The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Guerrilla Marketing
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Guerrilla Marketing
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
#Blood Normal Underwear
Agency: AMVBBDO / London + Anais Albar / Paris + Dessu / Paris
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
#Blood Normal Pad
Agency: AMVBBDO / London + Fraser Muggeridge Studio / London
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Trash Isles
Agency: AMVBBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
Unsuccessful ticket sample
Agency: INGO / Stockholm
Client: Folkoperan Category: Guerrilla Marketing
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Guerrilla Marketing
Annual ID:
OS_DI18022G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Annual ID:
OS_DI18023G
Award:
2018 Direct Marketing Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Guerrilla Marketing
Annual ID:
OS_DI18024G
Award:
2018 Direct Marketing Silver Pencil
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Guerrilla Marketing
Annual ID:
OS_DI18025S
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Annual ID:
OS_DI18026B
Award:
2018 Direct Marketing Merit Award
Agency:
AMVBBDO / London + Anais Albar / Paris + Dessu / Paris
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Underwear
Category:
Guerrilla Marketing
Annual ID:
OS_DI18083M
Award:
2018 Direct Marketing Merit Award
Agency:
AMVBBDO / London + Fraser Muggeridge Studio / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Pad
Category:
Guerrilla Marketing
Annual ID:
OS_DI18084M
Award:
2018 Direct Marketing Merit Award
Agency:
AMVBBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Guerrilla Marketing
Annual ID:
OS_DI18085M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Guerrilla Marketing
Annual ID:
OS_DI18086M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Guerrilla Marketing
Annual ID:
OS_DI18087M
Award:
2018 Direct Marketing Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Guerrilla Marketing
Annual ID:
OS_DI18088M
Award:
2018 Direct Marketing Merit Award
Agency:
INGO / Stockholm
Client:
Folkoperan
Title:
Unsuccessful ticket sample
Category:
Guerrilla Marketing
Annual ID:
OS_DI18089M
Award:
2018 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Guerrilla Marketing
Annual ID:
OS_DI18090M
Award:
2018 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Paytm
Title:
Sweet Change
Category:
Guerrilla Marketing
Annual ID:
OS_DI18091M