BE18081M

2018 Branded Entertainment Merit Award

Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland

Kraft Heinz Australia

Geoff

Online / Long Form - Single

OS_BE18082M

2018 Branded Entertainment Merit Award

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Online / Short Form - Single

OS_BE18056M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :90

Online / Short Form - Single

OS_BE18057M

2018 Branded Entertainment Merit Award

HUTSLE LA / Los Angeles

Beats by Dr. Dre

Above the Noise

Online / Short Form - Single

OS_BE18058M

2018 Branded Entertainment Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

John Malkovich's Journey

Online / Short Form - Single

OS_BE18059M

2018 Branded Entertainment Merit Award

lg2 / Montreal

Agropur - Natrel

Intolerance: A Lactose Story

Online / Short Form - Single

OS_BE18060M

2018 Branded Entertainment Merit Award

Mekanism / New York + HBO Productions / New York + Cutting Room / New York

HBO

HBO Like a Mother

Online / Short Form - Single

OS_BE18061M

2018 Branded Entertainment Merit Award

MRM//McCann / Madrid

Banco Santander

Beyond Money

Online / Short Form - Single

OS_BE18062M

2018 Branded Entertainment Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Online / Short Form - Single

OS_BE18063M

2018 Branded Entertainment Merit Award

TBWA\Melbourne / Melbourne

ANZ

ANZ #HOLDTIGHT

Online / Short Form - Single

OS_BE18064M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Online / Short Form - Single

OS_BE18065M

2018 Branded Entertainment Merit Award

Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles

Gatorade

#SistersInSweat

Online / Short Form - Single

OS_BE18066M

2018 Branded Entertainment Merit Award

Young & Rubicam / New York

KIND Snacks

More Than Nice

Online / Short Form - Single

OS_BE18067M

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