The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Did You Mean MailChimp? Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Music Transplant Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba Client: Rádio Jovem Pan Category: Broadcast / Any Length - Campaign
Austism Shaped History Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Broadcast / Any Length - Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Food Pioneers Agency: Ogilvy UK / London Client: Unilever Category: Broadcast / Any Length - Campaign
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Broadcast / Any Length - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Campaign
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Broadcast / Any Length - Single
Darwin Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST Agency: McCann Worldgroup India / Mumbai Client: dermaclinix Category: Broadcast / Any Length - Single
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Single
Hitler Agency: Young & Rubicam Brasil / Sao Paulo Client: CEPIA Category: Broadcast / Any Length - Single
Penguin Migration, Star Captain, Game Night Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
We Can Do IT Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60 Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Radio Gold Pencil

Ogilvy / Johannesburg

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

OS_RA18003G

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Branded Entertainment Silver Pencil

Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

OS_BE18007S

2018 Radio Gold Pencil

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Broadcast / Any Length - Single

OS_RA18001G

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Branded Entertainment Gold Pencil

The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York

MailChimp

Did You Mean MailChimp?

Broadcast / Short Form - Campaign

OS_BE18004G

2018 Branded Entertainment Silver Pencil

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

OS_BE18001S

2018 Branded Entertainment Silver Pencil

Furlined / Los Angeles + Apple / Cupertino

Apple

Barbers

Broadcast / Short Form - Single

OS_BE18002S

2018 Branded Entertainment Bronze Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

OS_BE18003B

2018 Radio Merit Award

CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba

Rádio Jovem Pan

Music Transplant

Broadcast / Any Length - Campaign

OS_RA18042M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Austism Shaped History

Broadcast / Any Length - Campaign

OS_RA18043M

2018 Radio Merit Award

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Broadcast / Any Length - Campaign

OS_RA18044M

2018 Radio Merit Award

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Broadcast / Any Length - Campaign

OS_RA18045M

2018 Radio Merit Award

Ogilvy UK / London

Unilever

Food Pioneers

Broadcast / Any Length - Campaign

OS_RA18046M

2018 Radio Merit Award

Ogilvy / Johannesburg

KFC

Virgin Mojito - Drink Anywhere

Broadcast / Any Length - Campaign

OS_RA18047M

2018 Radio Merit Award

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Broadcast / Any Length - Campaign

OS_RA18048M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Broadcast / Any Length - Campaign

OS_RA18049M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Broadcast / Any Length - Campaign

OS_RA18050M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Radio Merit Award

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Broadcast / Any Length - Single

OS_RA18029M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Darwin

Broadcast / Any Length - Single

OS_RA18030M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Mozart

Broadcast / Any Length - Single

OS_RA18031M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Broadcast / Any Length - Single

OS_RA18032M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Mom

Broadcast / Any Length - Single

OS_RA18033M

2018 Radio Merit Award

McCann Worldgroup India / Mumbai

dermaclinix

SCIENTIST

Broadcast / Any Length - Single

OS_RA18034M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Broadcast / Any Length - Single

OS_RA18035M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Broadcast / Any Length - Single

OS_RA18036M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bedroom Wall

Broadcast / Any Length - Single

OS_RA18037M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Living Room Wall

Broadcast / Any Length - Single

OS_RA18038M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bathroom Wall

Broadcast / Any Length - Single

OS_RA18039M

2018 Radio Merit Award

The Martin Agency / Richmond

GEICO

Disclaimer: Fly

Broadcast / Any Length - Single

OS_RA18040M

2018 Radio Merit Award

Young & Rubicam Brasil / Sao Paulo

CEPIA

Hitler

Broadcast / Any Length - Single

OS_RA18041M

2018 Branded Entertainment Merit Award

Smuggler / Los Angeles + The Martin Agency / Richmond

Geico

Penguin Migration, Star Captain, Game Night

Broadcast / Short Form - Campaign

OS_BE18054M

2018 Branded Entertainment Merit Award

180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice

University of Phoenix

We Can Do IT

Broadcast / Short Form - Single

OS_BE18050M

2018 Branded Entertainment Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Broadcast / Short Form - Single

OS_BE18051M

2018 Branded Entertainment Merit Award

FCB West / San Francisco

Clorox

Clean Matters :60

Broadcast / Short Form - Single

OS_BE18052M

2018 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Broadcast / Short Form - Single

OS_BE18053M

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