The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

White Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Grey Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Vive Condoms Space Shuttle Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Ice Cream Cakes Blue Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Pink Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Yellow Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
Unlike Any Agency: Droga5 / New York + Agile Films / London Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
Immersive Erotica Agency: Global Media and Entertainment / London Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Sound Design - Single or Campaign
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It Agency: Cossette / Vancouver Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Craft / Art Direction - Single or Campaign
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
Letter to Houston Agency: 360i / New York Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground Agency: Arnold Worldwide / Boston Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Up Agency: DDB, / Paris Client: Volkswagen Category: Craft / Writing - Single or Campaign
Hostage of Memory Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Craft / Writing - Single or Campaign
LET'S PLAY Agency: ROSAPARK / PARIS + MERCI MICHEL / PARIS Client: OUIGO Category: Craft / Art Direction
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Art Direction
Heavy Metal Hearing Test Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: User Activation
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
#TankFree Agency: WCRS / London Client: The Born Free Foundation Category: User Activation
Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Responsive Environments
Gravity Light Agency: J. Walter Thompson / London Client: Shell Category: Innovation in Responsive Environments
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Innovation in Responsive Environments
Melanoma Monsters Agency: Area 23, An FCB Health Network Company / New York Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Adults Too Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Reverse Poems Agency: SERVICEPLAN GERMANY / Munich Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Applications

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

White Gate

Publishing / Newspaper - Single

OS_PO18074M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Grey Gate

Publishing / Newspaper - Single

OS_PO18075M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Space Shuttle

Publishing / Newspaper - Single

OS_PO18076M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Surf

Publishing / Newspaper - Single

OS_PO18077M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Blue

Publishing / Newspaper - Single

OS_PO18078M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Pink

Publishing / Newspaper - Single

OS_PO18079M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Yellow

Publishing / Newspaper - Single

OS_PO18080M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Publishing / Newspaper - Single

OS_PO18081M

2018 Mobile Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Use of Technology / Virtual Reality (VR)

OS_MO18059M

2018 Moving Image Craft Merit Award

Droga5 / New York + Agile Films / London

Under Armour

Unlike Any

Craft - Direction / Campaign

OS_MI18077M

2018 Moving Image Craft Merit Award

Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Duracell

Trust Is Power

Craft - Direction / Campaign

OS_MI18078M

2018 Moving Image Craft Merit Award

Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York

Sugar Mutts Rescue

Just Get the Dog

Craft - Direction / Campaign

OS_MI18079M

2018 Branded Entertainment Merit Award

Smuggler / Los Angeles + The Martin Agency / Richmond

Geico

Penguin Migration, Star Captain, Game Night

Broadcast / Short Form - Campaign

OS_BE18054M

2018 Radio Merit Award

Global Media and Entertainment / London

Harper Collins

Immersive Erotica

Craft / Sound Design - Single or Campaign

OS_RA18064M

2018 Radio Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Sound Design - Single or Campaign

OS_RA18065M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Craft / Sound Design - Single or Campaign

OS_RA18066M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Craft / Sound Design - Single or Campaign

OS_RA18067M

2018 Mobile Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Break Point

Utility

OS_MO18039M

2018 Mobile Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Utility

OS_MO18040M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18157M

2018 Print & Outdoor Merit Award

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Art Direction - Single or Campaign

OS_PO18158M

2018 Print & Outdoor Merit Award

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Craft / Art Direction - Single or Campaign

OS_PO18159M

2018 Print & Outdoor Merit Award

Cossette / Vancouver

Ronald McDonald House

Fun, Any Way You Look At It

Craft / Art Direction - Single or Campaign

OS_PO18160M

2018 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf

Global 2000

Death Penalty

Craft / Art Direction - Single or Campaign

OS_PO18161M

2018 Print & Outdoor Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Art Direction - Single or Campaign

OS_PO18162M

2018 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

Each flow, each way

Craft / Art Direction - Single or Campaign

OS_PO18163M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin

Craft / Art Direction - Single or Campaign

OS_PO18164M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Esther's Tin

Craft / Art Direction - Single or Campaign

OS_PO18165M

2018 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica

Hostage of Memory

Craft / Art Direction - Single or Campaign

OS_PO18166M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Craft / Art Direction - Single or Campaign

OS_PO18167M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Craft / Art Direction - Single or Campaign

OS_PO18168M

2018 Print & Outdoor Merit Award

Y&R Prague / Prague

Newsweek

Some News Need a Week

Craft / Art Direction - Single or Campaign

OS_PO18169M

2018 Health, Wellness & Pharma Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Print & Outdoor / Outdoor / Ambient - Single

OS_HW18068M

2018 Print & Outdoor Merit Award

360i / New York

New Orleans Tourism Marketing Corporation

Letter to Houston

Craft / Writing - Single or Campaign

OS_PO18170M

2018 Print & Outdoor Merit Award

Arnold Worldwide / Boston

Jack Daniel's

London Underground

Craft / Writing - Single or Campaign

OS_PO18171M

2018 Print & Outdoor Merit Award

DDB, / Paris

Volkswagen

Up

Craft / Writing - Single or Campaign

OS_PO18172M

2018 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica

Hostage of Memory

Craft / Writing - Single or Campaign

OS_PO18173M

2018 Interactive Merit Award

ROSAPARK / PARIS + MERCI MICHEL / PARIS

OUIGO

LET'S PLAY

Craft / Art Direction

OS_IN18081M

2018 Interactive Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Craft / Art Direction

OS_IN18082M

2018 Responsive Environments Merit Award

Grey Germany / Duesseldorf

Barmer

Heavy Metal Hearing Test

User Activation

OS_RE18013M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

User Activation

OS_RE18014M

2018 Responsive Environments Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

User Activation

OS_RE18015M

2018 Responsive Environments Merit Award

WCRS / London

The Born Free Foundation

#TankFree

User Activation

OS_RE18016M

2018 Responsive Environments Merit Award

AKQA / Portland + Amazon D1 / Seattle

Amazon

Echo Escape

Innovation in Responsive Environments

OS_RE18025M

2018 Responsive Environments Merit Award

J. Walter Thompson / London

Shell

Gravity Light

Innovation in Responsive Environments

OS_RE18026M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Innovation in Responsive Environments

OS_RE18027M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

Mollie's Fund

Melanoma Monsters

Print & Outdoor / Print - Campaign

OS_HW18065M

2018 Health, Wellness & Pharma Merit Award

greyhealth group / Sudler & Hennessey / Sydney

Pfizer - Prevenar 13

Adults Too

Print & Outdoor / Print - Campaign

OS_HW18066M

2018 Health, Wellness & Pharma Merit Award

SERVICEPLAN GERMANY / Munich

International Blue Cross

Reverse Poems

Print & Outdoor / Print - Campaign

OS_HW18067M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Applications

OS_MO18035M

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