The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It
Agency: Cossette / Vancouver
Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Craft / Art Direction - Single or Campaign
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Brand Transformation
#isitokforguys
Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon
Agency: 7Films / Cape Town
Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking
Agency: BBDO / Toronto
Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story
Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Online Films & Video / Long Form - Single
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino
Client: Apple Category: Online Films & Video / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Online Films & Video / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Online Films & Video / Long Form - Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Online Films & Video / Long Form - Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Decisions
Agency: Sra Rushmore SA / Madrid
Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Audi - Parking Lot
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Online Films & Video / Long Form - Single
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client: KFC Category: Online Films & Video / Long Form - Single
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single