The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential
Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Interactive / Experiential
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Notes Agency: BBDO / Toronto Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online / Long Form - Single
reVision FC Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Online / Long Form - Single
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Innovation in Responsive Environments
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Craft - Editing / Campaign
Lufthansa "#LifeChangingPlaces" Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Mobile Apps
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Ambient Media - Series
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Original is Never Finished Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Fall Fashion Agency: adam&eveDDB / London Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

OS_DI18004G

2018 Branded Entertainment Gold Pencil

MRM//McCann / Madrid

Banco Santander

Beyond Money

Broadcast / Long Form - Single

OS_BE18006G

2018 Film Gold Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

OS_FI18020G

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Health, Wellness & Pharma Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

OS_HW18006G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Interactive Gold Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Gaming

OS_IN18020G

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Intellectual Property Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX Clip

Physical Product

OS_IP18001G

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Moving Image Craft Gold Pencil

MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles

Samsung

Ostrich

Craft - Visual Effects / Single

OS_MI18032G

2018 Mobile Gold Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Mobile Advertising

OS_MO18011G

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Mobile Advertising

OS_MO18012S

2018 Mobile Silver Pencil

VML South Africa / Cape Town

Huffington Post South Africa

Stop The Cycle

Mobile Advertising

OS_MO18013S

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile Advertising

OS_MO18014B

2018 Mobile Bronze Pencil

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Mobile Advertising

OS_MO18015B

2018 Health, Wellness & Pharma Silver Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Immersive / Events

OS_HW18004S

2018 Branded Entertainment Gold Pencil

Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

OS_BE18005G

2018 Branded Entertainment Silver Pencil

Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

OS_BE18007S

2018 Interactive Gold Pencil

TBWA\Chiat\Day, / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Innovation in Interactive / Experiential

OS_IN18036G

2018 Interactive Silver Pencil

AKQA / Portland + Amazon D1 / Seattle

Amazon

Echo Escape

Innovation in Interactive / Experiential

OS_IN18037S

2018 Interactive Bronze Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in Interactive / Experiential

OS_IN18038B

2018 Interactive Bronze Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in Interactive / Experiential

OS_IN18039B

2018 Branded Entertainment Gold Pencil

BBDO / Toronto

Take Note

Notes

Online / Long Form - Single

OS_BE18014G

2018 Branded Entertainment Gold Pencil

Google Brand Studio / San Francisco

Google

An Eye Fit for Liberty

Online / Long Form - Single

OS_BE18015G

2018 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Online / Long Form - Single

OS_BE18016S

2018 Branded Entertainment Bronze Pencil

Anomaly / New York + Park Pictures / New York + Arcade Edit / New York

Dick's Sporting Goods

reVision FC

Online / Long Form - Single

OS_BE18017B

2018 Branded Entertainment Bronze Pencil

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Online / Long Form - Single

OS_BE18018B

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Innovation in Responsive Environments

OS_RE18009G

2018 Moving Image Craft Gold Pencil

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Craft - Editing / Campaign

OS_MI18020G

2018 Moving Image Craft Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

Lufthansa "#LifeChangingPlaces"

Craft - Editing / Campaign

OS_MI18021B

2018 Branded Entertainment Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Mobile Apps

OS_BE18028G

2018 Design Gold Pencil

Sid Lee / Montreal

Molson Export

Molson salutes the dépanneurs

Experiential / Environmental / Ambient Media - Series

OS_DE18046G

2018 Design Silver Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Ambient Media - Series

OS_DE18047S

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Moving Image Craft Gold Pencil

Goodby Silverstein & Partners / San Francisco

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18042G

2018 Moving Image Craft Gold Pencil

Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland

adidas Originals

Original is Never Finished

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18043G

2018 Moving Image Craft Silver Pencil

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18044S

2018 Moving Image Craft Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Sway

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18045S

2018 Moving Image Craft Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18046S

2018 Moving Image Craft Bronze Pencil

adam&eveDDB / London

H&M

Fall Fashion

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18047B

2018 Moving Image Craft Bronze Pencil

Ari Merkin / Miami + m ss ng p eces / Brooklyn

Face The Music/Recovery Unplugged

I Got This

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

OS_MI18048B

2018 Cross-Platform Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Installations

OS_CP18003G

2018 Design Gold Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

OS_DE18074G

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