The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Craft - Direction / Single
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Craft - Direction / Single
Above the Noise Agency: Park Pictures LLC / New York + JohnXHannes / New York Client: Beats by Dre Category: Craft - Direction / Single
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Direction / Single
Alexa Loses Her Voice Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles Client: Amazon Category: Craft - Direction / Single
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Daughter and Mother Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Craft - Direction / Single
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
Shortcuts Agency: BBDO / New York + ParkPictures Client: GE Category: Craft - Direction / Single
SickKids VS - MomStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Craft - Direction / Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Craft - Direction / Single
Following Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York Client: State Farm Category: Craft - Direction / Single
Shut up death Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris Client: Doctors of the World Category: Craft - Direction / Single
Go with the Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Craft - Direction / Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Craft - Direction / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Direction / Single
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Direction / Single
2050 Agency: Great Guns / London Client: Breast Cancer Now Category: Craft - Direction / Single
The Faith of a Few Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London Client: BMW Group MINI Brand Management Category: Craft - Direction / Single
Lufthansa "#LifeChangingPlaces - Lofoten" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Direction / Single
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Stop The Horror Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney Client: Go Gentle Australia Category: Craft - Direction / Single
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Direction / Single
Smile Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Craft - Direction / Single
Roll Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Fashion Agency: Wanda / Saint-Denis Client: Lacoste Category: Craft - Direction / Single
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Direction / Single
Unlike Any Agency: Droga5 / New York + Agile Films / London Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Direction / Single

OS_MI18001G

2018 Moving Image Craft Gold Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Craft - Direction / Single

OS_MI18002G

2018 Moving Image Craft Silver Pencil

Apple / Cupertino + Furlined / Santa Monica

Apple

Barbers

Craft - Direction / Single

OS_MI18003S

2018 Moving Image Craft Silver Pencil

Park Pictures LLC / New York + JohnXHannes / New York

Beats by Dre

Above the Noise

Craft - Direction / Single

OS_MI18004S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Direction / Single

OS_MI18005S

2018 Moving Image Craft Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Direction / Single

OS_MI18006B

2018 Moving Image Craft Bronze Pencil

Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles

Amazon

Alexa Loses Her Voice

Craft - Direction / Single

OS_MI18007B

2018 Moving Image Craft Gold Pencil

La Comunidad / Buenos Aires + PRIMO / Buenos Aires

Billboard

Inspirations

Craft - Direction / Campaign

OS_MI18008G

2018 Moving Image Craft Gold Pencil

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

OS_MI18009G

2018 Moving Image Craft Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Craft - Direction / Single

OS_MI18055M

2018 Moving Image Craft Merit Award

BBDO / New York + OPositive

Cure Alzheimer's Fund

Daughter and Mother

Craft - Direction / Single

OS_MI18056M

2018 Moving Image Craft Merit Award

BBDO / New York + O Positive / New York

Mars Chocolate North America / Snickers

Recovery Room

Craft - Direction / Single

OS_MI18057M

2018 Moving Image Craft Merit Award

BBDO / New York + ParkPictures

GE

Shortcuts

Craft - Direction / Single

OS_MI18058M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto

SickKids Foundation

SickKids VS - MomStrong

Craft - Direction / Single

OS_MI18059M

2018 Moving Image Craft Merit Award

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Craft - Direction / Single

OS_MI18060M

2018 Moving Image Craft Merit Award

DDB / Chicago + MJZ / Los Angeles + MPC / New York

State Farm

Following

Craft - Direction / Single

OS_MI18061M

2018 Moving Image Craft Merit Award

DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris

Doctors of the World

Shut up death

Craft - Direction / Single

OS_MI18062M

2018 Moving Image Craft Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go with the Flaw

Craft - Direction / Single

OS_MI18063M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Craft - Direction / Single

OS_MI18064M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Direction / Single

OS_MI18065M

2018 Moving Image Craft Merit Award

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Craft - Direction / Single

OS_MI18066M

2018 Moving Image Craft Merit Award

Great Guns / London

Breast Cancer Now

2050

Craft - Direction / Single

OS_MI18067M

2018 Moving Image Craft Merit Award

Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London

BMW Group MINI Brand Management

The Faith of a Few

Craft - Direction / Single

OS_MI18068M

2018 Moving Image Craft Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces - Lofoten"

Craft - Direction / Single

OS_MI18069M

2018 Moving Image Craft Merit Award

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Craft - Direction / Single

OS_MI18070M

2018 Moving Image Craft Merit Award

Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney

Go Gentle Australia

Stop The Horror

Craft - Direction / Single

OS_MI18071M

2018 Moving Image Craft Merit Award

SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo

DOUBLE A

OBSESSION FOR SMOOTHNESS

Craft - Direction / Single

OS_MI18072M

2018 Moving Image Craft Merit Award

Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York

Jay-Z

Smile

Craft - Direction / Single

OS_MI18073M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Roll

Craft - Direction / Single

OS_MI18074M

2018 Moving Image Craft Merit Award

Wanda / Saint-Denis

Lacoste

Fashion

Craft - Direction / Single

OS_MI18075M

2018 Moving Image Craft Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Craft - Direction / Single

OS_MI18076M

2018 Moving Image Craft Merit Award

Droga5 / New York + Agile Films / London

Under Armour

Unlike Any

Craft - Direction / Campaign

OS_MI18077M

2018 Moving Image Craft Merit Award

Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC

Duracell

Trust Is Power

Craft - Direction / Campaign

OS_MI18078M

2018 Moving Image Craft Merit Award

Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York

Sugar Mutts Rescue

Just Get the Dog

Craft - Direction / Campaign

OS_MI18079M

Follow Us