The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Integrated Branding / Integrated Online
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: The New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Integrated Branding
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
Moz the Monster Agency: adam&eveDDB / London Client: John Lewis Category: Integrated Branding
Where Life Happens 2017 Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Integrated Branding
2H04 Agency: Buzzman / 75010, Paris Client: TGV Category: Integrated Branding
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Integrated Branding
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Integrated Branding
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Integrated Branding
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agancy / STOCKHOLM Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Fran├žaise de Singapour Category: Integrated Branding
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Integrated Branding
KFC Brand Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Branding

2018 Cross-Platform Silver Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding / Integrated Online

OS_CP18012S

2018 Cross-Platform Silver Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Integrated Branding / Integrated Online

OS_CP18013S

2018 Cross-Platform Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Branding / Integrated Online

OS_CP18014B

2018 Cross-Platform Gold Pencil

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Branding

OS_CP18004G

2018 Cross-Platform Gold Pencil

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

The New York Times

The Truth is Hard to Find

Integrated Branding

OS_CP18005G

2018 Cross-Platform Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

OS_CP18006G

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Cross-Platform Bronze Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding

OS_CP18008B

2018 Cross-Platform Bronze Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Integrated Branding

OS_CP18009B

2018 Cross-Platform Bronze Pencil

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Ubrew

Responsibly the beer

Integrated Branding

OS_CP18010B

2018 Cross-Platform Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Integrated Branding

OS_CP18011B

2018 Cross-Platform Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

OS_CP18047M

2018 Cross-Platform Merit Award

adam&eveDDB / London

John Lewis

Moz the Monster

Integrated Branding

OS_CP18035M

2018 Cross-Platform Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Where Life Happens 2017

Integrated Branding

OS_CP18036M

2018 Cross-Platform Merit Award

Buzzman / 75010, Paris

TGV

2H04

Integrated Branding

OS_CP18037M

2018 Cross-Platform Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Branding

OS_CP18038M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Integrated Branding

OS_CP18039M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Integrated Branding

OS_CP18040M

2018 Cross-Platform Merit Award

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Integrated Branding

OS_CP18041M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Integrated Branding

OS_CP18042M

2018 Cross-Platform Merit Award

NORD DDB / STOCKHOLM + House Agancy / STOCKHOLM

Klarna

SMOOOTH

Integrated Branding

OS_CP18043M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Fran├žaise de Singapour

Pitching French Films To Hollywood

Integrated Branding

OS_CP18044M

2018 Cross-Platform Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Integrated Branding

OS_CP18045M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

KFC

KFC Brand

Integrated Branding

OS_CP18046M

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