The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
Did You Mean MailChimp? Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
Music Transplant Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba Client: Rádio Jovem Pan Category: Broadcast / Any Length - Campaign
Austism Shaped History Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Broadcast / Any Length - Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Food Pioneers Agency: Ogilvy UK / London Client: Unilever Category: Broadcast / Any Length - Campaign
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Broadcast / Any Length - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Campaign
We Can Do IT Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60 Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Broadcast / Any Length - Single
Darwin Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST Agency: McCann Worldgroup India / Mumbai Client: dermaclinix Category: Broadcast / Any Length - Single
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Single
Hitler Agency: Young & Rubicam Brasil / Sao Paulo Client: CEPIA Category: Broadcast / Any Length - Single

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Branded Entertainment Silver Pencil

Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

OS_BE18007S

2018 Branded Entertainment Gold Pencil

The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York

MailChimp

Did You Mean MailChimp?

Broadcast / Short Form - Campaign

OS_BE18004G

2018 Radio Gold Pencil

Ogilvy / Johannesburg

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

OS_RA18003G

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Branded Entertainment Silver Pencil

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

OS_BE18001S

2018 Branded Entertainment Silver Pencil

Furlined / Los Angeles + Apple / Cupertino

Apple

Barbers

Broadcast / Short Form - Single

OS_BE18002S

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Radio Gold Pencil

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Broadcast / Any Length - Single

OS_RA18001G

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Branded Entertainment Merit Award

Smuggler / Los Angeles + The Martin Agency / Richmond

Geico

Penguin Migration, Star Captain, Game Night

Broadcast / Short Form - Campaign

OS_BE18054M

2018 Radio Merit Award

CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba

Rádio Jovem Pan

Music Transplant

Broadcast / Any Length - Campaign

OS_RA18042M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Austism Shaped History

Broadcast / Any Length - Campaign

OS_RA18043M

2018 Radio Merit Award

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Broadcast / Any Length - Campaign

OS_RA18044M

2018 Radio Merit Award

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Broadcast / Any Length - Campaign

OS_RA18045M

2018 Radio Merit Award

Ogilvy UK / London

Unilever

Food Pioneers

Broadcast / Any Length - Campaign

OS_RA18046M

2018 Radio Merit Award

Ogilvy / Johannesburg

KFC

Virgin Mojito - Drink Anywhere

Broadcast / Any Length - Campaign

OS_RA18047M

2018 Radio Merit Award

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Broadcast / Any Length - Campaign

OS_RA18048M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Broadcast / Any Length - Campaign

OS_RA18049M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Broadcast / Any Length - Campaign

OS_RA18050M

2018 Branded Entertainment Merit Award

180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

University of Phoenix

We Can Do IT

Broadcast / Short Form - Single

OS_BE18050M

2018 Branded Entertainment Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Broadcast / Short Form - Single

OS_BE18051M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :60

Broadcast / Short Form - Single

OS_BE18052M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Broadcast / Short Form - Single

OS_BE18053M

2018 Radio Merit Award

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Broadcast / Any Length - Single

OS_RA18029M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Darwin

Broadcast / Any Length - Single

OS_RA18030M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Mozart

Broadcast / Any Length - Single

OS_RA18031M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Broadcast / Any Length - Single

OS_RA18032M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Mom

Broadcast / Any Length - Single

OS_RA18033M

2018 Radio Merit Award

McCann Worldgroup India / Mumbai

dermaclinix

SCIENTIST

Broadcast / Any Length - Single

OS_RA18034M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Broadcast / Any Length - Single

OS_RA18035M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Broadcast / Any Length - Single

OS_RA18036M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bedroom Wall

Broadcast / Any Length - Single

OS_RA18037M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Living Room Wall

Broadcast / Any Length - Single

OS_RA18038M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bathroom Wall

Broadcast / Any Length - Single

OS_RA18039M

2018 Radio Merit Award

The Martin Agency / Richmond

GEICO

Disclaimer: Fly

Broadcast / Any Length - Single

OS_RA18040M

2018 Radio Merit Award

Young & Rubicam Brasil / Sao Paulo

CEPIA

Hitler

Broadcast / Any Length - Single

OS_RA18041M

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