The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Prayer For Good Agency: Hakuhodo Indonesia / Jakarta Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Baywatch Slo-Mo Marathon Agency: Droga5 / London + Smuggler / London Client: Paramount Category: Influencer Marketing / Single Channel
Unlimited Apologies Agency: McCann / Lima Client: Entel Category: Influencer Marketing / Single Channel
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Honda "Yearbooks" - Motivational Tweets Agency: RPA / Santa Monica + Elastic / Santa Monica Client: American Honda Motor Co., Inc. Category: Influencer Marketing / Single Channel
Geoff Agency: Assembly / Auckland Client: Heinz Category: Craft / Animation - Single or Series
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video Agency: Sid Lee / Montreal Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Craft / Animation - Single or Series
Romance Agency: adam&eveDDB / London + Outsider / London + The Mill / London Client: Skittles Category: Television / Short Form - Single
Undertaker Agency: BBDO / New York + biscuit filmworks / Los Angeles Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist Agency: dummy. / Venice + The Outsider / London + AMVBBDO / London Client: The National Lottery Category: Television / Short Form - Single
Cracks Agency: FCB Chicago / Chicago Client: Liquid-Plumr Category: Television / Short Form - Single
Apple Banana Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles Client: Squarespace Category: Television / Short Form - Single
Razor Agency: lg2 / Quebec City Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox Agency: McCann New York / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance Agency: McCann New York / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Single
The Parking Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens) Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Client: KFC Category: Television / Short Form - Single
Dilly Dilly Agency: Wieden+Kennedy / New York + O Positive / New York Client: Bud Light Category: Television / Short Form - Single
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Adobe Make The Cut Agency: Edelman / San Francisco + Adobe / San Jose Client: Adobe Category: User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: User-Generated Content
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat Agency: No Fixed Address / Toronto Client: Canadian Centre for Child Protection Category: Digital / Social Media
Thursday Night Football Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign Agency: ERICH & KALLMAN / San Francisco Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Branded Content
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content

2018 Cross-Platform Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Cross-Platform / Experiential

OS_CP18060M

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Experiential

OS_CP18061M

2018 Cross-Platform Merit Award

Hakuhodo Indonesia / Jakarta

Sompo Insurance Indonesia

Prayer For Good

Innovation in Cross-Platform / Experiential

OS_CP18062M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Innovation in Cross-Platform / Experiential

OS_CP18063M

2018 Social Influencer Marketing Merit Award

Droga5 / London + Smuggler / London

Paramount

Baywatch Slo-Mo Marathon

Influencer Marketing / Single Channel

OS_SI18012M

2018 Social Influencer Marketing Merit Award

McCann / Lima

Entel

Unlimited Apologies

Influencer Marketing / Single Channel

OS_SI18013M

2018 Social Influencer Marketing Merit Award

Ogilvy / Germany

Coca-Cola GmbH

SnapSkate

Influencer Marketing / Single Channel

OS_SI18014M

2018 Social Influencer Marketing Merit Award

RPA / Santa Monica + Elastic / Santa Monica

American Honda Motor Co., Inc.

Honda "Yearbooks" - Motivational Tweets

Influencer Marketing / Single Channel

OS_SI18015M

2018 Design Merit Award

Assembly / Auckland

Heinz

Geoff

Craft / Animation - Single or Series

OS_DE18205M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Craft / Animation - Single or Series

OS_DE18206M

2018 Design Merit Award

Sid Lee / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Craft / Animation - Single or Series

OS_DE18207M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Craft / Animation - Single or Series

