The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo Client: IBM Category: Ambient Media / Experiential & Installations
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
Exclusive the Rainbow live event Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Ambient Media / Live Events
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Ambient Media / Live Events
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Ambient Media / Experiential & Installations
Dead Whale Agency: Dentsu Jayme Syfu / Makati City Client: Greenpeace Philippines Category: Ambient Media / Experiential & Installations
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Experiential & Installations
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Experiential & Installations
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media / Experiential & Installations
Fight for Territory Agency: DDB Group New Zealand / Auckland Client: Lion Category: Ambient Media / Billboards & Transit - Campaign
The right vegetables Agency: Romance / Paris Client: Intermarché Category: Ambient Media / Billboards & Transit - Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires Client: Burger King Category: Ambient Media / Live Events
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media / Live Events
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
#SpeedTalk Agency: Happiness / an FCB alliance / Brussels Client: Parents of road Victims Category: Ambient Media / Live Events
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Ambient Media / Live Events
Desert Roulette Agency: Rethink / Toronto/Montreal/Vancouver Client: WestJet Category: Ambient Media / Live Events
LLORENTE - The Unframed Story Agency: DDB WORLDWIDE COLOMBIA / BOGOTA Client: CANON COLOMBIA Category: Ambient Media / P.O.P. & In-Store - Single

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Direct Marketing Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Ambient Media / Experiential & Installations

OS_DI18005G

2018 Direct Marketing Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media / Experiential & Installations

OS_DI18006S

2018 Direct Marketing Silver Pencil

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo

IBM

The Voice of Art

Ambient Media / Experiential & Installations

OS_DI18007S

2018 Direct Marketing Bronze Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Ambient Media / Experiential & Installations

OS_DI18008B

2018 Direct Marketing Bronze Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Billboards & Transit - Campaign

OS_DI18003B

2018 Direct Marketing Gold Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow live event

Ambient Media / Live Events

OS_DI18009G

2018 Direct Marketing Gold Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Ambient Media / Live Events

OS_DI18010G

2018 Direct Marketing Silver Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Ambient Media / Live Events

OS_DI18011S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media / Live Events

OS_DI18012S

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Ambient Media / Live Events

OS_DI18013B

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Ambient Media / Experiential & Installations

OS_DI18052M

2018 Direct Marketing Merit Award

Dentsu Jayme Syfu / Makati City

Greenpeace Philippines

Dead Whale

Ambient Media / Experiential & Installations

OS_DI18053M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media / Experiential & Installations

OS_DI18054M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Ambient Media / Experiential & Installations

OS_DI18055M

2018 Direct Marketing Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Experiential & Installations

OS_DI18056M

2018 Direct Marketing Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media / Experiential & Installations

OS_DI18057M

2018 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Lion

Fight for Territory

Ambient Media / Billboards & Transit - Campaign

OS_DI18050M

2018 Direct Marketing Merit Award

Romance / Paris

Intermarché

The right vegetables

Ambient Media / Billboards & Transit - Campaign

OS_DI18051M

2018 Direct Marketing Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Ambient Media / Live Events

OS_DI18058M

2018 Direct Marketing Merit Award

DAVID / Buenos Aires + LANDIA / Buenos Aires

Burger King

A Day Without Whopper

Ambient Media / Live Events

OS_DI18059M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media / Live Events

OS_DI18060M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media / Live Events

OS_DI18061M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Ambient Media / Live Events

OS_DI18062M

2018 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels

Parents of road Victims

#SpeedTalk

Ambient Media / Live Events

OS_DI18063M

2018 Direct Marketing Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Ambient Media / Live Events

OS_DI18064M

2018 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

WestJet

Desert Roulette

Ambient Media / Live Events

OS_DI18065M

2018 Direct Marketing Merit Award

DDB WORLDWIDE COLOMBIA / BOGOTA

CANON COLOMBIA

LLORENTE - The Unframed Story

Ambient Media / P.O.P. & In-Store - Single

OS_DI18049M

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