The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Guerrilla Marketing
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Guerrilla Marketing
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
#Blood Normal Underwear Agency: AMVBBDO / London + Anais Albar / Paris + Dessu / Paris Client: Essity Libresse Bodyform Category: Guerrilla Marketing
#Blood Normal Pad Agency: AMVBBDO / London + Fraser Muggeridge Studio / London Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Guerrilla Marketing
Unsuccessful ticket sample Agency: INGO / Stockholm Client: Folkoperan Category: Guerrilla Marketing
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Sweet Change Agency: McCann Worldgroup India / Mumbai Client: Paytm Category: Guerrilla Marketing
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Guerrilla Marketing

2018 Direct Marketing Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Guerrilla Marketing

OS_DI18022G

2018 Direct Marketing Gold Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Guerrilla Marketing

OS_DI18023G

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

OS_DI18024G

2018 Direct Marketing Silver Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Guerrilla Marketing

OS_DI18025S

2018 Direct Marketing Bronze Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Guerrilla Marketing

OS_DI18026B

2018 Direct Marketing Merit Award

AMVBBDO / London + Anais Albar / Paris + Dessu / Paris

Essity Libresse Bodyform

#Blood Normal Underwear

Guerrilla Marketing

OS_DI18083M

2018 Direct Marketing Merit Award

AMVBBDO / London + Fraser Muggeridge Studio / London

Essity Libresse Bodyform

#Blood Normal Pad

Guerrilla Marketing

OS_DI18084M

2018 Direct Marketing Merit Award

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Guerrilla Marketing

OS_DI18085M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Guerrilla Marketing

OS_DI18086M

2018 Direct Marketing Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Guerrilla Marketing

OS_DI18087M

2018 Direct Marketing Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Guerrilla Marketing

OS_DI18088M

2018 Direct Marketing Merit Award

INGO / Stockholm

Folkoperan

Unsuccessful ticket sample

Guerrilla Marketing

OS_DI18089M

2018 Direct Marketing Merit Award

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Guerrilla Marketing

OS_DI18090M

2018 Direct Marketing Merit Award

McCann Worldgroup India / Mumbai

Paytm

Sweet Change

Guerrilla Marketing

OS_DI18091M

2018 Direct Marketing Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Guerrilla Marketing

OS_DI18092M

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