The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Thursday Night Football Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign Agency: ERICH & KALLMAN / San Francisco Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It Agency: Cossette / Vancouver Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Craft / Art Direction - Single or Campaign
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Innovation in Design / Experiential / Environmental
KNOW YOU AGAIN Agency: F5 / Shanghai Client: BAIDU Category: Innovation in Design / Experiential / Environmental
Chatty Schoolbus Agency: Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Client: Hyundai Motor Group Category: Innovation in Design / Experiential / Environmental
Unlike Any Agency: Droga5 / New York + Agile Films / London Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
Nike Berlin - Lauf Nicht Renn Agency: Wieden+Kennedy / London Client: Nike Category: Promotional / Posters - Extended Series
DTF Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan Client: OkCupid Category: Promotional / Posters - Extended Series
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories Agency: BBDO / Brussels Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Cross-Platform / Integrated Branding
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Innovation in Interactive / Online
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Interactive / Online
Speak To Go Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Innovation in Interactive / Online
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Online
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Innovation in Interactive / Online
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Innovation in Interactive / Online
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller Agency: Google Brand Studio / San Francisco Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House Agency: Innocean Worldwide / Seoul Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017 Agency: iyamadesign inc. / Tokyo Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain Agency: Mosaic / Toronto Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
Music Liberates Music Agency: BBDO / New York + PhantoscopicLTD Client: Bacardi Category: Influencer Marketing / Multi-Channel
Make Your Next Move Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Influencer Marketing / Multi-Channel
#Trainingfor2032 Agency: Ogilvy & Mather / Chicago Client: Kimberly-Clark Category: Influencer Marketing / Multi-Channel
Football Stories Agency: AMVBBDO / London + BBDO / Africa + Stink / London Client: Diageo Guinness Category: Craft - Cinematography / Campaign

2018 Film Merit Award

CP+B / Los Angeles + Biscuit Filmworks / Los Angeles

Amazon Prime Video

Thursday Night Football

Online Films & Video / Short Form - Campaign

OS_FI18114M

2018 Film Merit Award

ERICH & KALLMAN / San Francisco

General Mills Fruit by the Foot

I Love My Fruit by the Foot Campaign

Online Films & Video / Short Form - Campaign

OS_FI18115M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner

Online Films & Video / Short Form - Campaign

OS_FI18116M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Online Films & Video / Short Form - Campaign

OS_FI18117M

2018 Film Merit Award

Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York

Sugar Mutts Rescue

Just Get the Dog

Online Films & Video / Short Form - Campaign

OS_FI18118M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18157M

2018 Print & Outdoor Merit Award

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Art Direction - Single or Campaign

OS_PO18158M

2018 Print & Outdoor Merit Award

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Craft / Art Direction - Single or Campaign

OS_PO18159M

2018 Print & Outdoor Merit Award

Cossette / Vancouver

Ronald McDonald House

Fun, Any Way You Look At It

Craft / Art Direction - Single or Campaign

OS_PO18160M

2018 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf

Global 2000

Death Penalty

Craft / Art Direction - Single or Campaign

OS_PO18161M

2018 Print & Outdoor Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Art Direction - Single or Campaign

OS_PO18162M

2018 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

Each flow, each way

Craft / Art Direction - Single or Campaign

OS_PO18163M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin

Craft / Art Direction - Single or Campaign

OS_PO18164M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Esther's Tin

Craft / Art Direction - Single or Campaign

OS_PO18165M

2018 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica

Hostage of Memory

Craft / Art Direction - Single or Campaign

OS_PO18166M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Craft / Art Direction - Single or Campaign

OS_PO18167M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Craft / Art Direction - Single or Campaign

