The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Integrated Branding
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Packaging / Specialty
CARPOS® evoo Par Excellence Agency: Panos Tsakiris / London Client: CARPOS Category: Packaging / Specialty
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Experiential Radio
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Experiential Radio
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Influencer Marketing / Multi-Channel
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Prescribed to Death Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Online Advertising / Banners
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Online Advertising / Banners
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Moving Image Craft Gold Pencil

MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles

Samsung

Ostrich

Craft - Visual Effects / Single

OS_MI18032G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Moving Image Craft Gold Pencil

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18040G

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Health, Wellness & Pharma Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Product Design / Integrated Digital & Physical Product

OS_HW18008B

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Branded Entertainment Silver Pencil

Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

OS_BE18007S

2018 Cross-Platform Gold Pencil

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Branding

OS_CP18004G

2018 Cross-Platform Gold Pencil

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Integrated Branding

OS_CP18005G

2018 Cross-Platform Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

OS_CP18006G

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Cross-Platform Bronze Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding

OS_CP18008B

2018 Cross-Platform Bronze Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Integrated Branding

OS_CP18009B

2018 Cross-Platform Bronze Pencil

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Ubrew

Responsibly the beer

Integrated Branding

OS_CP18010B

2018 Cross-Platform Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Integrated Branding

OS_CP18011B

2018 Design Gold Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Packaging / Specialty

OS_DE18035G

2018 Design Gold Pencil

Panos Tsakiris / London

CARPOS

CARPOS® evoo Par Excellence

Packaging / Specialty

OS_DE18036G

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Design Bronze Pencil

IMPROVIDE Co.,Ltd. / Sapporo

BIEISENKA

BIEI JAM

Packaging / Specialty

OS_DE18038B

2018 Design Bronze Pencil

Jones Knowles Ritchie / New York

AB-InBev – Budweiser

Budweiser Summer 2017 LTO State Packaging

Packaging / Specialty

OS_DE18039B

2018 Radio Gold Pencil

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Experiential Radio

OS_RA18011G

2018 Radio Silver Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Experiential Radio

OS_RA18012S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Experiential Radio

OS_RA18013S

2018 Radio Silver Pencil

King James Group / Cape Town

Sanlam

2minuteshowersongs

Experiential Radio

OS_RA18014S

2018 Social Influencer Marketing Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

OS_SI18006G

2018 Social Influencer Marketing Gold Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Influencer Marketing / Multi-Channel

OS_SI18007G

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Health, Wellness & Pharma Silver Pencil

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto

SickKids Foundation

SickKids VS - All In

Public Relations

OS_HW18023S

2018 Health, Wellness & Pharma Silver Pencil

Ketchum / New York & Chicago + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Public Relations

OS_HW18024S

2018 Interactive Gold Pencil

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Online Advertising / Banners

OS_IN18009G

2018 Interactive Silver Pencil

VML South Africa / Cape Town

Huffington Post South Africa

Stop The Cycle

Online Advertising / Banners

OS_IN18010S

2018 Direct Marketing Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Craft / Use of Digital Technology - Single or Campaign

OS_DI18031S

2018 Film Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_FI18039B

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