OS_DE18208M

2018 Film Merit Award

adam&eveDDB / London + Outsider / London + The Mill / London

Skittles

Romance

Television / Short Form - Single

OS_FI18052M

2018 Film Merit Award

BBDO / New York + biscuit filmworks / Los Angeles

Mars Chocolate North America / Twix

Undertaker

Television / Short Form - Single

OS_FI18053M

2018 Film Merit Award

BMF / Sydney + The Sweet Shop / Sydney

ALDI Australia

Good Different - No Artificial Colours

Television / Short Form - Single

OS_FI18054M

2018 Film Merit Award

dummy. / Venice + The Outsider / London + AMVBBDO / London

The National Lottery

Ventriloquist

Television / Short Form - Single

OS_FI18055M

2018 Film Merit Award

FCB Chicago / Chicago

Liquid-Plumr

Cracks

Television / Short Form - Single

OS_FI18056M

2018 Film Merit Award

Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York

CNN

Apple Banana

Television / Short Form - Single

OS_FI18057M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles

Squarespace

Calling JohnMalkovich.com

Television / Short Form - Single

OS_FI18058M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles

Squarespace

Who is John Malkovich

Television / Short Form - Single

OS_FI18059M

2018 Film Merit Award

lg2 / Quebec City

La Societe de l'assurance automobile du Quebec

Razor

Television / Short Form - Single

OS_FI18060M

2018 Film Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses Her Voice: Rebel

Television / Short Form - Single

OS_FI18061M

2018 Film Merit Award

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Even More Drama

Television / Short Form - Single

OS_FI18062M

2018 Film Merit Award

McCann New York / New York + Park Pictures / New York + Exile Edit East / New York

Qualcomm

Ignore This- Beatbox

Television / Short Form - Single

OS_FI18063M

2018 Film Merit Award

McCann New York / New York + Park Pictures / New York + Exile Edit East / New York

Qualcomm

Ignore This- Bavarian Dance

Television / Short Form - Single

OS_FI18064M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans - Tap

Television / Short Form - Single

OS_FI18065M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Parking

Television / Short Form - Single

OS_FI18066M

2018 Film Merit Award

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Procter & Gamble - Tide

It's a Valentine's Day Tide Ad

Television / Short Form - Single

OS_FI18067M

2018 Film Merit Award

The Martin Agency / Richmond

GEICO

It's Not Surprising - Bulldogs

Television / Short Form - Single

OS_FI18068M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Marco Love- O

Television / Short Form - Single

OS_FI18069M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Mask

Television / Short Form - Single

OS_FI18070M

2018 Film Merit Award

Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles

KFC

The Original Colonel's Original Recipe (Today's Teens)

Television / Short Form - Single

OS_FI18071M

2018 Film Merit Award

Wieden+Kennedy / New York + O Positive / New York

Bud Light

Dilly Dilly

Television / Short Form - Single

OS_FI18072M

2018 Mobile Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Break Point

Utility

OS_MO18039M

2018 Mobile Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Utility

OS_MO18040M

2018 Branded Entertainment Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

User-Generated Content

OS_BE18121M

2018 Branded Entertainment Merit Award

Edelman / San Francisco + Adobe / San Jose

Adobe

Adobe Make The Cut

User-Generated Content

OS_BE18122M

2018 Branded Entertainment Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

User-Generated Content

OS_BE18123M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MALFOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

2018 Health, Wellness & Pharma Merit Award

No Fixed Address / Toronto

Canadian Centre for Child Protection

Don't Get Sextorted, Send a Naked Mole Rat

Digital / Social Media

OS_HW18062M

2018 Film Merit Award

CP+B / Los Angeles + Biscuit Filmworks / Los Angeles

Amazon Prime Video

Thursday Night Football

Online Films & Video / Short Form - Campaign

OS_FI18114M

2018 Film Merit Award

ERICH & KALLMAN / San Francisco

General Mills Fruit by the Foot

I Love My Fruit by the Foot Campaign

Online Films & Video / Short Form - Campaign

OS_FI18115M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles

Common Sense Media

Device Free Dinner

Online Films & Video / Short Form - Campaign

OS_FI18116M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Online Films & Video / Short Form - Campaign

OS_FI18117M

2018 Film Merit Award

Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York

Sugar Mutts Rescue

Just Get the Dog

Online Films & Video / Short Form - Campaign

OS_FI18118M

2018 Health, Wellness & Pharma Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Branded Content

OS_HW18027M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Branded Content

OS_HW18028M

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