The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Innovation in Health & Wellness
The Fin Agency: J. Walter Thompson / New York Client: Northwell Health Category: Innovation in Health & Wellness
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Mobile Advertising
Parking in 4,9 second Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal Client: Toyota Category: Mobile Advertising
Battery Buster Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Mobile Advertising
Football Stories Agency: AMVBBDO / London + BBDO / Africa + Stink / London Client: Diageo Guinness Category: Craft - Cinematography / Campaign
Never Idle Agency: Big / Birmingham Client: Valvoline Category: Craft - Cinematography / Campaign
Safest Highways Agency: FCB Canada / Toronto Client: Fountain Tire Category: Use of Technology
Machine conversations Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo Client: KONE Oyj Category: Use of Technology
The mind-reading billboard Agency: Lg2 / Quebec City Client: Quebec City Magic Festival Category: Use of Technology
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: Use of Technology
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Use of Technology
Kiwi Portraits Completed: Leonardo Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Matisse Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Raphael Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Rembrandt Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Renoir Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Octopus Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mackerel Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mushroom Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Tug of War - Boy Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Tug of War - Girl Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / User Experience
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Web / User Experience
Expedia/Visit Britain: "The Only Place You Need to Go" Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites
Speak to Go Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Websites
History of the Internet Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo Client: Yahoo! JAPAN Category: Websites
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
Shortcuts Agency: BBDO / New York + ParkPictures Client: GE Category: Craft - Direction / Single
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Craft - Direction / Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Craft - Direction / Single
Following Agency: DDB / Chicago + MJZ / Los Angeles Client: State Farm Category: Craft - Direction / Single
Shut up death Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Craft - Direction / Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Craft - Direction / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Direction / Single
2050 Agency: Great Guns / London Client: Breast Cancer Now Category: Craft - Direction / Single
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Craft - Direction / Single

2018 Health, Wellness & Pharma Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Innovation in Health & Wellness

OS_HW18077M

2018 Health, Wellness & Pharma Merit Award

J. Walter Thompson / New York

Northwell Health

The Fin

Innovation in Health & Wellness

OS_HW18078M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Mobile Advertising

OS_MO18041M

2018 Mobile Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Mobile Advertising

OS_MO18042M

2018 Mobile Merit Award

Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal

Toyota

Parking in 4,9 second

Mobile Advertising

OS_MO18043M

2018 Mobile Merit Award

Commonwealth McCann / Dubai + Carat MENA / Dubai

Chevrolet

Battery Buster

Mobile Advertising

OS_MO18044M

2018 Mobile Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Mobile Advertising

OS_MO18045M

2018 Mobile Merit Award

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Mobile Advertising

OS_MO18046M

2018 Moving Image Craft Merit Award

AMVBBDO / London + BBDO / Africa + Stink / London

Diageo Guinness

Football Stories

Craft - Cinematography / Campaign

OS_MI180119M

2018 Moving Image Craft Merit Award

Big / Birmingham

Valvoline

Never Idle

Craft - Cinematography / Campaign

OS_MI180120M

2018 Responsive Environments Merit Award

FCB Canada / Toronto

Fountain Tire

Safest Highways

Use of Technology

OS_RE18017M

2018 Responsive Environments Merit Award

hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo

KONE Oyj

Machine conversations

Use of Technology

OS_RE18018M

2018 Responsive Environments Merit Award

Lg2 / Quebec City

Quebec City Magic Festival

The mind-reading billboard

Use of Technology

OS_RE18019M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

Use of Technology

OS_RE18020M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Use of Technology

OS_RE18021M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Leonardo

Promotional / Collateral / Posters - Single

OS_PO18106M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Matisse

Promotional / Collateral / Posters - Single

OS_PO18107M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Raphael

Promotional / Collateral / Posters - Single

OS_PO18108M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Rembrandt

Promotional / Collateral / Posters - Single

OS_PO18109M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Renoir

Promotional / Collateral / Posters - Single

OS_PO18110M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Octopus

Promotional / Collateral / Posters - Single

OS_PO18111M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Mackerel

Promotional / Collateral / Posters - Single

OS_PO18112M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Mushroom

Promotional / Collateral / Posters - Single

OS_PO18113M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Promotional / Collateral / Posters - Single

OS_PO18114M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Promotional / Collateral / Posters - Single

OS_PO18115M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Promotional / Collateral / Posters - Single

OS_PO18116M

2018 Print & Outdoor Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Tug of War - Boy

Promotional / Collateral / Posters - Single

OS_PO18117M

2018 Print & Outdoor Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Tug of War - Girl

Promotional / Collateral / Posters - Single

OS_PO18118M

2018 UX / UI Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Web / User Experience

OS_UX18020M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / User Experience

OS_UX18021M

2018 UX / UI Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Web / User Experience

OS_UX18022M

2018 Mobile Merit Award

180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles

Expedia

Expedia/Visit Britain: "The Only Place You Need to Go"

Websites

OS_MO18032M

2018 Mobile Merit Award

Google Creative Lab / London + Jaume Sanchez / London

Google

Speak to Go

Websites

OS_MO18033M

2018 Mobile Merit Award

BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo

Yahoo! JAPAN

History of the Internet

Websites

OS_MO18034M

2018 Moving Image Craft Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Craft - Direction / Single

OS_MI18055M

2018 Moving Image Craft Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Craft - Direction / Single

OS_MI18056M

2018 Moving Image Craft Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America / Snickers

Recovery Room

Craft - Direction / Single

OS_MI18057M

2018 Moving Image Craft Merit Award

BBDO / New York + ParkPictures

GE

Shortcuts

Craft - Direction / Single

OS_MI18058M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Craft - Direction / Single

OS_MI18059M

2018 Moving Image Craft Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Craft - Direction / Single

OS_MI18060M

2018 Moving Image Craft Merit Award

DDB / Chicago + MJZ / Los Angeles

State Farm

Following

Craft - Direction / Single

OS_MI18061M

2018 Moving Image Craft Merit Award

DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris

Doctors of the World

Shut up death

Craft - Direction / Single

OS_MI18062M

2018 Moving Image Craft Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go with the Flaw

Craft - Direction / Single

OS_MI18063M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Craft - Direction / Single

OS_MI18064M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Direction / Single

OS_MI18065M

2018 Moving Image Craft Merit Award

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Craft - Direction / Single

OS_MI18066M

2018 Moving Image Craft Merit Award

Great Guns / London

Breast Cancer Now

2050

Craft - Direction / Single

OS_MI18067M

2018 Moving Image Craft Merit Award

Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London

BMW Group MINI Brand Management

The Faith of a Few

Craft - Direction / Single

OS_MI18068M

2018 Moving Image Craft Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Direction / Single

OS_MI18069M

2018 Moving Image Craft Merit Award

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Craft - Direction / Single

OS_MI18070M

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