The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Design / Experiential / Environmental
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Google Pixel Wallpapers Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Innovation in Design / Experiential / Environmental
KNOW YOU AGAIN Agency: F5 / Shanghai Client: BAIDU Category: Innovation in Design / Experiential / Environmental
Chatty Schoolbus Agency: Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul Client: Hyundai Motor Group Category: Innovation in Design / Experiential / Environmental
Safety Bags Agency: Cheil Worldwide, / Hong Kong Client: Tesco Category: Innovation in Design / Print
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Design / Print
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Innovation in Design / Print

2018 Design Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

OS_DE18074G

2018 Design Gold Pencil

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Design / Experiential / Environmental

OS_DE18073G

2018 Design Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Innovation in Design / Print

OS_DE18072G

2018 Design Merit Award

B-Reel / Los Angeles

Google

Google Pixel Wallpapers

Innovation in Design / Digital

OS_DE18215M

2018 Design Merit Award

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Innovation in Design / Digital

OS_DE18216M

2018 Design Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Innovation in Design / Digital

OS_DE18217M

2018 Design Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Innovation in Design / Experiential / Environmental

OS_DE18218M

2018 Design Merit Award

F5 / Shanghai

BAIDU

KNOW YOU AGAIN

Innovation in Design / Experiential / Environmental

OS_DE18219M

2018 Design Merit Award

Innocean Worldwide / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Hyundai Motor Group

Chatty Schoolbus

Innovation in Design / Experiential / Environmental

OS_DE18220M

2018 Design Merit Award

Cheil Worldwide, / Hong Kong

Tesco

Safety Bags

Innovation in Design / Print

OS_DE18212M

2018 Design Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Design / Print

OS_DE18213M

2018 Design Merit Award

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Innovation in Design / Print

OS_DE18214M

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