The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Experiential / Environmental / Indoor Spaces
Molson salutes the d├ępanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
Unseen Stars Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller Agency: Google Brand Studio / San Francisco Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House Agency: Innocean Worldwide / Seoul Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017 Agency: iyamadesign inc. / Tokyo Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain Agency: Mosaic / Toronto Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
Dead Whale Agency: Dentsu Jayme Syfu / Makati City Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti Agency: FCB New Zealand / Auckland/ Wellington Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight Agency: Jung von Matt/ AG / Hamburg Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces

2018 Design Bronze Pencil

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Experiential / Environmental / Indoor Spaces

OS_DE18049B

2018 Design Gold Pencil

Sid Lee / Montreal

Molson Export

Molson salutes the d├ępanneurs

Experiential / Environmental / Ambient Media - Series

OS_DE18046G

2018 Design Silver Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Ambient Media - Series

OS_DE18047S

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Design Gold Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Wayfinding

OS_DE18050G

2018 Design Gold Pencil

McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

OS_DE18045G

2018 Design Merit Award

BBDO / New York + ObscuraDigital

GE

Unseen Stars

Experiential / Environmental / Indoor Spaces

OS_DE18167M

2018 Design Merit Award

Google Brand Studio / San Francisco

Google

The Agoraphobic Traveller

Experiential / Environmental / Indoor Spaces

OS_DE18168M

2018 Design Merit Award

Innocean Worldwide / Seoul

Hyundai Motor Company

Hydrogen Electric House

Experiential / Environmental / Indoor Spaces

OS_DE18169M

2018 Design Merit Award

iyamadesign inc. / Tokyo

KAMOI KAKOSHI Co.,LTD.

mt expo 2017

Experiential / Environmental / Indoor Spaces

OS_DE18170M

2018 Design Merit Award

Mosaic / Toronto

BMO The Bank of Montreal

The BMO200 Fountain

Experiential / Environmental / Indoor Spaces

OS_DE18171M

2018 Design Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Environmental / Indoor Spaces

OS_DE18172M

2018 Design Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Experiential / Environmental / Ambient Media - Series

OS_DE18163M

2018 Design Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Small Space Sitting

Experiential / Environmental / Ambient Media - Series

OS_DE18164M

2018 Design Merit Award

J.Walter Thompson / Sao Paulo

Bapantol Baby

Poosters

Experiential / Environmental / Ambient Media - Series

OS_DE18165M

2018 Design Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Experiential / Environmental / Ambient Media - Series

OS_DE18166M

2018 Design Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Environmental / Wayfinding

OS_DE18178M

2018 Design Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York

LEGOLAND Florida Resort

Quest to LEGOLAND

Experiential / Environmental / Wayfinding

OS_DE18179M

2018 Design Merit Award

Dentsu Jayme Syfu / Makati City

Greenpeace Philippines

Dead Whale

Experiential / Environmental / Outdoor Spaces

OS_DE18173M

2018 Design Merit Award

FCB New Zealand / Auckland/ Wellington

Prime TV

The Human Serengeti

Experiential / Environmental / Outdoor Spaces

OS_DE18174M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo

Two inc

HOTEL HIGHWAY

Experiential / Environmental / Outdoor Spaces

OS_DE18175M

2018 Design Merit Award

Jung von Matt/ AG / Hamburg

Hamburg Marketing, Elbphilharmonie Hamburg

Music in Sight

Experiential / Environmental / Outdoor Spaces

OS_DE18176M

2018 Design Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Outdoor Spaces

OS_DE18177M

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