The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.






Annual ID

Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Mobile Apps
Rule The Road Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York Client: Volkswagen of America Category: Mobile Apps
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Mobile Apps
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Mobile Apps
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum Client: LEGOLAND Florida Category: Mobile Apps

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