The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sweden on Airbnb
Agency: Forsman & Bodenfors / Gothenburg
Client: Visit Sweden Category: Digital / Websites & Mobile
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
Search
Agency: We Are Unlimited / Chicago + DDB, New York / New York
Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation Category: Digital / Web
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Digital / Social Media & Viral Marketing - Single
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Visit Sweden
Title:
Sweden on Airbnb
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18067M
Award:
2018 Direct Marketing Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18068M
Award:
2018 Direct Marketing Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18079M
Award:
2018 Direct Marketing Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client:
Ubrew
Title:
Responsibly the beer
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18080M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18081M
Award:
2018 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + DDB, New York / New York
Client:
McDonald's Corporation
Title:
Search
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18082M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Digital / Web
Annual ID:
OS_HW18056M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Annual ID:
OS_HW18057M
Award:
2018 Direct Marketing Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18071M
Award:
2018 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18072M
Award:
2018 Direct Marketing Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18073M
Award:
2018 Direct Marketing Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18074M