The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Digital Installations
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount
Agency: Rethink
Client: Sports Experts Category: Experiential / Digital Installations
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace Category: Experiential / Live Events
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Experiential / Live Events
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Live Events
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Online / Live Webcast
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Applications
Quest to LEGOLAND
Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client: LEGOLAND Florida Category: Applications
Ecoalarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques Category: Applications
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Mobile Advertising
Parking in 4,9 second
Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client: Toyota Category: Mobile Advertising
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai
Client: Chevrolet Category: Mobile Advertising
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Mobile Advertising
LET'S PLAY
Agency: ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client: OUIGO Category: Craft / Art Direction
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client: FIFA Category: Innovation in Branded Entertainment
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Branded Entertainment
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Branded Entertainment
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Innovation in Branded Entertainment
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Branded Entertainment
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina Category: Innovation in Branded Entertainment
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Innovation in Branded Entertainment
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Innovation in Branded Entertainment
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18068M
Award:
2018 Interactive Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18069M
Award:
2018 Interactive Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18070M
Award:
2018 Interactive Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18071M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / Atlanta + Spitfire Studios / Atlanta
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Annual ID:
OS_BE18108M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Annual ID:
OS_BE18109M
Award:
2018 Branded Entertainment Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18110M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Annual ID:
OS_BE18111M
Award:
2018 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Unboxing
Category:
Experiential / Live Events
Annual ID:
OS_BE18112M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Annual ID:
OS_BE18113M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client:
Visit Flanders
Title:
The Mud Soldier
Category:
Experiential / Live Events
Annual ID:
OS_BE18114M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18115M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Annual ID:
OS_BE18116M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Annual ID:
OS_BE18117M
Award:
2018 Branded Entertainment Merit Award
Agency:
The Cyranos // McCann / Barcelona + Landia / Madrid
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Annual ID:
OS_BE18118M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Annual ID:
OS_BE18119M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18120M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Online / Live Webcast
Annual ID:
OS_BE18087M
Award:
2018 Mobile Merit Award
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18060M
Award:
2018 Mobile Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18061M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18062M
Award:
2018 Mobile Merit Award
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18063M
Award:
2018 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Applications
Annual ID:
OS_MO18035M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Annual ID:
OS_MO18036M
Award:
2018 Mobile Merit Award
Agency:
The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Applications
Annual ID:
OS_MO18037M
Award:
2018 Mobile Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Fundación Banco de Bosques
Title:
Ecoalarm
Category:
Applications
Annual ID:
OS_MO18038M
Award:
2018 UX / UI Merit Award
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18031M
Award:
2018 UX / UI Merit Award
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18032M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18033M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Annual ID:
OS_MO18041M
Award:
2018 Mobile Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Mobile Advertising
Annual ID:
OS_MO18042M
Award:
2018 Mobile Merit Award
Agency:
Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client:
Toyota
Title:
Parking in 4,9 second
Category:
Mobile Advertising
Annual ID:
OS_MO18043M
Award:
2018 Mobile Merit Award
Agency:
Commonwealth McCann / Dubai + Carat MENA / Dubai
Client:
Chevrolet
Title:
Battery Buster
Category:
Mobile Advertising
Annual ID:
OS_MO18044M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Germany
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Mobile Advertising
Annual ID:
OS_MO18045M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Mobile Advertising
Annual ID:
OS_MO18046M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Craft / Art Direction
Annual ID:
OS_IN18081M
Award:
2018 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Annual ID:
OS_IN18082M
Award:
2018 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18124M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / Portland + Amazon D1 / Seattle
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18125M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18126M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18127M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18128M
Award:
2018 Branded Entertainment Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Instituto AzMina
Title:
More Than 70%
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18129M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18130M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18131M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing
Annual ID:
OS_IN18083M
Award:
2018 Interactive Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Craft / Writing
Annual ID:
OS_IN18084M
Award:
2018 Radio Merit Award
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18029M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18030M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18031M
