The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
HeShe Agency: DDB South Africa / Bryanston Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Nikolas's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Campaign
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MAL\FOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat Agency: No Fixed Address / Toronto Client: Canadian Centre for Child Protection Category: Digital / Social Media
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland Client: Anki Category: Innovation in Interactive / Gaming
Stained Glass Interactive Music Video Agency: CALLEN / Austin + MediaMonks / Los Angeles Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday Agency: McCann / New York + Blk-Ops / Los Angeles Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Moving Image / Single
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Moving Image / Single
Posters for Peace - Video Agency: Sid Lee / Montreal + MASSIVart / Montreal Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Moving Image / Single
Chobani Photography Agency: Chobani / New York Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / Stockholm Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Ambient Media / Experiential & Installations
Dead Whale Agency: Dentsu Jayme Syfu / Makati City Client: Greenpeace Philippines Category: Ambient Media / Experiential & Installations
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Experiential & Installations
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Experiential & Installations
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media / Experiential & Installations
White Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Grey Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Vive Condoms Space Shuttle Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Ice Cream Cakes Blue Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Pink Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Yellow Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Destiny 2 Ghost Skill Agency: AKQA / San Francisco Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Digital & Physical Product
Know You Again Agency: F5 / Shanghai Client: Baidu Category: Integrated Digital & Physical Product
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Craft / Photography - Single or Campaign

OS_PO18182M

2018 Print & Outdoor Merit Award

DDB South Africa / Bryanston

Commission for Gender Equality

HeShe

Craft / Photography - Single or Campaign

OS_PO18183M

2018 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Campaign

OS_PO18184M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Esther's Tin

Craft / Photography - Single or Campaign

OS_PO18185M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Nikolas's Tin

Craft / Photography - Single or Campaign

OS_PO18186M

2018 Print & Outdoor Merit Award

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Campaign

OS_PO18187M

2018 Print & Outdoor Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Portrait Mode Covers

Craft / Photography - Single or Campaign

OS_PO18188M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MAL\FOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

2018 Health, Wellness & Pharma Merit Award

No Fixed Address / Toronto

Canadian Centre for Child Protection

Don't Get Sextorted, Send a Naked Mole Rat

Digital / Social Media

OS_HW18062M

2018 Interactive Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in Interactive / Gaming

OS_IN180101M

2018 Interactive Merit Award

W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland

Anki

Cozmo Lost in Reddit

Innovation in Interactive / Gaming

OS_IN180102M

2018 Design Merit Award

CALLEN / Austin + MediaMonks / Los Angeles

Real Estate / Domino Records

Stained Glass Interactive Music Video

Moving Image / Single

OS_DE18180M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Moving Image / Single

OS_DE18181M

2018 Design Merit Award

McCann / New York + Blk-Ops / Los Angeles

Microsoft

Space Holiday

Moving Image / Single

OS_DE18182M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Moving Image / Single

OS_DE18183M

2018 Design Merit Award

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Moving Image / Single

OS_DE18184M

2018 Design Merit Award

Sid Lee / Montreal + MASSIVart / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Moving Image / Single

OS_DE18185M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Moving Image / Single

OS_DE18186M

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Photography

Craft / Art Direction - Single or Series

OS_DE18187M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Craft / Art Direction - Single or Series

OS_DE18188M

2018 Design Merit Award

DENTSU INC. / Tokyo

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Art Direction - Single or Series

OS_DE18189M

2018 Design Merit Award

DENTSU INC. / Tokyo

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Craft / Art Direction - Single or Series

OS_DE18190M

2018 Design Merit Award

DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

Suntory Holdings Ltd.

YAMAZAKI MOMENTS

Craft / Art Direction - Single or Series

OS_DE18191M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Craft / Art Direction - Single or Series

OS_DE18192M

2018 Design Merit Award

NORD DDB / STOCKHOLM + House Agency / Stockholm

Klarna

SMOOOTH

Craft / Art Direction - Single or Series

OS_DE18193M

2018 Design Merit Award

Sid Lee / Montreal

Molson Export

Molson salutes the dépanneurs

Craft / Art Direction - Single or Series

OS_DE18194M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Art Direction - Single or Series

OS_DE18195M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Art Direction - Single or Series

OS_DE18196M

2018 Design Merit Award

Y&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Craft / Art Direction - Single or Series

OS_DE18197M

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Ambient Media / Experiential & Installations

OS_DI18052M

2018 Direct Marketing Merit Award

Dentsu Jayme Syfu / Makati City

Greenpeace Philippines

Dead Whale

Ambient Media / Experiential & Installations

OS_DI18053M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media / Experiential & Installations

OS_DI18054M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Ambient Media / Experiential & Installations

OS_DI18055M

2018 Direct Marketing Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Experiential & Installations

OS_DI18056M

2018 Direct Marketing Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media / Experiential & Installations

OS_DI18057M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

White Gate

Publishing / Newspaper - Single

OS_PO18074M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Grey Gate

Publishing / Newspaper - Single

OS_PO18075M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Space Shuttle

Publishing / Newspaper - Single

OS_PO18076M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Surf

Publishing / Newspaper - Single

OS_PO18077M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Blue

Publishing / Newspaper - Single

OS_PO18078M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Pink

Publishing / Newspaper - Single

OS_PO18079M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Yellow

Publishing / Newspaper - Single

OS_PO18080M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Publishing / Newspaper - Single

OS_PO18081M

2018 Intellectual Property Merit Award

AKQA / San Francisco

Activision

Destiny 2 Ghost Skill

Integrated Digital & Physical Product

OS_IP18029M

2018 Intellectual Property Merit Award

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Digital & Physical Product

OS_IP18030M

2018 Intellectual Property Merit Award

F5 / Shanghai

Baidu

Know You Again

Integrated Digital & Physical Product

OS_IP18031M

2018 Moving Image Craft Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Craft - Innovation in Moving Image Craft / Visual

OS_MI180151M

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