The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Craft - Direction / Single
Barbers Agency: Apple / Cupertino Client: Apple Category: Craft - Direction / Single
Above the Noise Agency: Park Pictures LLC / New York + JohnXHannes / New York Client: Beats by Dre Category: Craft - Direction / Single
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Direction / Single
Alexa Loses Her Voice Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles Client: Amazon Category: Craft - Direction / Single
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
Shortcuts Agency: BBDO / New York + ParkPictures Client: GE Category: Craft - Direction / Single
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Craft - Direction / Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Craft - Direction / Single
Following Agency: DDB / Chicago + MJZ / Los Angeles Client: State Farm Category: Craft - Direction / Single
Shut up death Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Craft - Direction / Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Craft - Direction / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Direction / Single
2050 Agency: Great Guns / London Client: Breast Cancer Now Category: Craft - Direction / Single
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Direction / Single
Smile Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Craft - Direction / Single
Roll Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Fashion Agency: Wanda / Saint-Denis Client: Lacoste Category: Craft - Direction / Single
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Direction / Single
Unlike Any Agency: Droga5 / New York + Agile Films / London Client: Under Armour Category: Craft - Direction / Campaign
J02: Duracell's "Trust Is Power" Campaign Directed by Steve Ayson Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Direction / Single

OS_MI18001G

2018 Moving Image Craft Gold Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Craft - Direction / Single

OS_MI18002G

2018 Moving Image Craft Silver Pencil

Apple / Cupertino

Apple

Barbers

Craft - Direction / Single

OS_MI18003S

2018 Moving Image Craft Silver Pencil

Park Pictures LLC / New York + JohnXHannes / New York

Beats by Dre

Above the Noise

Craft - Direction / Single

OS_MI18004S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Direction / Single

OS_MI18005S

2018 Moving Image Craft Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Direction / Single

OS_MI18006B

2018 Moving Image Craft Bronze Pencil

Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles

Amazon

Alexa Loses Her Voice

Craft - Direction / Single

OS_MI18007B

2018 Moving Image Craft Gold Pencil

La Comunidad / Buenos Aires + PRIMO / Buenos Aires

Billboard

Inspirations

Craft - Direction / Campaign

OS_MI18008G

2018 Moving Image Craft Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

OS_MI18009G

2018 Moving Image Craft Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Craft - Direction / Single

OS_MI18055M

2018 Moving Image Craft Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Craft - Direction / Single

OS_MI18056M

2018 Moving Image Craft Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America / Snickers

Recovery Room

Craft - Direction / Single

OS_MI18057M

2018 Moving Image Craft Merit Award

BBDO / New York + ParkPictures

GE

Shortcuts

Craft - Direction / Single

OS_MI18058M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Craft - Direction / Single

OS_MI18059M

2018 Moving Image Craft Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Craft - Direction / Single

OS_MI18060M

2018 Moving Image Craft Merit Award

DDB / Chicago + MJZ / Los Angeles

State Farm

Following

Craft - Direction / Single

OS_MI18061M

2018 Moving Image Craft Merit Award

DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris

Doctors of the World

Shut up death

Craft - Direction / Single

OS_MI18062M

2018 Moving Image Craft Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go with the Flaw

Craft - Direction / Single

OS_MI18063M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Craft - Direction / Single

OS_MI18064M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Direction / Single

OS_MI18065M

2018 Moving Image Craft Merit Award

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Craft - Direction / Single

OS_MI18066M

2018 Moving Image Craft Merit Award

Great Guns / London

Breast Cancer Now

2050

Craft - Direction / Single

OS_MI18067M

2018 Moving Image Craft Merit Award

Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London

BMW Group MINI Brand Management

The Faith of a Few

Craft - Direction / Single

OS_MI18068M

2018 Moving Image Craft Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Direction / Single

OS_MI18069M

2018 Moving Image Craft Merit Award

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Craft - Direction / Single

OS_MI18070M

2018 Moving Image Craft Merit Award

Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney

Go Gentle Australia

Stop The Horror

Craft - Direction / Single

OS_MI18071M

2018 Moving Image Craft Merit Award

SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo

DOUBLE A

OBSESSION FOR SMOOTHNESS

Craft - Direction / Single

OS_MI18072M

2018 Moving Image Craft Merit Award

Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York

Jay-Z

Smile

Craft - Direction / Single

OS_MI18073M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Roll

Craft - Direction / Single

OS_MI18074M

2018 Moving Image Craft Merit Award

Wanda / Saint-Denis

Lacoste

Fashion

Craft - Direction / Single

OS_MI18075M

2018 Moving Image Craft Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Craft - Direction / Single

OS_MI18076M

2018 Moving Image Craft Merit Award

Droga5 / New York + Agile Films / London

Under Armour

Unlike Any

Craft - Direction / Campaign

OS_MI18077M

2018 Moving Image Craft Merit Award

Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Duracell

J02: Duracell's "Trust Is Power" Campaign Directed by Steve Ayson

Craft - Direction / Campaign

OS_MI18078M

2018 Moving Image Craft Merit Award

Sugar Mutts Rescue / Brooklyn

Sugar Mutts Rescue

Just Get the Dog

Craft - Direction / Campaign

OS_MI18079M

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