The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat Agency: No Fixed Address / Toronto Client: Canadian Centre for Child Protection Category: Digital / Social Media
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Use of Technology
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Use of Technology
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology
Temple of Happiness Agency: Column Five / Irvine Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes Agency: Famous Innovations / Mumbai Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016 Agency: Hinterland / New York Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights Agency: Pereira & O'Dell / San Francisco Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors Agency: Sancho BBDO / Bogota Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon Agency: VML / Kansas City Client: Second Skin Category: Promotional / Collateral Items - Single or Series
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Location-Specific Video
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York Client: Anonymous Client Category: Innovation in Print & Outdoor / Ambient Media
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media
The world’s first public search engine for parking spots Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Print & Outdoor / Ambient Media
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Print & Outdoor / Ambient Media
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo Client: IBM Category: Innovation in Print & Outdoor / Ambient Media
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Innovation in Print & Outdoor / Ambient Media
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Search Agency: We Are Unlimited / Chicago + DDB, New York / New York Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Stained Glass Interactive Music Video Agency: CALLEN / Austin + MediaMonks / Los Angeles Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday Agency: McCann / New York + Blk-Ops / Los Angeles Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Moving Image / Single
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Moving Image / Single
Posters for Peace - Video Agency: Sid Lee / Montreal + MASSIVart / Montreal Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Moving Image / Single
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Use of Technology
The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Digital / Use of Technology
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Visceral Reality Agency: J.Walter Thompson / Sao Paulo Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Virtual Gridiron Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MALFOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

2018 Health, Wellness & Pharma Merit Award

No Fixed Address / Toronto

Canadian Centre for Child Protection

Don't Get Sextorted, Send a Naked Mole Rat

Digital / Social Media

OS_HW18062M

2018 Mobile Merit Award

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Use of Technology

OS_MO18048M

2018 Mobile Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Use of Technology

OS_MO18049M

2018 Mobile Merit Award

Cheil Worldwide Spain / Madrid

Samsung

Dytective for Samsung

Use of Technology

OS_MO18050M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Use of Technology

OS_MO18051M

2018 Mobile Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Use of Technology

OS_MO18052M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Use of Technology

OS_MO18053M

2018 Mobile Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Use of Technology

OS_MO18054M

2018 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Use of Technology

OS_MO18055M

2018 Design Merit Award

Column Five / Irvine

Column Five

Temple of Happiness

Promotional / Collateral Items - Single or Series

OS_DE18137M

2018 Design Merit Award

Famous Innovations / Mumbai

CaratLane - A TATA BRAND

The Personalised Ring Box that'll Get You a Yes

Promotional / Collateral Items - Single or Series

OS_DE18138M

2018 Design Merit Award

Hinterland / New York

School of Visual Arts

School of Visual Arts Senior Library 2016

Promotional / Collateral Items - Single or Series

OS_DE18139M

2018 Design Merit Award

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Promotional / Collateral Items - Single or Series

OS_DE18140M

2018 Design Merit Award

Pereira & O'Dell / San Francisco

IGNITE

Writing Our Rights

Promotional / Collateral Items - Single or Series

OS_DE18141M

2018 Design Merit Award

Sancho BBDO / Bogotá

POSTOBÓN S.A.

PLACEMAT FOR TWO

Promotional / Collateral Items - Single or Series

OS_DE18142M

2018 Design Merit Award

Sancho BBDO / Bogota

Fundación Pies Descalzos

Skin Colors

Promotional / Collateral Items - Single or Series

OS_DE18143M

2018 Design Merit Award

SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg

LV Prasad Eye Institute/Ravensburger

Fittle - The first 3D printed Braille puzzle

Promotional / Collateral Items - Single or Series

OS_DE18144M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Promotional / Collateral Items - Single or Series

OS_DE18145M

2018 Design Merit Award

VML / Kansas City

Second Skin

100 lb Coupon

Promotional / Collateral Items - Single or Series

OS_DE18146M

2018 Branded Entertainment Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Location-Specific Video

OS_BE18089M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_BE18090M

2018 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Print & Outdoor / Ambient Media

OS_PO18194M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Innovation in Print & Outdoor / Ambient Media

OS_PO18195M

2018 Print & Outdoor Merit Award

Heye GmbH / Munich + Mediaplus / Munich

BMW AG

The world’s first public search engine for parking spots

Innovation in Print & Outdoor / Ambient Media

OS_PO18196M

2018 Print & Outdoor Merit Award

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Print & Outdoor / Ambient Media

OS_PO18197M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Print & Outdoor / Ambient Media

OS_PO18198M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo

IBM

The Voice of Art

Innovation in Print & Outdoor / Ambient Media

OS_PO18199M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Print & Outdoor / Ambient Media

OS_PO18200M

2018 Print & Outdoor Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Innovation in Print & Outdoor / Ambient Media

OS_PO18201M

2018 Direct Marketing Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Digital / Social Media & Viral Marketing - Campaign

OS_DI18079M

2018 Direct Marketing Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Ubrew

Responsibly the beer

Digital / Social Media & Viral Marketing - Campaign

OS_DI18080M

2018 Direct Marketing Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Digital / Social Media & Viral Marketing - Campaign

OS_DI18081M

2018 Direct Marketing Merit Award

We Are Unlimited / Chicago + DDB, New York / New York

McDonald's Corporation

Search

Digital / Social Media & Viral Marketing - Campaign

OS_DI18082M

2018 Design Merit Award

CALLEN / Austin + MediaMonks / Los Angeles

Real Estate / Domino Records

Stained Glass Interactive Music Video

Moving Image / Single

OS_DE18180M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Moving Image / Single

OS_DE18181M

2018 Design Merit Award

McCann / New York + Blk-Ops / Los Angeles

Microsoft

Space Holiday

Moving Image / Single

OS_DE18182M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Moving Image / Single

OS_DE18183M

2018 Design Merit Award

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Moving Image / Single

OS_DE18184M

2018 Design Merit Award

Sid Lee / Montreal + MASSIVart / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Moving Image / Single

OS_DE18185M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Moving Image / Single

OS_DE18186M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Use of Technology

OS_HW18063M

2018 Health, Wellness & Pharma Merit Award

FCB/SIX / Toronto

Drug Free Kids Canada

The Call That Comes After

Digital / Use of Technology

OS_HW18064M

2018 Interactive Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Experiential / Virtual Reality (VR)

OS_IN18065M

2018 Interactive Merit Award

J.Walter Thompson / Sao Paulo

Rede de Justiça

Visceral Reality

Experiential / Virtual Reality (VR)

OS_IN18066M

2018 Interactive Merit Award

Momentum Worldwide / New York + Verizon Labs / New York

Verizon

Virtual Gridiron

Experiential / Virtual Reality (VR)

OS_IN18067M

2018 Branded Entertainment Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Music Videos

OS_BE18091M

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