The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Branding / Brand Installations
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Branding
DOGA LOGO AND VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Hippo Agency: Jones Knowles Ritchie / New York Client: Hippo Technologies, LLC Category: Branding / Logo
Bandido — disrupting the Californian coffee scene. Agency: Magpie Studio / London Client: Bandido Coffee Co Category: Branding / Logo
DOGA VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Branding / Identity System
Re-imagination of Chobani Agency: Chobani / New York Client: Chobani® Category: Branding / Rebranding
The Bulletproof Flag Agency: Sid Lee / Toronto Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Shot Reverse Shot Agency: Buzzman / 75010, Paris Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Brand Installations
LA Original Logo Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Logo
An icon for the future of motor sport. Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Logo
Haymarket By Scandic Agency: 25AH / Stockholm Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial Agency: another design / Guangzhou Client: Guangdong Museum of Art Category: Branding / Identity System
Beat the elements Agency: Bold / Stockholm Client: Haglöfs Category: Branding / Identity System
The East Cut Agency: Collins / San Francisco Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy Agency: Emart Inc. / Seoul Client: Emart Inc. Category: Branding / Identity System
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Branding / Identity System
A Scherzo Of Colour Agency: Jones Knowles Ritchie / London Client: Miller Harris Category: Branding / Identity System
Bandido — disrupting the Californian coffee scene Agency: Magpie Studio / London Client: Bandido Coffee Co. Category: Branding / Identity System
TRL Agency: MTV / New York Client: MTV Category: Branding / Identity System
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Branding / Identity System
DesignThinkers 2017 Agency: Rethink / Toronto/Montreal/Vancouver Client: Registered Graphic Designers Category: Branding / Identity System
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Identity System
Brasileiragem Visual Identity Agency: Wieden+Kennedy / Sao Paulo Client: Nike Category: Branding / Identity System
Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
Educate a girl Agency: DentsuBos / Toronto Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way Agency: Leo Burnett, / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Design Bronze Pencil

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Branding / Brand Installations

OS_DE18009B

2018 Health, Wellness & Pharma Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Branding

OS_HW18009B

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA LOGO AND VISUAL IDENTITY

Branding / Logo

OS_DE18001S

2018 Design Silver Pencil

Jones Knowles Ritchie / New York

Hippo Technologies, LLC

Hippo

Branding / Logo

OS_DE18002S

2018 Design Bronze Pencil

Magpie Studio / London

Bandido Coffee Co

Bandido — disrupting the Californian coffee scene.

Branding / Logo

OS_DE18003B

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA VISUAL IDENTITY

Branding / Identity System

OS_DE18004S

2018 Design Bronze Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Branding / Identity System

OS_DE18005B

2018 Design Gold Pencil

Chobani / New York

Chobani®

Re-imagination of Chobani

Branding / Rebranding

OS_DE18007G

2018 Design Bronze Pencil

Sid Lee / Toronto

Black Lives Matter Canada

The Bulletproof Flag

Branding / Collateral Item - Single

OS_DE18006B

2018 Design Merit Award

Buzzman / 75010, Paris

Huawei

Shot Reverse Shot

Branding / Brand Installations

OS_DE18098M

2018 Design Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Branding / Brand Installations

OS_DE18099M

2018 Design Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Branding / Brand Installations

OS_DE18100M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo

Two inc

HOTEL HIGHWAY

Branding / Brand Installations

OS_DE18101M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Branding / Brand Installations

OS_DE18102M

2018 Design Merit Award

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original Logo

Branding / Logo

OS_DE18075M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Branding / Logo

OS_DE18076M

2018 Design Merit Award

Wieden+Kennedy / London

F1

An icon for the future of motor sport.

Branding / Logo

OS_DE18077M

2018 Design Merit Award

25AH / Stockholm

Scandic Hotels

Haymarket By Scandic

Branding / Identity System

OS_DE18078M

2018 Design Merit Award

another design / Guangzhou

Guangdong Museum of Art

2017 Guangzhou Image Triennial

Branding / Identity System

OS_DE18079M

2018 Design Merit Award

Bold / Stockholm

Haglöfs

Beat the elements

Branding / Identity System

OS_DE18080M

2018 Design Merit Award

Collins / San Francisco

The East Cut Community Benefit District

The East Cut

Branding / Identity System

OS_DE18081M

2018 Design Merit Award

Emart Inc. / Seoul

Emart Inc.

Men’s Lifestyle Curator, Howdy

Branding / Identity System

OS_DE18082M

2018 Design Merit Award

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Branding / Identity System

OS_DE18083M

2018 Design Merit Award

Jones Knowles Ritchie / London

Miller Harris

A Scherzo Of Colour

Branding / Identity System

OS_DE18084M

2018 Design Merit Award

Magpie Studio / London

Bandido Coffee Co.

Bandido — disrupting the Californian coffee scene

Branding / Identity System

OS_DE18085M

2018 Design Merit Award

MTV / New York

MTV

TRL

Branding / Identity System

OS_DE18086M

2018 Design Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Branding / Identity System

OS_DE18087M

2018 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Registered Graphic Designers

DesignThinkers 2017

Branding / Identity System

OS_DE18088M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Identity System

OS_DE18089M

2018 Design Merit Award

Wieden+Kennedy / Sao Paulo

Nike

Brasileiragem Visual Identity

Branding / Identity System

OS_DE18090M

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Design Merit Award

DentsuBos / Toronto

Plan International Canada

Educate a girl

Branding / Collateral Item - Single

OS_DE18091M

2018 Design Merit Award

Leo Burnett, / Toronto

Smith Restaurant + Bar

Brunch Your Way

Branding / Collateral Item - Single

OS_DE18092M

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