The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Nike Canada "Play Less Nice" Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Film / Online
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Innovation in Film / Online
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online
Eyes of Aleppo Agency: Grey Germany / Duesseldorf Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online

2018 Film Gold Pencil

Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles

Procter & Gamble - Tide

It's a Tide Ad Campaign

Innovation in Film / Television / Cinema

OS_FI18045G

2018 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

Nike Canada "Play Less Nice"

Innovation in Film / Television / Cinema

OS_FI18046B

2018 Film Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Film / Online

OS_FI18047G

2018 Film Gold Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Film / Online

OS_FI18048G

2018 Film Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Innovation in Film / Online

OS_FI18049B

2018 Film Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Film / Online

OS_FI18050B

2018 Film Bronze Pencil

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Innovation in Film / Online

OS_FI18051B

2018 Film Merit Award

Grey Germany / Duesseldorf

Deutsches Komitee für UNICEF e.V.

Eyes of Aleppo

Innovation in Film / Television / Cinema

OS_FI18168M

2018 Film Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Innovation in Film / Online

OS_FI18169M

2018 Film Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Innovation in Film / Online

OS_FI18170M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Invisible World: An Old Spice Invisible Spray Production

Innovation in Film / Online

OS_FI18171M

Follow Us