The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It
Agency: Cossette / Vancouver
Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Craft / Art Direction - Single or Campaign
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Brand Transformation
#isitokforguys
Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon
Agency: 7Films / Cape Town
Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking
Agency: BBDO / Toronto
Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story
Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Online Films & Video / Long Form - Single
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino
Client: Apple Category: Online Films & Video / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Online Films & Video / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Online Films & Video / Long Form - Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Online Films & Video / Long Form - Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Decisions
Agency: Sra Rushmore SA / Madrid
Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Audi - Parking Lot
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Online Films & Video / Long Form - Single
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client: KFC Category: Online Films & Video / Long Form - Single
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18157M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18158M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18159M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
Ronald McDonald House
Title:
Fun, Any Way You Look At It
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18160M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18161M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18162M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
Each flow, each way
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18163M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18164M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18165M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18166M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18167M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18168M
Award:
2018 Print & Outdoor Merit Award
Agency:
Y&R Prague / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18169M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
A Gentleman Plays The Trombone
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18125M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Annual ID:
OS_CP18048M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Annual ID:
OS_CP18049M
Award:
2018 Cross-Platform Merit Award
Agency:
BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client:
Sportsbet
Title:
Putting the 'Roid in Android
Category:
Brand Transformation
Annual ID:
OS_CP18050M
Award:
2018 Cross-Platform Merit Award
Agency:
Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Brand Transformation
Annual ID:
OS_CP18051M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Annual ID:
OS_CP18052M
Award:
2018 Film Merit Award
Agency:
72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client:
Lynx
Title:
#isitokforguys
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18119M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18120M
Award:
2018 Film Merit Award
Agency:
7Films / Cape Town
Client:
Surfshack Outreach
Title:
Chasing the Dragon
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18121M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18122M
Award:
2018 Film Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18123M
Award:
2018 Film Merit Award
Agency:
BBDO / Toronto
Client:
Harlequin Enterprises
Title:
Viking
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18124M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18125M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18126M
Award:
2018 Film Merit Award
Agency:
Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client:
Beats By Dr. Dre
Title:
Dedicated: The Conor McGregor Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18127M
Award:
2018 Film Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18128M
Award:
2018 Film Merit Award
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18129M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18130M
Award:
2018 Film Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Go With The Flaw
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18131M
Award:
2018 Film Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Keep The World Flawed
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18132M
Award:
2018 Film Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18133M
Award:
2018 Film Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18134M
Award:
2018 Film Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18135M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18136M
Award:
2018 Film Merit Award
Agency:
Furlined / Santa Monica + Apple / Cupertino
Client:
Apple
Title:
Barbers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18137M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18138M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18139M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18140M
Award:
2018 Film Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18141M
Award:
2018 Film Merit Award
Agency:
Smuggler / Los Angeles + BBDO / New York
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18142M
Award:
2018 Film Merit Award
Agency:
Sra Rushmore SA / Madrid
Client:
International Committee of the Red Cross
Title:
Decisions
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18143M
Award:
2018 Film Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18144M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18145M
Award:
2018 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Audi - Parking Lot
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18146M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client:
KFC
Title:
Zinger Announcement
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18147M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Outsider / London + The Mill / London
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18052M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + biscuit filmworks / Los Angeles
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Annual ID:
OS_FI18053M