OS_PO18168M

2018 Print & Outdoor Merit Award

Y&R Prague / Prague

Newsweek

Some News Need a Week

Craft / Art Direction - Single or Campaign

OS_PO18169M

2018 Design Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Innovation in Design / Experiential / Environmental

OS_DE18218M

2018 Design Merit Award

F5 / Shanghai

BAIDU

KNOW YOU AGAIN

Innovation in Design / Experiential / Environmental

OS_DE18219M

2018 Design Merit Award

Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Hyundai Motor Group

Chatty Schoolbus

Innovation in Design / Experiential / Environmental

OS_DE18220M

2018 Moving Image Craft Merit Award

Droga5 / New York + Agile Films / London

Under Armour

Unlike Any

Craft - Direction / Campaign

OS_MI18077M

2018 Moving Image Craft Merit Award

Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Duracell

Trust Is Power

Craft - Direction / Campaign

OS_MI18078M

2018 Moving Image Craft Merit Award

Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York

Sugar Mutts Rescue

Just Get the Dog

Craft - Direction / Campaign

OS_MI18079M

2018 Design Merit Award

Wieden+Kennedy / London

Nike

Nike Berlin - Lauf Nicht Renn

Promotional / Posters - Extended Series

OS_DE18133M

2018 Design Merit Award

Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan

OkCupid

DTF

Promotional / Posters - Extended Series

OS_DE18134M

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Social Engagement / User-Generated Content

OS_SM18043M

2018 Social Media Merit Award

BBDO / Brussels

Euromelanoma

Skin Memories

Social Engagement / User-Generated Content

OS_SM18044M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd

Depeche Mode: 365 Days, 365 Fans

Social Engagement / User-Generated Content

OS_SM18045M

2018 Social Media Merit Award

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Social Engagement / User-Generated Content

OS_SM18046M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / User-Generated Content

OS_SM18047M

2018 Social Media Merit Award

R/GA / Chicago

LIFEWTR

Open Gallery

Social Engagement / User-Generated Content

OS_SM18048M

2018 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Cross-Platform / Integrated Branding

OS_HW18034M

2018 Health, Wellness & Pharma Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Cross-Platform / Integrated Branding

OS_HW18035M

2018 Interactive Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Innovation in Interactive / Online

OS_IN18085M

2018 Interactive Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Innovation in Interactive / Online

OS_IN18086M

2018 Interactive Merit Award

Google Creative Lab / London + Jaume Sanchez / London

Google

Speak To Go

Innovation in Interactive / Online

OS_IN18087M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in Interactive / Online

OS_IN18088M

2018 Interactive Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Innovation in Interactive / Online

OS_IN18089M

2018 Interactive Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Innovation in Interactive / Online

OS_IN18090M

2018 Design Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Environmental / Indoor Spaces

OS_DE18167M

2018 Design Merit Award

Google Brand Studio / San Francisco

Google

The Agoraphobic Traveller

Experiential / Environmental / Indoor Spaces

OS_DE18168M

2018 Design Merit Award

Innocean Worldwide / Seoul

Hyundai Motor Company

Hydrogen Electric House

Experiential / Environmental / Indoor Spaces

OS_DE18169M

2018 Design Merit Award

iyamadesign inc. / Tokyo

KAMOI KAKOSHI Co.,LTD.

mt expo 2017

Experiential / Environmental / Indoor Spaces

OS_DE18170M

2018 Design Merit Award

Mosaic / Toronto

BMO The Bank of Montreal

The BMO200 Fountain

Experiential / Environmental / Indoor Spaces

OS_DE18171M

2018 Design Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Environmental / Indoor Spaces

OS_DE18172M

2018 Social Influencer Marketing Merit Award

BBDO / New York + PhantoscopicLTD

Bacardi

Music Liberates Music

Influencer Marketing / Multi-Channel

OS_SI18016M

2018 Social Influencer Marketing Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

Make Your Next Move

Influencer Marketing / Multi-Channel

OS_SI18017M

2018 Social Influencer Marketing Merit Award

Ogilvy & Mather / Chicago

Kimberly-Clark

#Trainingfor2032

Influencer Marketing / Multi-Channel

OS_SI18018M

2018 Moving Image Craft Merit Award

AMVBBDO / London + BBDO / Africa + Stink / London

Diageo Guinness

Football Stories

Craft - Cinematography / Campaign

OS_MI180119M

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