The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Car Curling Agency: Voskhod / Ekaterinburg Client: SM Polis Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Always Be Working Agency: KBS / New York + 1One Production / Montreal Client: Monster.com Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Safest Embrace Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA\ / Paris Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nonstop Posters Agency: thjnk AG / Zürich Client: Edelweiss Air AG Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign Agency: Illusion, / Bangkok + Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday Agency: Impact BBDO / Dubai Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD Agency: Ogilvy & Mather Colombia / Bogota Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
smart - Full stop Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard Agency: space150 / Minneapolis Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Distance - Sauna Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
IT WAS THIS HIGH Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

2018 Print & Outdoor Gold Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18033G

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18034S

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18035S

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18036B

2018 Print & Outdoor Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz

Pass The Heinz

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18037B

2018 Print & Outdoor Bronze Pencil

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18038B

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Print & Outdoor Gold Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18048G

2018 Print & Outdoor Bronze Pencil

J.Walter Thompson / Sao Paulo

Bapantol Baby

Poosters

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18049B

2018 Print & Outdoor Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18043G

2018 Print & Outdoor Gold Pencil

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18044G

2018 Print & Outdoor Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18045S

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18046B

2018 Print & Outdoor Bronze Pencil

Voskhod / Ekaterinburg

SM Polis

Car Curling

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18047B

2018 Print & Outdoor Gold Pencil

KBS / New York + 1One Production / Montreal

Monster.com

Always Be Working

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18039G

2018 Print & Outdoor Gold Pencil

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18040G

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18041S

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18135M

2018 Print & Outdoor Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18136M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Small Space Sitting

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18137M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18138M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18139M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18140M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Gloss / New York + TBWA\ / Paris

Michelin

The Safest Embrace

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18141M

2018 Print & Outdoor Merit Award

thjnk AG / Zürich

Edelweiss Air AG

Nonstop Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18142M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18126M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18127M

2018 Print & Outdoor Merit Award

Illusion, / Bangkok + Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop 2.0 Campaign

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18128M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18129M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai

Visa

The Holiday

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18130M

2018 Print & Outdoor Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18154M

2018 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO18123M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

SOVIP

BALD

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO18124M

2018 Print & Outdoor Merit Award

Sancho BBDO / Bogotá

POSTOBÓN S.A.

PLACEMAT FOR TWO

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO18125M

2018 Print & Outdoor Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18145M

2018 Print & Outdoor Merit Award

DPZ&T / São Paulo

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18146M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18147M

2018 Print & Outdoor Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18148M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Agency for the Imagination

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18149M

2018 Print & Outdoor Merit Award

Halo Advertising / Johannesburg + Bioscope / Johannesburg

Jacaranda FM

More Music You Love

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18150M

2018 Print & Outdoor Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18151M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day, / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18152M

2018 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18153M

2018 Print & Outdoor Merit Award

BBDO GmbH / Berlin

Daimler AG / smart

smart - Full stop

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18143M

2018 Print & Outdoor Merit Award

space150 / Minneapolis

The Coca-Cola Company

Coca-Cola Times Square Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18144M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Sauna

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18131M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Urinals

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18132M

2018 Print & Outdoor Merit Award

DPZ&T / São Paulo

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18133M

2018 Print & Outdoor Merit Award

HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo

Yahoo Japan Corporation

IT WAS THIS HIGH

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18134M

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