The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Mobile-First Video
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Film / Online
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Ambient Media / Experiential & Installations
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Ambient Media / Experiential & Installations
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media / Experiential & Installations
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Experiential & Installations
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami Category: Ambient Media / Experiential & Installations
Where Life Happens 2017
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Integrated Branding
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Integrated Branding
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Integrated Branding
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Integrated Branding
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Integrated Branding
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Integrated Branding
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica
Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories
Agency: Rethink
Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word
Agency: Marketforce / West Perth
Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji
Agency: MULLENLOWE SSP3 / Bogotá
Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria
Agency: The Community / Miami
Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Real-Time Response
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client: J & J Nicorette Category: Film / Long Form
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Film / Long Form
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Film / Long Form
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund Category: Film / Long Form
Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman Category: Film / Long Form
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation Category: Film / Long Form
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm Category: Film / Long Form