The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Original is Never Finished Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Fall Fashion Agency: adam&eveDDB / London Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Notes Agency: BBDO / Toronto Client: Take Note Category: Craft - Use of Music / Original Music - Single or Campaign
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Use of Music / Original Music - Single or Campaign
MailShrimp - Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Craft - Use of Music / Original Music - Single or Campaign
Eatkarus Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Use of Music / Original Music - Single or Campaign
Dove - Look How Far We've Come Agency: Ogilvy & Mather / Toronto Client: Unilever Category: Craft - Use of Music / Original Music - Single or Campaign
Why Can't We Get Along Agency: SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York Client: rag and bone new york Category: Craft - Use of Music / Original Music - Single or Campaign
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Craft - Use of Music / Original Music - Single or Campaign
Why Not Zero Agency: Wieden+Kennedy / New York + Titmouse / New York Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
SickKids VS - DadStrong Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto Client: SickKids Foundation Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Things Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Comin' Home Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Dinner Agency: Spotify In-House / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo

Orange

Now or Never

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18040G

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 Moving Image Craft Gold Pencil

Goodby Silverstein & Partners / San Francisco

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18042G

2018 Moving Image Craft Gold Pencil

Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland

adidas Originals

Original is Never Finished

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18043G

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18044S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18045S

2018 Moving Image Craft Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18046S

2018 Moving Image Craft Bronze Pencil

adam&eveDDB / London

H&M

Fall Fashion

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18047B

2018 Moving Image Craft Bronze Pencil

Ari Merkin / Miami + m ss ng p eces / Brooklyn

Face The Music/Recovery Unplugged

I Got This

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18048B

2018 Moving Image Craft Merit Award

BBDO / Toronto

Take Note

Notes

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180137M

2018 Moving Image Craft Merit Award

Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg

Indiefin

Be Indie

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180138M

2018 Moving Image Craft Merit Award

Droga5 / New York + PHD / New York

MailChimp

MailShrimp - Did You Mean MailChimp?

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180139M

2018 Moving Image Craft Merit Award

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg

EDEKA ZENTRALE AG & Co. KG 

Eatkarus

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180140M

2018 Moving Image Craft Merit Award

Ogilvy & Mather / Toronto

Unilever

Dove - Look How Far We've Come

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180141M

2018 Moving Image Craft Merit Award

SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York

rag and bone new york

Why Can't We Get Along

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180142M

2018 Moving Image Craft Merit Award

Spotify In-House / New York

Spotify

I'm With The Banned

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180143M

2018 Moving Image Craft Merit Award

Wieden+Kennedy / New York + Titmouse / New York

Jordan Brand

Why Not Zero

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180144M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto

SickKids Foundation

SickKids VS - All In

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180145M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto

SickKids Foundation

SickKids VS - DadStrong

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180146M

2018 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Things

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180147M

2018 Moving Image Craft Merit Award

McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York

Nespresso

Comin' Home

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180148M

2018 Moving Image Craft Merit Award

Spotify In-House / New York

Spotify

Dinner

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180149M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI180150M

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