The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Test Kitchen by Taco Bell Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Prescribed to Death Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago Client: National Safety Council Category: Events & Experiential
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Events & Experiential
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Events & Experiential
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Events & Experiential
Black Supermarket Agency: Carrefour / Paris Client: Carrefour Category: Events & Experiential
A Day Without Whopper Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires Client: Burger King Category: Events & Experiential
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Events & Experiential
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Events & Experiential
Robocalls from Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Events & Experiential
Huggies - Behind the Door Agency: Ogilvy & Mather / Toronto Client: Kimberly Clark Category: Events & Experiential
Broken Crayons Agency: Republica / Miami + Trator Filmes / Sao Paulo Client: Amigos for Kids Category: Events & Experiential

2018 Public Relations Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Events & Experiential

OS_PR18005G

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Public Relations Bronze Pencil

Deutsch / Los Angeles + Steelhead / Los Angeles

Taco Bell

Test Kitchen by Taco Bell

Events & Experiential

OS_PR18009B

2018 Public Relations Bronze Pencil

Ketchum / New York/Chicago/DC + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Events & Experiential

OS_PR18010B

2018 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Events & Experiential

OS_PR18011B

2018 Public Relations Bronze Pencil

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Events & Experiential

OS_PR18012B

2018 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Events & Experiential

OS_PR18040M

2018 Public Relations Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Events & Experiential

OS_PR18041M

2018 Public Relations Merit Award

Carrefour / Paris

Carrefour

Black Supermarket

Events & Experiential

OS_PR18042M

2018 Public Relations Merit Award

DAVID / Buenos Aires + LANDIA / Buenos Aires

Burger King

A Day Without Whopper

Events & Experiential

OS_PR18043M

2018 Public Relations Merit Award

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Events & Experiential

OS_PR18044M

2018 Public Relations Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Events & Experiential

OS_PR18045M

2018 Public Relations Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls from Humans

Events & Experiential

OS_PR18046M

2018 Public Relations Merit Award

Ogilvy & Mather / Toronto

Kimberly Clark

Huggies - Behind the Door

Events & Experiential

OS_PR18047M

2018 Public Relations Merit Award

Republica / Miami + Trator Filmes / Sao Paulo

Amigos for Kids

Broken Crayons

Events & Experiential

OS_PR18048M

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