The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Hair Nah Agency: Wieden+Kennedy / Portland Client: Hair Nah Category: Gaming
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Gaming
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
Travel Oregon: The Game Agency: Wieden+Kennedy / Portland Client: Travel Oregon Category: Gaming
Quest to LEGOLAND Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Gaming
Be Internet Awesome Agency: Google Brand Studio / San Francisco Client: Google Category: Gaming
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Branded Entertainment Gold Pencil

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Gaming

OS_BE18029G

2018 Branded Entertainment Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_BE18030G

2018 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Hair Nah

Hair Nah

Gaming

OS_BE18031G

2018 Interactive Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Gaming

OS_IN18019G

2018 Interactive Bronze Pencil

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Gaming

OS_IN18021B

2018 Branded Entertainment Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_BE18101M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Travel Oregon

Travel Oregon: The Game

Gaming

OS_BE18102M

2018 Mobile Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Quest to LEGOLAND

Gaming

OS_MO18047M

2018 Interactive Merit Award

Google Brand Studio / San Francisco

Google

Be Internet Awesome

Gaming

OS_IN18072M

2018 Interactive Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_IN18073M

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