The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Digital / Social Media & Viral Marketing - Campaign
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Campaign
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
The Last da Vinci Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Use of Technology
The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Digital / Use of Technology
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Digital / Social Media
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History. Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Behind the Post Agency: MAL\FOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat Agency: No Fixed Address / Toronto Client: Canadian Centre for Child Protection Category: Digital / Social Media
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Search Agency: We Are Unlimited / Chicago + DDB, New York / New York Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Digital / Websites & Mobile
Sweden on Airbnb Agency: Forsman & Bodenfors / Gothenburg Client: Visit Sweden Category: Digital / Websites & Mobile
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance Client: The Amanda Foundation Category: Digital / Web
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Crash Test Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris Client: Sécurité Routière Category: Digital / Social Media & Viral Marketing - Single
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Digital / Social Media & Viral Marketing - Single
Not A Target Teleprompter Agency: VML / New York + United Nations OCHA / New York Client: United Nations Category: Digital / Social Media & Viral Marketing - Single
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Digital / Banners & Pop-Ups
Shadow of War Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Use of Technology

OS_HW18021G

2018 Health, Wellness & Pharma Gold Pencil

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Digital / Mobile

OS_HW18020G

2018 Direct Marketing Bronze Pencil

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Digital / Social Media & Viral Marketing - Campaign

OS_DI18020B

2018 Direct Marketing Bronze Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Campaign

OS_DI18021B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Health, Wellness & Pharma Silver Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Digital / Web

OS_HW18019S

2018 Direct Marketing Gold Pencil

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

OS_DI18015G

2018 Direct Marketing Gold Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Digital / Social Media & Viral Marketing - Single

OS_DI18016G

2018 Direct Marketing Silver Pencil

Droga5 / New York + Chelsea Pictures / New York

Christie's

The Last da Vinci

Digital / Social Media & Viral Marketing - Single

OS_DI18017S

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Health, Wellness & Pharma Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Use of Technology

OS_HW18063M

2018 Health, Wellness & Pharma Merit Award

FCB/SIX / Toronto

Drug Free Kids Canada

The Call That Comes After

Digital / Use of Technology

OS_HW18064M

2018 Health, Wellness & Pharma Merit Award

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Digital / Social Media

OS_HW18058M

2018 Health, Wellness & Pharma Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media

OS_HW18059M

2018 Health, Wellness & Pharma Merit Award

FP7/DXB / Dubai + FP7/MENA / Dubai

OMO

Probably the Dullest Content in History for the Least Active Kids in History.

Digital / Social Media

OS_HW18060M

2018 Health, Wellness & Pharma Merit Award

MAL\FOR GOOD / Los Angeles + Tool / Los Angeles

One Love Foundation

Behind the Post

Digital / Social Media

OS_HW18061M

2018 Health, Wellness & Pharma Merit Award

No Fixed Address / Toronto

Canadian Centre for Child Protection

Don't Get Sextorted, Send a Naked Mole Rat

Digital / Social Media

OS_HW18062M

2018 Direct Marketing Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Digital / Social Media & Viral Marketing - Campaign

OS_DI18079M

2018 Direct Marketing Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan

Ubrew

Responsibly the beer

Digital / Social Media & Viral Marketing - Campaign

OS_DI18080M

2018 Direct Marketing Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Digital / Social Media & Viral Marketing - Campaign

OS_DI18081M

2018 Direct Marketing Merit Award

We Are Unlimited / Chicago + DDB, New York / New York

McDonald's Corporation

Search

Digital / Social Media & Viral Marketing - Campaign

OS_DI18082M

2018 Direct Marketing Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Digital / Websites & Mobile

OS_DI18066M

2018 Direct Marketing Merit Award

Forsman & Bodenfors / Gothenburg

Visit Sweden

Sweden on Airbnb

Digital / Websites & Mobile

OS_DI18067M

2018 Direct Marketing Merit Award

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Digital / Websites & Mobile

OS_DI18068M

2018 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Digital / Web

OS_HW18056M

2018 Health, Wellness & Pharma Merit Award

The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance

The Amanda Foundation

The Amanda Foundation Collection

Digital / Web

OS_HW18057M

2018 Direct Marketing Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Digital / Social Media & Viral Marketing - Single

OS_DI18071M

2018 Direct Marketing Merit Award

BBDO / New York

Sandy Hook Promise

Live Moment of Silence

Digital / Social Media & Viral Marketing - Single

OS_DI18072M

2018 Direct Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Digital / Social Media & Viral Marketing - Single

OS_DI18073M

2018 Direct Marketing Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Digital / Social Media & Viral Marketing - Single

OS_DI18074M

2018 Direct Marketing Merit Award

DDB, / Paris + Stink Digital / Paris + Studio5 / Paris

Sécurité Routière

Crash Test

Digital / Social Media & Viral Marketing - Single

OS_DI18075M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Digital / Social Media & Viral Marketing - Single

OS_DI18076M

2018 Direct Marketing Merit Award

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Digital / Social Media & Viral Marketing - Single

OS_DI18077M

2018 Direct Marketing Merit Award

VML / New York + United Nations OCHA / New York

United Nations

Not A Target Teleprompter

Digital / Social Media & Viral Marketing - Single

OS_DI18078M

2018 Direct Marketing Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Digital / Banners & Pop-Ups

OS_DI18069M

2018 Direct Marketing Merit Award

The Martin Agency / Richmond

Warner Bros

Shadow of War

Digital / Banners & Pop-Ups

OS_DI18070M

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